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Christophe Pelletier
  • Vancouver BC
  • Canada
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Christophe Pelletier's Page

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Hello,

 

My name is Christophe Pelletier.

 

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

 

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

 

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

 

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon.  I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

 

I am  the author of two books: 

 

For more information, please visit my website at The Food Futurist

 

Other interesting links:

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

Continue

Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…

Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales  sandy.dales@farms.com

 
 
 

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Canadian Grain Commission Updates Grain Grading Rules for 2026-27 Crop Year

Beginning August 1, the Canadian Grain Commission will implement updated grading procedures for wheat, amber durum and red lentils.

Cattle industry stakeholders asked to take Canfax survey

Canfax plans to use the input to modernize its offerings

A California farmer is giving away tons of nectarines that he’s not allowed to sell

Thousands of visitors have flocked to Cesar Mora’s farm in central California this week to gather free nectarines. He’s giving his harvest away rather than watching it rot as he’s locked in a legal battle with a company that claims exclusive rights over the variety of white nectarine he grows. He’s shared more than 100,000 pounds (45,359 kilograms) since Monday. “It was really just a thought of not wasting a perfectly good product,” Mora said. “It does make a grower feel good, being able to share my fruit with people and see their immediate reaction that they love it. It’s a little bit of good in this tough situation that I’ve been dealing with.” The legal dispute highlights the tension that can emerge between farmers and the plant breeders and large industrial food marketers that create new varieties of plants and obtain the exclusive rights to sell them. Since 2023, the third-generation farmer in the agricultural community of Reedley in California’s Central Valley has been fighti

Big decisions put many farmers in same boat

There’s a lot of sweating, swatting, squinting — and quite possibly a little swearing — in Manitoba farmyards and fields this summer, as farmers navigate what’s turned into a hellish growing season. Anyone required to work outdoors in the heat and humidity must also suffer through the relentless swarms of voracious mosquitoes and flies brought on by the recent wet weather. The biting insect populations are unlike anything we’ve seen in recent years and they’re making outside life miserable for humans and livestock alike. It adds another layer to the frustration in a season when it seems nothing is going well. With each twist and turn, the “so now what?” questions keep piling up. Just getting around the farm or to town for supplies is a chore with roads and bridges washed out in some areas. And the weather alerts just keep coming — warnings of tornadoes, severe thunderstorms and more heavy rain. Even if fields haven’t been drowned out by the heavy downpours, it’s been difficult, if

Wheat Growers Call for New Thinking on Canada’s Wheat Breeding System

The Western Canadian Wheat Growers Association is encouraging a national conversation about the future of Canada’s wheat breeding system with the publication of a new opinion article by Executive Director Darcy Pawlik in RealAgriculture. Titled “The Problem Isn’t the Cuts. It’s the System.”, the article argues that the discussion surrounding Canada’s public wheat breeding capacity should move beyond annual budget decisions and instead focus on creating a long-term delivery model that strengthens innovation, competitiveness and farmer outcomes. “The conversation has become centred on budget reductions, but that’s treating the symptom rather than the underlying issue,” said Pawlik. “The real opportunity is to ask whether Canada’s breeding system is structured to deliver the greatest possible value for farmers over the next fifty years.” The article highlights successful international approaches, including the United States, Australia and Europe, noting that while each has developed di

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