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Christophe Pelletier
  • Vancouver BC
  • Canada
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Christophe Pelletier's Page

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Hello,

 

My name is Christophe Pelletier.

 

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

 

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

 

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

 

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon.  I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

 

I am  the author of two books: 

 

For more information, please visit my website at The Food Futurist

 

Other interesting links:

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

Continue

Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

Continue

Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…

Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales  sandy.dales@farms.com

 
 
 

Agriculture Headlines from Farms.com Canada East News - click on title for full story

War in Middle East causes further stress on U.S. farmers

Corn farmers in the U.S. are bracing for even higher fertilizer prices as conflict in the Middle East impacts the globally traded commodity, according to leaders with the National Corn Growers Association. Corn farmers are approaching a fourth year of negative yields, due to low corn prices and high input costs, including fertilizers. The growers association renewed its call on Congress to legalize year-round, nationwide E-15, a higher blend of ethanol fuel, and for the removal of duties on fertilizers from Morocco. Lesly McNitt, vice president of public policy for National Corn Growers Association, said there is not enough domestically produced fertilizer to meet demand, which means imported fertilizer is vital to farmers. McNitt, speaking during a press conference Wednesday, said duties on phosphate from Morocco and Russia that were put in place in 2020, have “kept phosphate prices high” and caused “availability issues and lack of competitive options for farmers.” A study from th

EMILI and BASF Agricultural Solutions Canada collaborate to advance digital crop optimization solutions

EMILI and BASF Agricultural Solutions Canada (BASF) have announced a strategic collaboration to advance the development and adoption of digital farming solutions that increase on-farm productivity and sustainability.  Collaborating with BASF increases EMILI’s ability to advance innovation and foster engagement in agtech solutions and production practices that enable farmer-centric, sustainable technologies and techniques, a focal point at EMILI’s Innovation Farms powered by AgExpert and its annual Agriculture Enlightened conference.  During the 2026 growing season, EMILI will demonstrate and gather feedback on BASF’s xarvio® FIELD MANAGER to showcase its ability to provide precise, field-specific crop management advice on a full-scale Manitoba farm. Insights from these demonstrations will be shared with growers, researchers, and ag-tech stakeholders during field tours and events on EMILI’s Innovation Farms. xarvio® FIELD MANAGER is a digital software platform that combines growth st

EPA Emergency Waiver Clears Path for Nationwide E15 Sales Ahead of Summer

A new EPA emergency fuel waiver will allow nationwide E15 sales this summer, expanding fuel choices, supporting corn growers, and helping stabilize gasoline prices.

Canada's Outstanding Young Farmers New Program Manager begins April 1, 2026

The Board of Canada’s Outstanding Young Farmers Program is pleased to announce that Katrina Finke will be joining the organization as Program Manager effective April 1, 2026. Katrina is a strategic operations executive with more than 20 years of experience and a strong track record of driving excellence and governance across local, provincial, and national organizations. She brings extensive expertise in operational leadership, financial stewardship, and organizational alignment. Katrina’s focus is simple: ensuring organizational accountability, unifying brand identity, and delivering high-stakes results through expert financial and operational management. The Board is confident that Katrina’s experience and leadership will support the continued strength and growth of the Canada’s Outstanding Young Farmers Program and help us build on the strong foundation established over many years. Katrina’s interest in expanding national sponsorship is a key priority moving forward. Katrina join

Smart Sensors Drive PEI Farm Productivity

PEI farmers will use AgIntel to collect and analyse farm data, improve sustainability, reduce emissions, and increase profitability through advanced digital tools and sensors.

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