Christophe Pelletier's Page

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How are you involved in agriculture?: Other

Hello,

My name is Christophe Pelletier.

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon. I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

I am the author of two books:

"Future Harvests – The Next Agricultural Revolution", published in August 2010, about the future of food and farming, exploring the possibilities to meet the demand of an increasing world population at the horizon 2050.
We Will Reap What We Sow - Reflections on Human Nature, Leadership and Feeding a Growing Population, published in May 2012, explains how leadership can affect consumer behavior and influence production and supply systems for better or worse. The book raises the important questions that future leaders face to succeed in overcoming the challenges ahead.

For more information, please visit my website at The Food Futurist

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

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Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…: Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales sandy.dales@farms.com

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Agriculture Headlines from Farms.com Canada East News - click on title for full story

Tariffs In Key Markets Underscore Urgent Need For Action

Today, Pulse Canada released the following statement in response to India’s decision to impose a 30% tariff on pea imports. “While Canada’s pea export program to India got off to a good start this fall, the recently announced tariff will challenge future sales, and the impact will be felt across the industry. “Canada’s pulse industry needs progress from the federal government on removing tariffs that threaten our competitiveness and damage our global reputation. While the government may not be able to influence domestic policies in other markets, we do expect it to resolve issues within its control. “The Government of China has been clear that its 100% tariff on Canadian peas is a retaliatory measure and will require a negotiated solution. We are hopeful that meetings this week will mark a timely and important step toward a resolution that allows Canadian peas back into the Chinese market. “Canadian growers and exporters have worked for decades to build trusted relationships with c

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