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Christophe Pelletier
  • Vancouver BC
  • Canada
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Christophe Pelletier's Page

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Hello,

 

My name is Christophe Pelletier.

 

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

 

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

 

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

 

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon.  I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

 

I am  the author of two books: 

 

For more information, please visit my website at The Food Futurist

 

Other interesting links:

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

Continue

Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…

Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales  sandy.dales@farms.com

 
 
 

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Export Gains Support Grains as Crypto Markets Retreat

The week of November 17 to 21 brought mixed commodity trends, changing export demand, and cautious investor behavior as markets prepared for month-end adjustments.

Stats Canada releases updated 2024 farm income data

Realized net farm income fell 26 per cent in 2024

USDA's November Crop Report was neutral to bearish vs expectations for corn

The 2025 U.S. corn crop remained historically very large with key revisions pointing to slightly lower production

Technology transforms traditional family farming

Farms today are rooted in tradition, with many working hard to keep generational operations alive. But technology has become essential to soil, seed and watering processes. Farmers are balancing two eras—remembering the iron and instinct of the past while embracing how technology is reshaping successful farming. Soda Springs farmer Dan Lakey describes his experience as two different farming careers. Growing up on the Lakey Farm in the 1980s and 1990s, he spent countless hours during his teenage years pulling a cultivator behind a 300-horsepower tractor. “I didn’t enjoy it much because all I knew was the hard work,” he said. After college and time in the corporate world, Lakey returned to the family farm and found how drastically equipment and the industry had changed. Larger planters and 600-horsepower tractors have revolutionized productivity and efficiency. What once took a full crew a week now takes two people a single day. GPS-guided tractors and combines with auto-steer capa

Deere forecasts little relief for U.S. farmers

Deere & Co., the world's largest farm-equipment manufacturer, sees another difficult year ahead for the U.S. farm economy. Why it matters: America's farmers have been in a two-year slump, squeezed by rising costs, falling crop prices, tariffs and a global trade war. Zoom in: Deere on Wednesday provided its first forecast for 2026, saying it expects its business selling to large-scale farms in the U.S. and Canada to fall 15% to 20%. Row-crop farmers — like those growing corn, soybeans, and wheat — continue to face headwinds, pressuring their short-term liquidity and causing them to continue to rely on older, used equipment, the company told investors. Deere is continuing to keep production tight for large equipment in response to low demand, noting that its inventory of big tractors ended the fiscal year at the lowest unit level in over 17 years. Zoom out: "Our organization is used to managing cyclicality. But this year, we faced an additional headwind of heightened uncertainty in a

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