As you may well have guessed I work for the traceability organization set up by the ag industry in Ontario.
We are well aware of the gaps along the chain when it comes to traceability and that is what we are working on addressing and if this can bring benefit to those members along the chain (which it can and will) we have completed part of our mandate in helping the industry.
Please feel free to take a look at our website and if you would like any information on pilot projects currently underway to address these very issues please let me know. I would be happy to share.
You are so right when you say perception is everything...consumers in Ontario already beleive that their food is completly safe for the most part and definately fully traceable in case something goes wrong. Check out our recent survey results for more detail. But that is one of the biggest reasons why we have to start somewhere and premises identification is where we have started in Ontario. Eventually we can have the strong traceable system that not only benefits each operation in their bottom line but assures the public as well.
Like I said we have to start somewhere and why not in our own backyard and let our own producers see the benefits that this can bring to them?