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Christophe Pelletier
  • Vancouver BC
  • Canada
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Christophe Pelletier's Page

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Hello,

 

My name is Christophe Pelletier.

 

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

 

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

 

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

 

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon.  I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

 

I am  the author of two books: 

 

For more information, please visit my website at The Food Futurist

 

Other interesting links:

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

Continue

Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…

Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales  sandy.dales@farms.com

 
 
 

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Winter Wheat Variety Yield and Market Share Data – 2025

Winter wheat data from the 2024-2025 Manitoba Crop Variety Evaluation Trials (MCVET) is in! This data provides farmers with unbiased information regarding regional variety performance, allowing for variety comparison. Data was derived from small plot replicated trails from locations across Manitoba. Fungicides were not applied to these plots; thus, true genetic potential can be evaluated. Although considerable data is collected from MCVET, the disease ratings are from variety registration data. Table 2 below summarizes the yield results from the 2025 MCVET data by trial location. The yield results represent 2025 data only; therefore long-term trends should be considered when making variety selection decisions. Previous yield data can be found in past editions of Seed Manitoba. As well, apart from yield, there are other variety characteristics to consider when making variety selection decisions, these include disease, insect, and lodging resistance. Check out this Manitoba Crop Allianc

Connecting the Farm Gate to Parliament Hill

The parliamentary summer recess left many questions unresolved as issues of trade, taxation and economic competitiveness took centre stage. While Ottawa was quiet, Grain Growers of Canada (GGC) was active in the field, using the summer months to connect directly with producers and show policymakers the real-world impact of federal decisions on grain farming. In August, we travelled from Manitoba through Saskatchewan and into Alberta on the annual GGC Summer Tour. Over five days and over 2,000 kilometres, the tour provided an opportunity to walk fields, see crop conditions firsthand and visit the operations of directors and members. Each stop highlighted both the diversity and the shared challenges of grain farming, from crop rotations and new varieties to high input costs, weather extremes and market volatility. The tour also created a platform to connect with local Members of Parliament and the media. MP Colin Reynolds joined us near Steinbach. MB, for a tour of Manitoba Crop Allian

Harvest Surges Ahead — But is Quality Holding Up?

Warm and dry conditions have been pushing harvest along across Alberta, with 42% of all crops now in the bin, according to the new crop report. That’s ahead of both the 5-year (40%) and 10-year (32%) averages. Most regions are running above their long-term pace, though the South is slightly behind its average despite being furthest along overall. Regional Progress South: 52% complete — still leading the province, though below the usual 65% average. Rye, winter wheat, and peas are nearly finished. Grasshoppers, gophers, flea beetles, and ergot have been spotted in some fields. Central: 31% complete versus a 42% average. Dry peas are nearly done at 89%, with canola swathing in full swing. North East: 41% complete — well above the usual 22%. Rye and winter wheat are already finished. North West: 41% complete, ahead of its 24% average. Cereals are nearly wrapped up, and canola harvest is just starting. Gopher numbers are running high. Peace: 38% complete, ahead of the 21% average. Peas a

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From Plows to Plates - The 2025 International Plowing Match Returns to Niagara

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