Ontario Agriculture

The network for agriculture in Ontario, Canada

Anyone listen to the swinecast podcasts? One the other day featured a guy talking about all the stuff ready to hit the meat industry.

1. now meat takes too much water
2. meat takes too much energy
3. food in the US is too cheap
4. the US uses up too much of the worlds resources (this one's old)
5. we eat too much and we should be vegetarians
6. hsus is getting church's on board with their message
7. we are running out of water, energy and they'll probably find a way to say we're running out of sunlight.

Of course the solution is for us to grow more vegetables and have people give up in town jobs to work in the fields - I can see that happening - not. Maybe it's just a symtom of the type of leadership now and they'll be a significant backlash that stops it in it's tracks, but it feels like 'they' have more traction than ever.

It seems like everything we worked hard to achieve like food previously only available at a king's table know available to everyone cheaply is now a bad thing. Oh yeah, everyone is losing money producing pork and beef right now for these ungrateful consumers...


Does anyone else see it like this?

Views: 87

Reply to This

Replies to This Discussion

I hear yah loud and clear!
This past weekend a non-farmer who was touring our farm commented about how bad meat was due to the antibiotics and mistreatment. They want to buy organic produce and meat because their perception is that it is safer. A couple comments was "you do not let your children run in the field when you spray but you let them eat the produce that has been sprayed." Uhm - yeah! Then they carry on stating that there is so much chemical in the soil and within the produce... "You have no quams with feeding you children non-organic food?" Nope. I encourage it. "As long as it is Canadian." Then the lightbulbs started up again.
Yeah - there are some issues about meat and non-organic foods but with all the regulations we have in this country I do not see why we would be concerned about perceptions from activist groups in other countries. It is similar to the "food scare" last year that had some consumers fired up. Did anyone see empty store shelves in Canada? Did anyone go hungry because the food was not there in Canada?
We are not running out of water or energy - other countries are. Hence the reason they are buying our water.
Not saying we should stand in the hot shower for 30 minutes....
Hi Wayne: Consumers think that way because mass media is giving them some info like in Food Inc....

I have not had the chance to see the following movie but here is the trailer and a review from one of our western Canadian farmers from our Agri-ville.com website....


DaretoDiffer Said
"The movie/documentary had some points, especially about Monsanto but all of its puffed up pious outrage didn't go anywhere and I was wanting to respond often with "And your point is .....? The guy from the American Corn Growers who popped up a lot in the film, seemed to be in the employ of the anti-farm business theme of the piece. With friends like this, who needs the urban commentators. And Eric Schlosser the main commentator and author of Fast Food Nation, is not a journalist but an author/commentator with an axe to grind. A real poster boy for PETA. "


The issue is that it is easy to sensationalize our food because consumers do think it is important to them...

Agriculture needs to realize that it has to tell it's side of the story. Groups like AgCare and OFAC are doing the best they can to get the message out but really don't have the budgets of Hollywood or Time.

Big challenges,

Joe
You are correct Joe. When we have a choice between organic, local, imported (whether it is labelled is another story), natural, sugar free, fat free, cholesterol free... instead of the choice between food or no food, we obviously do not have a food shortage. It is easy to "sensationalize" because of this. It was mentioned on Thursday (Aug 27) about Babe the movie and Bambi - makes a person not eat meat.

Reply to Discussion

RSS

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Alberta Rural Municipalities Pushing For Raw Milk

The Rural Municipalities of Alberta have voted to push for changes to Canada’s raw milk laws. At this week’s convention, two-thirds of Alberta towns and counties backed a resolution from the MD of Greenview calling on Ottawa to allow on-farm sales of unpasteurized dairy under strict conditions. Supporters say modern safety practices—like closed milking systems, refrigeration, and microbial testing—can reduce health risks. They point to European models where raw milk is legal with producer registration, labelling, and traceability. Right now, raw milk sales are banned in Canada, driving an underground market. Advocates argue a regulated system would give consumers choice and help rural economies thrive. Alberta’s agriculture department opposes the move.

Water driven yield potential technology aims to improve ROI for producers

Water is one of the most important inputs in agriculture, and is often the most significant factor limiting crop yield, particularly in dryland farming. Working with EMILI at Innovation Farms powered by AgExpert during the 2025 season allowed Crop Intelligence to fine-tune its Dryland Farming Ultra Package to help producers better understand their water driven yield potential (WDYP). Dryland Farming Ultra is a hardware and software solution that allows farmers and agronomists to monitor the total available water for their crop, and use that information to make informed decisions on overall crop agronomy. Often, producers use soil tests and tissue tests and base agronomy decisions on these results. Crop Intelligence allows producers to take it one step further to measure how much can be grown based on the total amount of water available. “I think there are a lot of assumptions in any given year about how much can be grown, but without actually measuring it, it’s impossible to know whe

This is agriculture: Third-generation Manitoba grain farmer

Rick Rutherford is a third-generation farmer whose deep passion for agriculture has led to local and international partnerships focused on advancing innovation and supporting the next generation of farmers. Rutherford is the first producer EMILI partnered with when launching Innovation Farms powered by AgExpert in 2022. Locating the first Innovation Farms on Rutherford’s 5,500-acre seed farm in Grosse Isle, Manitoba has allowed EMILI to provide innovators with access to leading-edge equipment, technology, and production practices to increase productivity, sustainability, and profitability across the agriculture and agri-food sector. Rutherford Farms has hosted Harvest on the Crescent since 2021. Each year a different crop grows on Wellington Crescent while raising money for Harvest Manitoba. Over the past five years this initiative has raised thousands.  Describe your job in one sentence. I am a third-generation farmer operating a pedigreed seed and commercial grain farm located in

John Deere defending against misinformation again

A video circulating online indicates the manufacturer is leaving Canada

Border restrictions in place due to U.S. vesicular stomatitis outbreak

The Canadian Food Inspection Agency (CFIA) has announced temporary import restrictions on horses, swine, and ruminants — including cattle — from certain U.S. states following an outbreak of vesicular stomatitis (VS). Importation of these animals from affected states is currently suspended until further notice. Canadian-origin animals that have been in a VS-affected state within the past 21 days will also be denied re-entry to Canada, except under very limited circumstances. To return to Canada, animals must have been moved to a non-affected state, remained there for at least 21 days, and be certified by the U.S. Department of Agriculture (USDA) as originating from areas free of clinical or epidemiological evidence of VS during that period. Producers and transporters are encouraged to avoid travel through VS-affected states whenever possible. If transit through these areas is unavoidable, shippers must complete a supplementary declaration upon arrival at a Canadian port of entry.

© 2025   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service