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Christophe Pelletier
  • Vancouver BC
  • Canada
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Christophe Pelletier's Page

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Hello,

 

My name is Christophe Pelletier.

 

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

 

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

 

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

 

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon.  I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

 

I am  the author of two books: 

 

For more information, please visit my website at The Food Futurist

 

Other interesting links:

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

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Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…

Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales  sandy.dales@farms.com

 
 
 

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Ontario Invests $22 Million to Create New Export Opportunities for Ontario food products

Canada and Ontario are investing nearly $22 million to help farmers and food processors grow exports, create jobs and strengthen the agri-food sector.

Canada Backs Smart Lettuce Farming

Canada is investing in new digital tools to help lettuce growers improve crop management, reduce waste, lower labor costs, and increase farm productivity.

Validating Autonomous Pivot’s field-monitoring technology on Innovation Farms

“Nothing is in the field more than the pivot, and yet most of them tell you very little, if anything at all, about the crop,” says Daniel Jenkins, vice president of sales for Autonomous Pivot. Autonomous Pivot’s technology uses cameras and ground penetrating radar to collect soil-moisture data, crop imagery, rainfall, pressure, GPS location, and irrigation activity to help growers make better irrigation and crop-management decisions. The company sees centre pivots, traditionally used exclusively for irrigation and fertigation, as underutilized pieces of equipment that are in the field more than any producer or agrologist. It aims to convert the centre pivot into its own reporting scout in the field. Autonomous Pivot installed its technology at EMILI’s Innovation Farms MacGregor site during the 2026 season. EMILI is validating the technology’s insights about field conditions, irrigation optimization, and pest and disease alerts. “Development is a tenuous process because you’re ask

This is Agriculture: Board Chair

Ray Bouchard has worked in the agriculture industry for 46 years in a career that has spanned sales roles in agriculture manufacturing and distributing, and leadership roles including more than a decade as CEO of Enns Brothers. For more than ten years, Ray has contributed his entrepreneurial spirit and strategic expertise as EMILI’s board chair. Here, Ray shares what makes him passionate about agriculture, and his vision for EMILI’s future success. Describe your role as EMILI’s board chair. In the early days of EMILI, I was more involved on the operational side of the organization but now that we’re 10 years in as an organization, I am focused on EMILI’s long-term strategy. Where did you grow up? Was it an agriculture or urban environment? I grew up just west of Winnipeg in Elie, Manitoba. You could call it a bedroom community of the city, but also it was an agricultural community. What was your first job in the agriculture or agri-food sector? I had a chance when I was in my teens to

Producers to discuss real-world impact of testing and validating agtech at Agriculture Enlightened

Farmers know farming best which is why the AIVA Network works with Canadian farmers to test and validate agtech and bring proven solutions to market. From validation hubs that operate on fully operational commercial farms, to farmer alliance members who provide structured feedback on market-ready technologies, this AIVA Network panel at Agriculture Enlightened will share perspectives on how testing and validating technology in real world conditions has real world impact. Carl Havixbeck is a farmer network success manager with AIVA Network. He has worked in the agricultural sector in Manitoba for over 30 years. His passion for agriculture started as a young boy on a family farm in Rosser, MB. After completing a certificate in diesel mechanics at Red River College, and then an agribusiness degree from the University of Manitoba, Carl began his farming career. Stepping away from the farm after 10 years, Carl began serving farmers directly within many different businesses and roles in the

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