My own perception is that they are very willing to work with Ontario Producers, but having said that, it was just a preliminary meeting. I believe, we still have a very long way to go in educating consumers and yes, even though the chain stores are in the business of food, they need to be educated as well. Just my own personal opinion though. My discussion regarding the staining on the onions is a perfect example. Onions are grown outside, they are subject to Mother Nature, sometimes no matter how good a Farmer you are, things happen that are just out of your control. This NEEDS to be understood by those in the food industry. Just because it doesn't "look pretty", doesn't make it a bad product. It's like judging a book by its cover. This meeting was a good "first step" though.
The Seed Synergy Collaboration Project has launched a new website, seedsynergy.net, and released a comprehensive Green Paper proposing a vision for the next generation seed system and inviting comments on it.