CFFO Blog: The Farmers Story

by Paul Bootsma

Farmers need to get their story out to the public. The general public is the farmer’s customer and wants to know what farming is like in this decade. Agriculture, like all businesses, has evolved and changed, and today’s farmers are as likely to use a communication device as a shovel or a pitchfork.

Recently, the Canadian Federation of Independent Business (CFIB) released an article called Realities of Agriculture in Canada (See Infograph here: http://ontag.farms.com/profiles/blogs/infograph-realities-of-agricu...) pointing out some misconceptions about agriculture and what is really happening on the farm. THE CFIB argues that the following misconceptions exist:

That agriculture is not innovative and modern while the reality is that 51 percent of agri-business owners are adopting new and innovative technologies.
The agricultural sector is shrinking when in fact 44 percent of farmers say they plan on expanding in the next three years and 21 percent plan to hire new employees.
That farming is unsustainable and potentially environmentally harmful. The reality is that 95 percent of farmers are taking action to protect the environment.
That 83 percent of farmers are planning to transfer their business to a family member. The misconception is that farming is moving towards corporate operations.

Education often begins in the class room. After all, today’s students are tomorrow’s customers, and the ideas children bring home influence their parent’s decision making. The industry needs to continue to work with the educational system to ensure that images of farming are of today’s farmers. What is taught in the classrooms needs to accurately reflect what happens on the farm, which means images with tractors with GPS units, large tillage equipment, soil conservation equipment, and communications devices. And more importantly, there needs to be an explanation of why this equipment is being used to achieve more efficient and sustainable results as a normal part of business in 2014.

Moving forward, it is important that the public know agriculture’s story. In the information age, farmers need to focus on ways to grow consumer’s confidence in the food system, and reassure them that their food is produced in a positive way. Farmers are one of the more trusted and respected professions of society. Farmers need to bring their story out to the public, showing their compassion for the animals they work with and concern for the environment they are part of. They do have a great story to tell, and should be proud in sharing it with the public.

Comment

You need to be a member of Ontario Agriculture to add comments!

Join Ontario Agriculture

Welcome to
Ontario Agriculture

Sign Up
or Sign In

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Saskatchewan produced record crop in 2025

Saskatchewan produced a record 41.9 million tonnes of grains and oilseeds in 2025, up 13.7 per cent from the previous year, the agriculture ministry said Dec. 19. The record is also 24.1 per cent above the five-year average. Agriculture minister David Marit said resilient and innovative producers were able to overcome challenges such as drought to grow this amount. Records were set for canola production, at 12.2 million tonnes, and lentils at 2.9 million tonnes. By volume for other crops, the province’s producers grew 12.7 million tonnes of spring wheat, 5.4 million tonnes of durum, 3.5 million tonnes of barley, and 1.8 million tonnes each of dry peas and oats. The ministry said Saskatchewan saw significant production growth in lentils, up 37 per cent, canola 16.7 per cent, barley 16 per cent, durum 8.5 percent and spring wheat 5.3 per cent. The estimates provided by Statistics Canada are based on a post-harvest survey of 7,198 farmers from Oct. 3 to Nov. 6. The province has a ta

Canadians called slow to embrace biofuel policy

Canadians farmers have had a hard time embracing biofuel policy the same way that producers south of the border have, says Shaun Haney, founder of RealAgriculture. He told the MNP Ag Connections Conference in Medicine Hat in November that as Canada continues to struggle to get its agriculture commodities into China, a shift of outlook is needed. At one time, scientists, agronomists and growers were extremely worried clubroot would spread across the Prairies and devastate Canada’s canola industry. “Canadian farmers have a hard time totally getting their head around and supporting it because people will often say, ‘I want the government out of stuff, I don’t want industrial policy, I don’t want nation building. We can’t create demand through government policy’,” he said. “But, that is exactly what the (Renewable Fuel Standard) is in the Untied States.” The U.S. sees 40 to 45 per cent of its corn crop going into ethanol, from which Canada has benefited. While Canada continues to focu

Team Alberta Crops Breakfast – Through the Eyes of an Intern

As the new communications intern at Alberta Canola, the Team Alberta Crops breakfast was my first time at an agriculture policy event. I come from an urban background with limited exposure to farming. Insights from presenters Milt Poirier, from QGI Consulting, and Neil Blue, a provincial Crop Market Analyst with Alberta Agriculture and Irrigation, fundamentally changed my understanding of the agricultural industry. I no longer see Canadian agriculture as simply the production of farm products. Instead, I now view farming in the context of globally interconnected systems. These systems encompass the inputs that farmers rely on, the production processes, and the networks of processing and logistics. All of these systems are further shaped by external forces, including national and provincial policies, international trade rules, climate patterns, and technological innovations. Global Competition and Climate Challenge From Neil Blue’s talk, I learned that agriculture is a competit

The Future of Agriculture is Collaborative: A Vision for Stronger Partnerships

Taking on the role of Western Product Specialist at FP Genetics has been an exhilarating journey thus far. As someone passionate about agriculture since childhood, I’m excited to be part of an industry that combines science, relationships, and practical problem-solving. My primary focus will be to understand the connections between farmers, retailers, and the crops we nurture together. In my early days here, I dove into the fascinating world of epigenetics to uncover the secrets of how genetic traits impact plant performance. Each seed carries a narrative shaped by environmental factors and stress, and I’m dedicated to helping farmers understand their choices and the potential they hold. Working closely with Colin and Colette, my Saskatchewan and Alberta territory managers, has been both educational and transformative. We collaborate to first understand and then bridge the gap between our products and the retailers we support. Each retailer presents unique challenges and opportuniti

Women Farmers Drive Growth in Canadian Agriculture

Women are taking the reins in Canadian agriculture like never before. Statistics Canada reports nearly 90,000 female farm operators nationwide—up from 80,000 in 2021.

More…

Badges | Report an Issue | Terms of Service