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Christophe Pelletier
  • Vancouver BC
  • Canada
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Christophe Pelletier's Page

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Hello,

 

My name is Christophe Pelletier.

 

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

 

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

 

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

 

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon.  I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

 

I am  the author of two books: 

 

For more information, please visit my website at The Food Futurist

 

Other interesting links:

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

Continue

Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…

Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales  sandy.dales@farms.com

 
 
 

Agriculture Headlines from Farms.com Canada East News - click on title for full story

OFA responds to time-of-use electricity pricing proposal

The provincial government is proposing a new electricity pricing plan

Wheat Market Outlook - January 26, 2026

Market Outlook - Wheat Western Canadian export wheat bids picked up $2 per tonne week-over-week at the port and seeing some similar strength at inland locations. Bids have been relatively flat with basis improvements being thrown at producer bids to entice product into the system when needed. The markets are watching if cold weather in the United States and Black Sea wheat production regions will threaten any crop conditions in these areas. The market sits comfortably for the time being but will keep its focus onto winter wheat conditions in the Black Sea, European Union and United States. Aside from this, demand drive is what the market will need to see to chew away at some of the increased stocks that have ended up on the global balance sheet. As for Western Canadian wheat values, we are anticipating a neutral outlook for the coming weeks ahead as we currently sit in a demand driven market and global supplies have grown as Australia and Argentina wrapped up their harvest. Producers w

*Webinar* Practical Approaches to Managing Stock Water

Even water that looks clean and clear can be poor quality — and insufficient access to good-quality water can reduce beef cattle performance faster and more dramatically than any other nutrient deficiency. This February 18 webinar will explore the hidden risks of poor-quality water, discuss its implications for herd health and productivity and provide practical tools and strategies to ensure your cattle have clean, safe and adequate water supplies. Register for the live webinar to hear from our panelists: Dr. Cheryl Waldner with the Western College of Veterinary Medicine and Saskatchewan beef producer Karla Hicks. This webinar will be available for?one continuing education (CE) credit for veterinarians and registered veterinary technologists and technicians across Canada. WHEN IS THE WEBINAR? Wednesday, February 18, 2026, 7:00 PM MT   6:00 PM in BC? 7:00 PM in AB 8:00 PM in SK and MB 9:00 PM in ON and QC 10:00 PM in NS, NB and PEI 10:30 PM in NFLD   Duration  Approximately 1 hour.

IAFP 2026 Registration Now Open

The International Association for Food Protection will hold IAFP 2026, the Association’s Annual Meeting, July 26–29, in New Orleans, Louisiana. Registration and housing are now open via the Association website at: foodprotection.org. IAFP 2026 will feature hundreds of technical papers, posters, and symposia, detailing current information on a variety of topics relating to food safety. The quantity and quality of contributed presentations provide information on the latest methods and technologies available. In addition to the science-based presentations, the four-day meeting will include committee and Professional Development Group (PDG) meetings and an awards banquet. In addition, more than 140 companies will exhibit their products and services throughout most of the conference. The IAFP Annual Meeting has earned recognition as the leading food safety conference worldwide and is attended by top industry, academic, and governmental food safety professionals. This broad mix of attendee

AAFC staffing cuts threaten agricultural research capacity and ROI for farmers

The Canadian Wheat Research Coalition (CWRC) is deeply concerned by the news that Agriculture and Agri-Food Canada (AAFC) is eliminating 665 staff positions across the country as part of plans to slash the department’s budget by 15 per cent over the next three years. “These staffing cuts, and related impacts at AAFC research stations, represent a tremendous loss for Canadian agriculture,” said CWRC chair Jocelyn Velestuk. “It is a loss of not only expertise and people who have contributed to farmers’ success, but also of agricultural research capacity that is crucial to fuelling innovation and maintaining progress throughout the industry.” AAFC has long been a key research partner that western Canadian farmers have trusted with significant investment on their behalf, including $19.9 million over three years as part of the CWRC’s current core breeding agreement (CBA) with AAFC. Canadian agriculture’s global reputation for quality and its competitiveness in international markets depen

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