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Christophe Pelletier
  • Vancouver BC
  • Canada
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Christophe Pelletier's Page

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Hello,

 

My name is Christophe Pelletier.

 

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

 

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

 

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

 

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon.  I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

 

I am  the author of two books: 

 

For more information, please visit my website at The Food Futurist

 

Other interesting links:

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

Continue

Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…

Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales  sandy.dales@farms.com

 
 
 

Agriculture Headlines from Farms.com Canada East News - click on title for full story

MASC Pilots New Satellite-Based Forage Insurance Project For 2026 Crop Year

Manitoba Agricultural Services Corporation (MASC) is piloting a new approach to offering forage insurance for the 2026 crop year, aimed at reducing reporting requirements and improving production estimates for Manitoba forage producers through satellite-based technology, federal Agriculture and Agri-Food Minister Heath MacDonald and Manitoba Agriculture Minister Ron Kostyshyn announced today. “This pilot project explores how modern technology can reduce reporting requirements while keeping programs accurate and reliable for producers,” said MacDonald. “By working with Manitoba and industry partners, we’re helping ensure that risk management tools continue to meet the real needs of forage producers.” The project will use advanced satellite-based technology to estimate soil moisture and predict forage production, helping streamline the reporting process while maintaining program accuracy and integrity. “Producers work hard every day to keep their operations running, and they deserve p

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BASF Agricultural Solutions invests in new Climate Center at its headquarters to strengthen research capabilities

BASF Agricultural Solutions invests in new Climate Center at its headquarters to strengthen research capabilities

Niagara Region - Flowers Canada, Grape Growers of Ontario, Ontario Tender Fruit Growers unite during recent flood events

Over the past few weeks, the Niagara Region has experienced numerous unprecedented rainfall events. The severity of these storms has affected many growers, residents, and businesses across our communities.

Agriculture in the Classroom - Manitoba receives $10,000 Community Board grant from the TELUS Friendly Future Foundation

Agriculture in the Classroom - Manitoba (AITC-M) is grateful to the TELUS Manitoba and Saskatchewan Community Board and the TELUS Friendly Future Foundation® for its continued investment in Amazing Agriculture Adventure through a $10,000 grant. This generous contribution will help AITC-M continue delivering engaging, hands-on agriculture education to over 1,200 students during this year’s four-day program. Held September 22-25, 2026, at the Bruce D. Campbell Farm and Food Discovery Centre, Amazing Agriculture Adventure provides students with a full-day, curriculum-linked learning experience featuring 10 interactive stations that bring agriculture to life. Through activities and conversations with farmers and industry experts, students discover how agriculture impacts their daily lives while gaining insight into food production, sustainability, innovation, and future career pathways in the agri-food sector. “One of my favourite moments happened at the Beef Station. When students had t

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