Christophe Pelletier's Page

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How are you involved in agriculture?: Other

Hello,

My name is Christophe Pelletier.

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon. I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

I am the author of two books:

"Future Harvests – The Next Agricultural Revolution", published in August 2010, about the future of food and farming, exploring the possibilities to meet the demand of an increasing world population at the horizon 2050.
We Will Reap What We Sow - Reflections on Human Nature, Leadership and Feeding a Growing Population, published in May 2012, explains how leadership can affect consumer behavior and influence production and supply systems for better or worse. The book raises the important questions that future leaders face to succeed in overcoming the challenges ahead.

For more information, please visit my website at The Food Futurist

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

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Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…: Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales sandy.dales@farms.com

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Pulse Market Insight #289

Big Risks Dampen Price Signals for 2026 Crop This is the time of year when new-crop bids for pulses usually start showing up, but not always. It’s not just the actual price that signals how urgently buyers are looking to lock in acres; the timing of new-crop bids is also an indicator. For example, I recall years when new-crop bids for peas or lentils already started to show up in October, almost a year before the next crop is harvested. That happened when pea and lentil supplies were very short and importers wanted to ensure they would have access to next year’s crops. In general though, the first new-crop bids are often seen in late December or early January. One rule of thumb some people use is the Saskatoon Crop Production Show in mid-January as the “real start” of the contracting season. But this year, it seems that new-crop bids are even scarcer than usual, with a few possible reasons. The first is that overseas buyers aren’t very concerned about locking in next year’s supplie

CN Marks Record December, Annual Grain Movement

Canadian National Railway set a new benchmark for grain movement in December, capping off a record-breaking year. The railway said Friday it moved more than 2.82 million tonnes of grain from Western Canada in December, marking its fourth consecutive monthly record and surpassing the previous December high set in 2020 by more than 80,000 tonnes. The strong December performance also helped CN establish a new annual record for grain shipments in 2025. In Western Canada alone, CN moved over 31.3 million tonnes of grain during the year, exceeding the previous record of 30.9 million set in 2020. Across all of Canada, total grain volumes across CN’s network reached more than 32.7 million tonnes, breaking the prior record of 32.25 million established in 2024. CN attributed the record volumes to a combination of large Canadian grain crops and steady execution throughout the supply chain. Janet Drysdale, CN’s executive vice-president and chief commercial officer, said consistent operat

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