Ontario Agriculture

The network for agriculture in Ontario, Canada

The CFFO Commentary: Farmers Matter and Need to Build Goodwill with Consumers

By Henry Stevens

There is general agreement in the farm community that a number of our commodities are in serious financial difficulty and face an uncertain future. There is also general agreement on why family farms in those sectors are facing such difficulties. Where there is less agreement is “how do we solve those problems and turn these sectors around?”

Perth County pork and beef producers are to be commended for offering some leadership regarding solving these problems. They recently organized an information meeting, called Farmers Matter in Stratford to bring attention to the situation and explore possible solutions. Several of the most frequently mentioned obstacles to profitability were: an uneven playing field with our competitors; safety nets that do not work for most farmers; fluctuating exchange rates; a regulatory burden that stifles small business and flawed labeling legislation.

How do we overcome those issues? Thirty to 40 years ago we had political champions such as Bill Stewart and Eugene Whelan to fight for farmers. Today, we lack such champions. If it is true, as MP Wayne Easter bluntly stated in Stratford, that our farmers do not matter but should, then I believe that solutions will not be found only through government lobbying by producers or their organizations.

So what do we do? I believe that our best chance of succeeding is to tap into the goodwill that consumers in general have for farmers. We are consistently named as the number two or three most respected profession in numerous public opinion polls. We must build on that goodwill and convince the consumer to, in effect, speak for us through their shopping choices and demands. Consumers must tell the government of the day that they want the highest quality, and the demonstrated safety of Canadian grown food. It must be clearly labeled as such so that consumers have the confidence to know they are buying exactly what the label says.

How do we effectively build goodwill with consumers? We must tell our story. As producers and producer organizations, we need to promote our products. We cannot leave it up to the processors and retailers. We need to put the face of a friendly, local farmer, and his family, on all of our advertisements, including billboards, and on public transit such as subways and buses. If we can do that, I am confident the consumer will identify us as the providers of the safe, healthy, abundant food they want for their families and will pressure retailers and government to provide more. Consumer demand will lead to more investment in local, rural infrastructure, which in turn will provide new local jobs and help rebuild our local communities.

I believe it is time to try something different. My hope is that you agree.

Henry Stevens is the President of the Christian Farmers Federation of Ontario. The CFFO Commentary represents the opinions of the writer and does not necessarily represent CFFO policy. The CFFO Commentary is heard weekly on CFCO Chatham, CKNX Wingham, Ontario and is archived on the CFFO website: www.christianfarmers.org. CFFO is supported by 4,200 family farmers across Ontario.

Views: 33

Comment

You need to be a member of Ontario Agriculture to add comments!

Join Ontario Agriculture

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Make Every Acre Count with the BCRC's New Gross Margins Calculator

Gross margin analysis can be used to evaluate the financial performance of various enterprises of a farm business within the short term. This analysis can assist in allocating limited resources (like land) to their existing enterprises to find which combination optimizes profit.   If a beef cattle producer has land allocated to specific uses (e.g., pasture, crops), the reallocation of this land has implications for the farm’s net income. For example, cow-calf producers must choose between maintaining pasture and hay land or converting it into cash crop production. These decisions are driven by ecological considerations (e.g., risk of erosion, too rocky), personal preference and the potential profitability of each land use. Gross margin is the total revenue derived from an enterprise less the variable (direct) costs incurred in that enterprise (e.g., feed, fuel, seed). This can be reported for the whole enterprise or per unit of output. For example, land allocation can be considered o

The Unexpected Upside of Canada’s Wildfires

Colin Penner, who farms about 3,700 acres an hour's drive north of the U.S. border, crunched up a handful of plump canola pods and blew the chaff into a stiff prairie breeze. A small pile of tiny black seeds remained in his palm. Last summer, high heat and harsh sun scorched canola's yellow flowers and ruined their pollen, knocking down yields across Western Canada. This summer, smoke from nearby wildfires shrouded the July skies and protected Penner's young crop from the sun's burning rays, resulting in more seeds per pod and more pods per plant. RELATED: Should Canada sprint to replant trees after intense wildfire years? "Look at all these pods," he said. He would wait to see what the harvest brings, but "smoke will likely be a positive thing." Protection from extreme heat As Canada's western provinces experience the second-worst wildfire season in decades, driven by hotter and drier conditions due to climate change, some canola farmers say they are seeing an unexpected benefit

Ontario agriculture is worth celebrating this week — and every week

By Clint Cameron, Director, Ontario Federation of Agriculture

Minister MacDonald meets with industry to discuss AgriMarketing funding increase and expansion into new markets

Charlottetown, Prince Edward Island – Agriculture and Agri-Food Canada

The Canadian Food Inspection Agency delivers 7 measures to cut red tape and support Canada's agricultural sector

The Government of Canada is committed to taking decisive action to strengthen Canada’s economy and global competitiveness. Today, the Canadian Food Inspection Agency (CFIA) is delivering on this commitment through a suite of regulatory changes aimed at reducing red tape and supporting economic resiliency for Canada’s agricultural sector.

© 2025   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service