Added by CFFO Blog on October 28, 2011 at 2:55pm — No Comments
Added by CFFO Blog on October 21, 2011 at 8:47am — No Comments
Added by CFFO Blog on October 14, 2011 at 9:32am — No Comments
By John Clement
October 7, 2011
Farmers may think that they’re just selling products like pork chops or pears to consumers. But they’re selling much more. They’re also selling health, environmental sustainability, animal welfare and a host of associated “values.” By understanding these consumer values, farmers can capitalize on this knowledge to develop strategies that increase or diversify sales.
John Scott, head of the Canadian Federation of Independent Grocers,…
Added by CFFO Blog on October 7, 2011 at 8:30am — No Comments