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Christophe Pelletier
  • Vancouver BC
  • Canada
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Christophe Pelletier's Page

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Hello,

 

My name is Christophe Pelletier.

 

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

 

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

 

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

 

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon.  I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

 

I am  the author of two books: 

 

For more information, please visit my website at The Food Futurist

 

Other interesting links:

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

Continue

Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…

Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales  sandy.dales@farms.com

 
 
 

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Equipment Technician Demand Reaches New Highs

A new report warns Canada will need thousands of equipment technicians in the next decade, with labor shortages affecting dealer growth, customer service, and industry revenue.

Canada Could Add $5.4 Billion by Food Processing in the Country

Shifting 10 per cent of Canada’s raw crop exports to domestic processing could boost the economy by $5.4 billion and create 34,000 jobs, according to a new report from EY.

New herbicide for soybean producers

Growers can implement Zidua Prime into their operations for the 2027 season

Canfax Weekly Article | Report for the week of September 21, 2026

The Canfax average fed steer and heifer price closed around $292/cwt live, $2.50/cwt lower than the previous week. Fed cattle prices are at the lowest point since December 2025. Light trade was reported last week with dressed sales ranging from $486.50–$489.50/cwt FOB the feedlot. Cattle that traded were scheduled anywhere from early October to early November delivery. Western Canadian steer carcass weights have steadily increased this summer and are 2 pounds shy of their highs set back in January. Ontario was the bright spot for the Canadian fed market as their prices strengthened last week. Last week, the Canfax feeder steer and heifer price closed the week $8–$11/cwt higher. Despite higher prices, all classes of cattle are trading below last year. With good grass conditions across much of the Prairies, the yearling run has been slow to develop. Over the past week, there was a bigger offering of forward delivery calves with over 50,000 head marketed for fall delivery. In some cases,

U.S. August cattle placements fall to record low

U.S. feedlots placed fewer cattle in August than in any other August since the data series began in 1996, according to the latest Cattle on Feed report from the United States Department of Agriculture (USDA). Despite the decline, cattle and calves on feed for the slaughter market in feedlots with a capacity of 1,000 head or more totalled 11.2 million head as of September 1, up one per cent from a year earlier. August placements totalled 1.62 million head, down nine per cent from the previous year. Net placements were reported at 1.57 million head. USDA data shows it was the lowest August placement total since the series began in 1996. The report was largely in line with pre-report trade expectations, which anticipated lower placements and marketings alongside slightly higher on-feed inventories. Marketings during August totaled 1.52 million head, down three per cent from the same month last year. It was also the lowest August marketing total since 1996. Other disappearance totaled

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