Ontario Agriculture

The network for agriculture in Ontario, Canada

Chicken Farmers Team Up With Theresa Albert to Bring Cooking Back.

Chicken Farmers of Canada Team Up With Theresa Albert to Bring Cooking Back

Podcast and blog focuses on healthy and home-cooked meals that anyone can
cook


OTTAWA, Aug. 17 /CNW Telbec/ - There's a new addition to the list of endangered species - the home cook. Spurred by a generation of food marketing that categorized cooking as just another chore, the act of cooking has been slowly chipped away at by convenience foods and ready-to-eat meals.

Chicken Farmers of Canada (CFC), along with Registered Nutritionist, television personality and best-selling cookbook author, Theresa Albert have taken to social media to help this generation better provide for themselves and their families.

The campaign utilizes the CFC blog, dubbed "Chicken Feeds," launched this spring, as well as a video podcast series that will be promoted on the CFC website and blog. The content is designed to be instructional and simple, keeping the focus on how to make healthy food choices, while saving money with minimal time in front of the stove.

"These days, we're working longer hours, and spending less time than ever preparing food," says Albert. "The problem is, we've gotten so used to high-fat and high-sodium convenience foods, that we've forgotten how simple and rewarding cooking can be."

In an article for the New York Times, In Defense of Food, author Michael Pollan notes that the amount of time we spend cooking has dropped approximately 40% since 1965. He also notes that it's likely that this trend will continue, since with each generation, some basic knowledge of cooking is lost.

"I learned to cook from my mother, and from my aunts and uncles," says Albert. "Are kids today getting the same education at home? It's not likely. The reality is that we learn from our parents, so the less focus the current generation puts on home cooking, the less the next will know about it."

CFC chose the podcast as the channel for the information because of its capacity to create conversations online, the high number of Canadians actively using the internet and its relatively low cost.

"A few years ago, getting a message like this out to people across the country would have been next to impossible with a small budget," said Mike Dungate, General Manager for CFC. "As we experiment more with social media, we're finding that we can reach more people for less, allowing us to focus our content on teaching, rather than just selling. That makes a big difference to people."

The video podcast will run every month for the remainder of the year along with blog posts from Theresa Albert. Both are available at http://www.chickenfeeds.ca.


For further information: please contact Marty Brett, Senior Communications Officer, (613) 566-5926 or mbrett@chicken.ca; Chicken Farmers of Canada is online at www.chicken.ca

Views: 43

Reply to This

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Keith Kreps Appointed President of 21st Century Equipment

Scottsbluff, Neb. — 21st Century Equipment is proud to announce the appointment of Keith Kreps as President, effective July 1, 2025. Kreps steps into the role following five years as chief operating officer and brings more than two decades of executive leadership experience in the agriculture equipment industry.

Crop Outlook Improves Across Alberta, But Peace Region Remains Parched

Timely rains in June have brought some much-needed relief to Alberta’s crop producers, particularly in the Central, parts of the Southern, and North West regions. While conditions have improved significantly in recent weeks, it’s a mixed bag across the province — and farmers in the Peace Region are still waiting for a true turnaround. As of June 30, provincial crop conditions are sitting at 61% good to excellent. That’s a full 11-point jump from mid-June, though still trailing the 5- and 10-year averages by 8 and 6 points, respectively. Spring cereals are ahead of schedule, with most regions reporting progress that surpasses typical benchmarks. In the South, cereals are already heading out, while Central and North West areas are mostly at the boot stage. Broadleaf crops like canola, dry peas, lentils, and mustard are flowering earlier than normal across the board — a positive sign, but one that hinges on moisture availability through the critical reproductive stages. Surface moisture

Five Manitoba students awarded with scholarships from MCGA

Manitoba Canola Growers Association (MCGA) is proud to announce the recipients of the 2025 high school scholarship program, awarding five $1,000 scholarships to graduating students in Manitoba.  This year’s recipients are heading into a variety of academic paths, from nursing to engineering, but all share a strong connection to rural life and caring for the land. Whether headed to large universities or faith-based institutions, each student expressed a passion for contributing to their communities and pride in their agricultural roots.  The 2025 MCGA scholarship recipients are: Addison Bruce, Miami, MB: Bachelor of Science  Sarah Krahn, Rivers, MB: Pre-Nursing, Bachelor of Science  Addison Schmidt, Elm Creek, MB: Briercrest College and Seminary Makenna Sumner, Neepawa, MB: Bachelor of Science Trent Tomoniko, Franklin, MB: Bachelor of Science in Engineering “The talent and dedication we saw in this year’s applications were truly inspiring,” says Warren Ellis, Chair of MCGA. “These st

Crop Report for the Period July 1 to July 7, 2025

Growing conditions throughout Saskatchewan continue to vary. Rainfall and warm temperatures in some areas are allowing crops to progress nicely, while other areas continue to experience dry conditions which is stressing crops and leading to rapid development. There was less rainfall last week than the week prior, with the Hanley area receiving the most in the province with 44 millmetres (mm). The Serath area received the second highest rainfall with 33 mm, followed closely by the Lampman and Semans areas with 32 mm and 28 mm, respectively. Other areas received much needed rainfall, but producers are hoping for more in the coming weeks. Limited rainfall in many areas has caused soil moisture levels to drop since last week. Currently, provincial cropland topsoil moisture is 55 per cent adequate, 33 per cent short and 12 per cent very short. For hayland, topsoil moisture is 43 per cent adequate, 38 per cent short and 19 per cent very short. Finally, moisture levels in pasture topsoil is

Advancing monitoring and decision-making tools for wireworm in Alberta

Why is this research important for Alberta ag? Wireworm is a serious pest for many growers, particularly in the Prairies, where there are 3-4 dominant species. The damaging larvae live for several years in the soil, feed on multiple crops, and have patchy distributions. For these reasons, wireworm is difficult to monitor, and no economic thresholds are currently available. As new chemical seed treatments enter the marketplace, there is an obvious need for a decision-making framework for wireworm management to help producers with questions like if and when to invest in chemical seed treatments. Since wireworm is the primary reason that cereal seeds are treated with insecticides on the Prairies, the information gathered from this research can potentially reduce unnecessary pesticide use. This research will explore the possibility of using overhead imagery to detect wireworm damage patches, how damaged patches differ from undamaged areas, and methods and intensity of sampling needed to

© 2025   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service