My own perception is that they are very willing to work with Ontario Producers, but having said that, it was just a preliminary meeting. I believe, we still have a very long way to go in educating consumers and yes, even though the chain stores are in the business of food, they need to be educated as well. Just my own personal opinion though. My discussion regarding the staining on the onions is a perfect example. Onions are grown outside, they are subject to Mother Nature, sometimes no matter how good a Farmer you are, things happen that are just out of your control. This NEEDS to be understood by those in the food industry. Just because it doesn't "look pretty", doesn't make it a bad product. It's like judging a book by its cover. This meeting was a good "first step" though.
Agriculture is a numbers game. Farmers need to determine a fair land rental price or if their operating line of credit will get them through tight times. While uncertainty around factors such as the weather makes it nearly impossible to know exact revenue and expense numbers, it is possible to get accurate estimates using cash flow projections.
Following a three-week nomination period for directors in five zones across the province, the Ontario Federation of Agriculture (OFA) is proud to announce the return of a strong contingent of agricultural leaders as well as the addition of one new member to the organization’s Board of Directors.