Christophe Pelletier's Page

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How are you involved in agriculture?: Other

Hello,

My name is Christophe Pelletier.

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon. I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

I am the author of two books:

"Future Harvests – The Next Agricultural Revolution", published in August 2010, about the future of food and farming, exploring the possibilities to meet the demand of an increasing world population at the horizon 2050.
We Will Reap What We Sow - Reflections on Human Nature, Leadership and Feeding a Growing Population, published in May 2012, explains how leadership can affect consumer behavior and influence production and supply systems for better or worse. The book raises the important questions that future leaders face to succeed in overcoming the challenges ahead.

For more information, please visit my website at The Food Futurist

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

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Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…: Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales sandy.dales@farms.com

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OFCAF Producer Perspective on Virtual Fencing – Cody Claypool

On a cold Alberta night, few jobs are less appealing than heading out to move polywire so cattle can keep making the most of a swath-grazing field. For producer Cody Claypool, virtual fencing offered a way to reduce that winter labour while still controlling how his herd accessed feed and helping capture the full value of swath grazing. Instead of bundling up in the dark to shift electric fence, Cody could check his cattle’s movements from the comfort of home — even in the middle of the night — and make management decisions from his phone. That practical fit is what made the technology worth trying on the Claypool operation, where Cody manages a herd of approximately 400 cattle and is always looking for ways to make grazing more efficient without adding more hours to already full winter days. Cody’s parents first learned about virtual fencing at an Alberta Stockgrowers meeting, where RDAR CEO Mark Redmond and Olds Researcher Briana Elliot gave presentations. Their interest was piqued

British Columbia organizations coming together to boost skills and talent training in Canadian food and ingredient ecosystem

As Canada works to reach its full opportunity to do more with what it grows, there’s an increasing need to train and produce skilled workers across the food production and value-added agriculture value-chain. Today, to help address this need, Protein Industries Canada is announcing a new project with BC Food & Beverage (BCFB), the University of British Columbia (UBC) and Cultivated Food Labs (CFL), to develop and deliver a new coordinated skills training program. Canada’s ability to Make More Here presents an opportunity to unlock $25 billion in GDP and upwards of 17,000 new innovation-based jobs. BCFB, UBC and CFL are combining their expertise to ensure enough skilled talent is ready to fill these jobs, providing companies across Canada with the workforce needed to help reach new growth potential and new markets. “A strong and resilient agri-food sector depends on a highly skilled workforce,” said the Honourable Mélanie Joly, Minister of Industry and Minister responsible for Canada

Barn Boards and Baling Wire

One morning when we still lived on the farm, I looked out the front window and saw the barn door was open. A horse was standing by the corn crib not 10 feet from the road. It wasn’t my horse, but still I had that sinking feeling in the pit of my stomach. We had rented out a stall to an Amish neighbor to board his horses for a month while he was doing some logging nearby. He paid the rent with several loads of firewood. As a bonus he spread some of that high-octane Percheron exhaust on the garden, so it was a good deal all around. The neighbor arrived within a few minutes to tend to the wayward horse, so it all ended well. But that sinking feeling brought back memories of all those times in my youth when somebody left a door or a gate unlocked and the cows got out – usually onto the road and almost always at the most inconvenient time. Chasing cows at three o’clock in the morning is not fun, especially when your school bus is due to arrive at 7 a.m. We came home recently after being

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Pre Harvest Glyphosate Timing Protects Crop Markets

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