Ontario Agriculture

The network for agriculture in Ontario, Canada

The CFFO Commentary: The Pile of Reports on Canada’s Agricultural Potential Grows Higher

Plans for national or provincial food strategies have become hot commodities in recent years. In addition to the CFFO’s Goals for an Ontario Food Strategy, other farm groups and think-tanks have either issued reports or are in the development stages.

A new report from the Canadian Agri-Food Policy Institute is the latest foray into this marketplace of ideas. Entitled Canada’s Agri-Food Destination, the report highlights growing problems for Canadian agriculture. In addition to falling behind in food exports, the report notes that Canada is now seeing food imports rise, all at a time when great market opportunities are arising at home and around the globe.

At the heart of Canada’s problems, a paraphrase of the report would suggest, is an antiquated set of short-term strategies to help farmers, processors and sellers create growth in their industry. Instead, the report argues that success will only come from a long-term planning strategy that views the entire industry as a “system” that needs coordination and integration regarding its various parts.

The Institute’s Report also creates some ambitious targets. It says that if appropriate changes are pursued, Canada’s agri-food sector could see substantial growth by 2025. It sees the dollar value of Canadian agri-food exports doubling to $75 billion, domestic production and supply of Canadian food rising to 75 per cent from the current 68 per cent, and to have over 75 per cent of the entire sector relying on biomaterials and biofuels to help develop revenue or reduce costs.

Although the positive tone of the Institute’s report is to be commended, I’m sure that I can find more than one farmer who casts a jaundiced eye towards the goal of ramping up exports. Some people have long memories of both positive and negative experiences in supplying export markets and will want to see sustainable opportunities. And farmers have also had a long history of being wary of talk about integrating into systems that may or may not give them adequate clout in the marketplace. But the Institute’s interest in promoting a strategy for agriculture is bang on, despite my quibbles.

Given the increase in the number of reports calling for either provincial or national food strategies, it’s evident that the status quo isn’t delivering on what many people see as Canada’s potential for food production and profitability. Maybe the cumulative weight of all those reports and strategies will eventually convince enough politicians that we can move forward to make an already good agricultural system into one that is even better.


John Clement is the General Manager of the Christian Farmers Federation of Ontario. The CFFO Commentary represents the opinions of the writer and does not necessarily represent CFFO policy. The CFFO Commentary is heard weekly on CFCO Chatham, CKNX Wingham, Ontario and is archived on the CFFO website: www.christianfarmers.org. CFFO is supported by 4,200 family farmers across Ontario.

Views: 30

Comment

You need to be a member of Ontario Agriculture to add comments!

Join Ontario Agriculture

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Ag in the House: April 13 – 17

Canada is attracting billions of dollars in foreign investment, the minister said

Poll shows Canadians support supply management

More than 70 per cent of Canadians voiced some level of support

Sharing Your Story, Growing Our Reach

Alberta Canola has been hard at work championing growers, strengthening agriculture literacy, and building connections across the province. Here’s what we’ve been up to and what’s ahead. STAMPEDE SEASON: SADDLED UP FOR ANOTHER YEAR With the Calgary Stampede fast approaching, July 3 to 12, 2026, our team is gearing up to welcome thousands of visitors to our now two-year-old interactive booth in the AltaLink Hall. This walkthrough exhibit continues to be a favourite among families, food lovers, and international guests, offering a hands-on, friendly space to explore canola’s journey from seed to table. Calgary Stampede remains one of our strongest platforms for meaningful conversation. Visitors are eager to understand how their food is grown, and they’re often surprised and impressed to hear directly from Alberta growers. In an age of swirling misinformation, your stories matter more than ever. By meeting people with empathy and clear, simple facts, we can counter myths while building

New Research Funding for 2025-2026

As the 2026-27 call for research Letters of Intent are well underway, Alberta Canola wraps up signing agreements from the 2025-26 cycle. A total of 16 Full Proposals were accepted for funding by Alberta Canola, totaling over $1.42 million. This level of funding was possible due to the collaborative efforts of SaskOilseeds, Manitoba Canola Growers Association, Western Grains Research Foundation (WGRF), Results Driven Agriculture Research (RDAR), Alberta Innovates, Alberta Grains, and Prairie Oat Growers Association, as the projects’ total costs were $5.83 million. “Targeted research investments today are building a more resilient canola crop for tomorrow.” Canola diseases remain a top priority for canola growers and consequently received the most funding, just under $1 million. The 10 disease projects include clubroot, verticillium, and sclerotinia with an emphasis on genetic and agronomic advancements. Additional high level research priorities including abiotic stresses, weeds, nutri

Hello Canola: Growing Momentum, Growing Connections

As another growing season begins, Alberta Canola is excited to share how the National Canola Marketing Program (NCMP) is continuing to build nationwide consumer trust, one upbeat touchpoint at a time. Now in Year 3, the Hello Canola campaign is stronger than ever, connecting with urban millennial Canadians and shining a bright spotlight on one of Canada’s most important crops. WHY THIS CAMPAIGN MATTERS FOR GROWERS Hello Canola isn’t just a fun, friendly marketing effort, it’s a strategic investment in long-term consumer confidence. By meeting Canadians where they spend their time and speaking in the language and formats they prefer, this campaign helps shift public perception from “I’ve heard of canola” to “I’m proud to choose Canadian canola.” Every positive impression contributes to stronger trust in the crop you grow, strengthens our domestic market, and boosts long term demand. CAMPAIGN PERFORMANCE THAT TURNS HEADS So far, this year’s paid media performance is turning out to be

© 2026   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service