Christophe Pelletier's Page

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How are you involved in agriculture?: Other

Hello,

My name is Christophe Pelletier.

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon. I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

I am the author of two books:

"Future Harvests – The Next Agricultural Revolution", published in August 2010, about the future of food and farming, exploring the possibilities to meet the demand of an increasing world population at the horizon 2050.
We Will Reap What We Sow - Reflections on Human Nature, Leadership and Feeding a Growing Population, published in May 2012, explains how leadership can affect consumer behavior and influence production and supply systems for better or worse. The book raises the important questions that future leaders face to succeed in overcoming the challenges ahead.

For more information, please visit my website at The Food Futurist

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

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Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…: Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales sandy.dales@farms.com

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Pulse Market Insight #308

Monsoon Shortfall Makes India the Market to Watch for Peas and Lentils For Canadian pea and lentil markets, no single buyer matters more in 2026/27 than India, and developments there keep pointing in a friendly direction. This year’s southwest monsoon ended roughly 15% below normal, with the shortfalls concentrated in the southern half of the country where most of the tur (pigeon pea) crop is grown. The kharif harvest is getting underway this month and poor results are widely expected. For Alberta growers, the question is how that crop damage translates into import demand for peas and lentils, and on what timeline. Because it’s a kharif crop, the tur harvest is where the damage shows up first. Prices for tur have rallied over US$230 per tonne from the early July low and now sit at their highest point since August 2024. Because green lentils are the main substitute for tur, Indian buyers are already backfilling with imports, and prices for Canadian green lentils in India are at their

How Grower Dollars Drive More Research Investment

Each year, Alberta canola farmers use their service charge dollars to support research. However, these contributions are just one piece of the bigger picture. Every season brings new challenges, from insect pressure and disease to challenging weather and rising input costs. Research helps canola growers tackle today’s issues and get ready for what’s ahead. That is why research remains a key priority for Alberta Canola. Investing in research that matters to growers Farmers often work at the leading edge, facing challenges with no playbook to follow. That is why Alberta Canola, as a farmer-led organization, sees research as a cornerstone of a competitive canola industry. Research helps identify and manage the challenges farmers face today while anticipating those that may emerge tomorrow. Whether it is managing pests, improving crop resilience, or finding ways to use inputs more efficiently, research gives growers practical tools and knowledge they can apply on their farms. In the e

Ohi Ahmed Joins Alberta Canola as Policy Analyst

We’re pleased to welcome Ohi Ahmed to Alberta Canola as our new Policy Analyst. Prior to joining Alberta Canola Producers Commission, Ohi worked at The Simpson Centre for Food and Agricultural Policy as a Policy Analyst. His work primarily focused on analyzing public policies and political affairs and their impact on the agri-food sector at the provincial and federal levels. He also has client relationship and portfolio management experience from his banking career, where he held multiple roles in corporate and retail banking. He holds degrees in Public Policy (University of Calgary), Business Administration, and International Relations (University of Dhaka). In his leisure time, Ohi enjoys playing soccer, watching F1 races, and learning about world history. He looks forward to advocating for the interests of Alberta canola producers.

Alberta Grains calls for farmer nominations for director and delegate positions

Alberta Grains regional meetings are held in regional locations across the province each year. Regional meetings are organized by each region's directors and delegates to provide farmers with information about the commission’s activities for the past year, review audited financials and help shape the future of the industry. Regional meetings are also held to conduct elections for open director and delegate positions. Check our Nominations & Elections page to see open positions in your region. These meetings are also a great opportunity for eligible producers to put forward resolutions to provide input into the commission. Each regional meeting is free to attend and pre-registration is required to claim a free hot lunch. Guest speakers are also present to share farm management tips, market insights and new agronomy research.

Updated subsoil investigation guideline for manure storage facilities

The Technical Advisory Group (TAG), a collaboration among the Government of Alberta, the Natural Resources Conservation Board (NRCB) and agricultural industry representatives, has released an updated technical guideline, Subsoil Investigations for Manure Storage Facilities and Manure Collection Areas. “Whether planning a new or expanding an existing manure storage facility or manure collection area, knowing what's beneath the surface is critical,” says Vince Murray, Agricultural Operation Practices Act (AOPA) engineer with the Alberta government and co-chair of TAG. “Understanding site conditions informs the planning process, identifies potential challenges, supports informed decisions with facility location and design, and reduces the risk of unexpected issues later on.” While the guideline is intended primarily for qualified professionals who conduct site investigations, it can also be a valuable resource for industry advisors and consultants, as well as owners and operators of con

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