Ontario Agriculture

The network for agriculture in Ontario, Canada

Interest in farming is a great communications opportunity

The world’s food needs are under the microscope and we hear near-daily pleas from groups such as the U.N. Food and Agriculture Organization for greater investment in feeding hungry people. So why are development agencies such as USC Canada dedicating scarce resources to hackneyed anti-corporate promotions such as this latest poll?

That’s what I’m pondering in this week’s Urban Cowboy column in the Guelph Mercury. The poll shows people want to know more about farmers and farming…so farmers need to use the opportunity to explain what they do, and why they use technology and research. Farmers have long lamented the urban media gets things wrong or doesn’t listen to them. But people learn by being taught. Farm community, it’s time to ramp up communications.

Views: 56

Comment

You need to be a member of Ontario Agriculture to add comments!

Join Ontario Agriculture

Comment by Roadrunner on October 31, 2009 at 4:06am
Good points...the challenge is that farmers only talk to a few consumers directly and the marketing resources are with the food companies and grocery chains.... We also grow corn, soys and wheat and most consumers don't relate with those crops... Big challenge in the future as the city kids are even more distant to the farmer and their food production.

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Supporting B.C. tech strengthens general aviation emergency response

Two B.C. companies are receiving provincial support to deploy clean-energy technology that strengthens backup power reliability for general aviation aircraft in B.C., replacing diesel generators with battery storage to keep critical services, such as wildfire response, medical transport and search and rescue, running during emergencies. With as much as $1 million being provided through B.C.’s Integrated Marketplace, Abbotsford-based Fast Air will deploy a mobile battery and solar power system developed by Richmond-based Holinova at the Abbotsford International Airport. The system is designed to power ground equipment and aircraft charging needs without relying on the electrical grid, providing a cleaner alternative to traditional diesel-powered backup power systems and helping maintain operations during outages or high-demand situations. The project is anticipated to improve charging efficiency, support flexible aircraft movements and enhance operational resilience during periods of

Protein Industries Canada invests in AI technology to boost on-farm productivity and bring new solutions to farmers

Protein Industries Canada is investing in two new artificial intelligence (AI) projects to help Canadian farmers and the value-added agriculture sector improve on-farm productivity with new tools, supporting a stronger, more sustainable and competitive food system. Together, the projects represent a total investment of $4.9 million, including up to $2.2 million from Protein Industries Canada, and will help growers act earlier on disease risk, and improve safety and accuracy in grain storage. “Canadian farmers are increasingly adopting cutting-edge technologies to strengthen productivity, sustainability and global competitiveness,” said the Honourable Mélanie Joly, Minister of Industry and Minister responsible for Canada Economic Development for Quebec Regions. “Through Protein Industries Canada, one of Canada’s global innovation clusters, we are investing in made-in-Canada AI solutions to help producers protect their yields, optimize inventory management and make informed business de

Seed-treatment timing critical

Most seed put into the ground in the Midwest is treated, but the jury is still out as to the most effective use of chemical and biological additives. There’s little doubt that treatments are beneficial but there’s much to be learned. “What’s probably getting more growth is on the inoculants side,” said Connor Sible, a University of Illinois professor who has conducted various research projects on treatments. He said inoculants are increasingly being chosen for aiding plant growth rather than battling pests. “A lot of products added are targeting nutrient availability,” he said. “There’s been a lot of research in the (United) States and internationally – greenhouse studies in very controlled environments.” An extensive study by scientists at REVA University in Bangalore, India, indicates that “seed priming” is a cost-effective strategy for improving plant health and development. The study report compiles information from almost 400 studies worldwide. It shows that biological seed tr

Trail King: Transport solutions for every trailer owner

Replace or refurbish? It’s a question every hauling trailer owner encounters at some point down the road. According to the experts at Trail King Industries, Inc., the right time to evaluate a trailer’s future depends primarily on age, total mileage and usage. While some owners might use their trailer two to three times a week for their own business needs, others are operating a business and may run their trailers every day throughout the year. Trail King Industries, Inc., headquartered in Mitchell, South Dakota, is the leading manufacturer of a complete line of hauling trailers in North America. Since 1974, the company has designed, engineered and manufactured trailers across diverse industries including construction, agriculture, waste and recycling, transportation and specialized hauling. Its experienced teams help provide solutions to hauling challenges whether that entails paint, parts, trailer refurbishment services, customer service or warranty issues. According to the company

Canadian Innovation Aims to Transform Nitrogen Fertilizers While Eliminating Microplastics

A British Columbia ag-tech company is developing a biodegradable fertilizer coating that could help farmers use less nitrogen, reduce input costs, and eliminate microplastics from controlled-release fertilizers

© 2026   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service