Christophe Pelletier's Page

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How are you involved in agriculture?: Other

Hello,

My name is Christophe Pelletier.

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon. I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

I am the author of two books:

"Future Harvests – The Next Agricultural Revolution", published in August 2010, about the future of food and farming, exploring the possibilities to meet the demand of an increasing world population at the horizon 2050.
We Will Reap What We Sow - Reflections on Human Nature, Leadership and Feeding a Growing Population, published in May 2012, explains how leadership can affect consumer behavior and influence production and supply systems for better or worse. The book raises the important questions that future leaders face to succeed in overcoming the challenges ahead.

For more information, please visit my website at The Food Futurist

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

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Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…: Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales sandy.dales@farms.com

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Steady Pork Exports in September: An Encouraging Sign for Trade

USDA’s red meat export data for September, delayed by the recent government shutdown, showed a fairly steady performance for U.S. pork exports, matching year-ago value while down slightly in volume. Pork exports totaled 233,816 metric tons (mt) in September, down 2% from a year ago, reports the U.S. Meat Export Federation (USMEF). Export value held steady at $683.9 million, highlighted by the highest value on record for Mexico (nearly $260 million). The value of pork muscle cut exports trended higher in September ($586.2 million, up 1%), but pork variety meat exports declined, due in part to China’s retaliatory tariffs. Excluding China, September pork and pork variety meat exports were 4% above last year. “We are encouraged by the robust and resilient global demand for U.S. pork – especially in Mexico, but also in a broad range of international markets,” says USMEF president and CEO Dan Halstrom. Through the first three quarters of the year, pork exports were 3% below the record pac

Mexico Opens Trade Investigations Into Some U.S. Pork Imports

Mexico has opened an anti-dumping and anti-subsidy probe into U.S. pork leg and shoulder imports after domestic producers alleged unfair pricing and government support, the government said on Monday. The investigation will examine 2024 imports and their impact on Mexico’s pork industry from 2022 to 2024, Mexico’s Economy Ministry said in a publication in Mexico’s government bulletin. The probe, opened after petitions from five Mexican pork companies, covers U.S.-origin pork even if shipped via third countries and could lead to duties despite current tariff exemptions. The companies argue that imports from the U.S. rose steadily in recent years and that imports were sold at unfairly low prices and/or supported by subsidies, the economy ministry said.

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