Ontariofresh.ca - a New Website for Growers/Farmers, Distributors & Related Groups - Register Now!

Ontariofresh.ca Offers Economic Value For Agriculture Business

- New Website Coming: Focus on Business of Local Food Helps Meet Demand-

Toronto, Ontario – From hospitals to major foodservice providers, Ontariofresh.ca has seen steady growth in the number of registrants to this free, new online local food marketplace. On April 4^th registration opened for Ontariofresh.ca, a business-to-business (B2B) website where growers/producers, buyers, distributors, processors and everyone who is interested in growing their business can come together to sell and source local products.

“Achieving success on Ontariofresh.ca has been a labour of love to ensure the site meets the needs and demands of all stakeholders,” said Burkhard Mausberg, President of the Friends of the Greenbelt Foundation. “The collaboration over the past five months has been astounding. We’ve met with stakeholders in focus groups, analyzed other local food web sites and met all members across the value chain which is reflected in the functionality of Ontariofresh.ca.”

Currently in the registration phase, Ontariofresh.ca is collecting information to populate the site with four profile types: farmers, buyers, distributors and friends/supporters. A short survey identifies key criteria such as location, availability, traceability and more. With a focus on the business of local food, the site will make connections between buyers and sellers easier, building a community that celebrates Ontario products.

Although the full site won’t be available until September, buyers and sellers are excited, signing up and spreading the word. Current registration numbers show a diverse representation from all levels of the food value chain: 50 per cent of registrants are farmers/producers, 25 per cent are buyers or distributors and the remaining 25 per cent are friends / supporters (for example, agriculture associations and regional food networks).

“As a grower in Ontario, I love the idea of connecting growers with large purchasers. It’s important to me to keep agriculture in our own backyards and Ontariofresh.ca will provide the means for growers to expand their customer base and target more Ontario purchasers,” commented Eric Bowman, Ontariofresh.ca user and Owner of Gallery on the Farm.

“The interest, support and feedback we have received from all levels of the value chain, validates the need for a B2B site like Ontariofresh.ca,” said Mausberg. “The site is meant as a complement to existing regional food networks and local food websites that connect consumers to growers and producers regionally. We are interested in connecting businesses and public institutions that will purchase from growers and producers in bulk.”

Throughout the spring and summer, information will be collected and profiles built to prepare for the full Ontariofresh.ca launch in September. Registration is open online at Ontariofresh.ca or by calling 1-888-249-9399 or 647-426-8420 and we’ll do it for you.

Friends of the Greenbelt Foundation:

Ontario’s Greenbelt is over 1.8 million acres of green space, farmland, vibrant communities, forests, wetlands, and watersheds – all permanently protected by world-leading legislation. In return, the Greenbelt gives back much to Ontario, providing $5.4 billion to Ontario’s economy through farming and food production, and $2.6 billion in ecosystem services annually. Through projects like Ontariofresh.ca, the Foundation is expanding its support of Ontario’s agri-food value chain and helping to sustain economic viability.

The Friends of the Greenbelt Foundation is working to help farmers in the Greenbelt and across Ontario be more successful; to protect and enhance natural features; and to strengthen local economies. To learn more about the Friends of the Greenbelt Foundation, please visit www.greenbelt.ca.

-30-

--
Julienne Spence
Communications Manager
Office: 416-960-0001 ext. 311
Mobile: 416-795-8892
jspence@greenbeltfund.ca
Greenbelt Fund
68 Scollard Street, Suite 201
Toronto, Ontario M5R 1G2
www.ontariofresh.ca
Possibility grows here.

▶ Reply to This

Welcome to
Ontario Agriculture

Sign Up
or Sign In

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Low commodity prices and high input costs a double whammy for Manitoba farmers

Manitoba farmers are facing a perfect storm of low grain prices and soaring fertilizer costs that are threatening profitability for both the current harvest and next year’s crop. Current harvest delivery prices have fallen to $7 per bushel for hard red spring wheat, $13.25 for canola, $11 for soybeans and $4 for oats, representing harvest pricing typically seed at the lows of a pricing cycle. On the cost side, fertilizer costs have climbed significantly from the numbers used in Manitoba Ag’s 2025 crop cost of production guide, which was compiled last November. Urea has jumped to $850-900 per metric tonne, about 30 per cent higher than the $690 per tonne used in those calculations. Data from Manitoba Ag show a surge in crop production costs in 2022. Those have stayed elevated and, when combined with current grain prices, the cost pressure is particularly acute.

US wheat finds new markets in Asia

Flour millers in Asia have ramped up imports of U.S. wheat in recent weeks, driven by competitive prices from American suppliers and delays in shipments from the Black Sea. Indonesian importers have finalized deals for around 500,000 tons, while buyers in Bangladesh secured about 250,000 tons and millers in Sri Lanka acquired around 100,000 tons. Millers are taking both U.S. soft white wheat and hard red winter wheat varieties. Apparently, there were some weather issues which delayed cargoes from the Black Sea region, and U.S. prices have been pretty competitive. This is additional demand for U.S. wheat in Asia, complementing purchases by traditional buyers such as Thailand, the Philippines and Taiwan.

Federal, Provincial and Territorial Ministers of Agriculture (FPT) Meetings Highlight Farmer Concerns

Industry leaders and government officials kicked off the FPT meetings at a Manitoba farm. Farmers and representatives from the Canola Council of Canada (CCC), CCGA, and provincial commissions shared their concerns directly with Minister MacDonald and Parliamentary Secretary Kody Blois. A key message was clear: farmers cannot borrow their way through these trade disputes, they were not of their making. Farmers are feeling the damage directly in their pockets. With canola selling at a discount between $60-$100/tonne...on an average 20MMT crop, that translates to estimated losses of $1.2–2.0 billion from lost exports to China. Federal Announcements: Some Support, but Gaps Remain The federal government announced $370 million in biofuel funding and additional trade diversification support. While these measures are a step in the right direction, they fall short of addressing the direct impact on canola farmers and exporters in lost bookings. Concerns remain over the lack of timelines for re

The Last Word (For Now) on Rest Stops During Long-Distance Transport

When the Canadian Food Inspection Agency (CFIA) began to muse about requiring that cattle be unloaded and provided with a rest stop after 36 hours of transportation, Agriculture and Agri-Food Canada (AAFC) and Canada’s beef industry funded a series of research projects led by Karen Schwartzkopf-Genswein’s team at AAFC’s Lethbridge Research Station to determine whether a rest stop would benefit weaned calves. The research began before the regulations were revised, but the regulations were revised before the research could be completed. Three consecutive research trials conducted in 2018, 2019 and 2020 found that providing a rest stop during long haul transportation offered no consistent, measurable benefits for animal welfare. A companion project led by Trevor Alexander at AAFC Lethbridge looked at bacterial populations in the respiratory tract of those same calves. In September 2023, this column described how microbiological testing from the 2018 transportation trial found that rested

Federal Plastics Registry has new compliance requirement

The federal government has created new reporting requirements under its new Federal Plastics Registry. The registry is being phased in over a few years, however phase 1 requires Canadian brand owners to report on plastic packaging placed on the market by September 29, 2025, for the 2024 calendar year.

More…

Badges | Report an Issue | Terms of Service