Christophe Pelletier's Page

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How are you involved in agriculture?: Other

Hello,

My name is Christophe Pelletier.

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon. I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

I am the author of two books:

"Future Harvests – The Next Agricultural Revolution", published in August 2010, about the future of food and farming, exploring the possibilities to meet the demand of an increasing world population at the horizon 2050.
We Will Reap What We Sow - Reflections on Human Nature, Leadership and Feeding a Growing Population, published in May 2012, explains how leadership can affect consumer behavior and influence production and supply systems for better or worse. The book raises the important questions that future leaders face to succeed in overcoming the challenges ahead.

For more information, please visit my website at The Food Futurist

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

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Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…: Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales sandy.dales@farms.com

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Exploring grape pomace’s potential as pork sausage preservative

Scientists at Iowa State University are studying grape pomace as an alternative preservative for pork breakfast sausage. The U.S. sausage market exceeds $7.5 billion. Processed meats often use synthetic ingredients to maintain overall quality, stability and safety. However, consumer preferences toward “clean-label” ingredients and recent reassessments of some food additives, such as butylated hydroxyanisole, are boosting interest in more natural alternatives. Grape pomace is a by-product of winemaking, obtained after pressing white grapes or after fermentation and pressing of red grapes. GP represents a rich source of fiber and phenolic compounds, but it is usually composted, used as animal feed or discarded. “This winemaking by-product is often wasted, but we know that GP has some antimicrobial and antioxidant properties,” said Aude Watrelot, assistant professor of enology in food science and human nutrition. “How effective would GP be when substituted for current additives in a po

Canadian Pork Research Enters New Phase with More Flexible Funding for Industry Priorities

Canada’s pork industry is strengthening its approach to research and innovation through a funding model designed to address both long-term industry priorities and emerging challenges facing producers. Swine Innovation Porc (SIP), the national organization coordinating research for Canada’s pork sector, has released its 2025–26 annual report, highlighting the continued development of its national research programs and the introduction of additional funding flexibility. At the centre of this approach are two complementary initiatives: the established Swine Cluster program and the newer Advancing Swine Research Program. Together, these programs are intended to strengthen the industry’s ability to invest in scientific discovery while supporting practical research that responds to changing production conditions. Building on More Than a Decade of Collaborative Research Since 2010, Canada’s Swine Cluster program has provided a foundation for coordinated research involving universities, re

Canadian Swine Researchers Face November 13 Deadline for Up to $150,000 in Research Funding

Swine Innovation Porc is seeking research proposals focused on animal health, biosecurity, production efficiency, sustainability and pork quality, with funding available for projects addressing key challenges facing Canada’s pork industry. Canadian swine researchers have until November 13 to submit letters of intent for a new round of funding through the Advancing Swine Research Program, an initiative designed to strengthen the competitiveness, efficiency and long-term sustainability of Canada’s pork sector. Administered by Swine Innovation Porc (SIP), in partnership with the Pork Promotion and Research Agency (PPRA), the program supports industry-focused research that delivers practical benefits to producers, processors and the broader pork value chain. Successful projects may receive funding covering up to 50% of eligible project costs, with a maximum contribution of $50,000 annually over three years, representing a potential investment of $150,000 per project. Research Prioritie

When Pork’s Seasonal Recovery Doesn’t Arrive: What Canada Packers’ Q3 Results Reveal About the Market

Canada Packers’ third-quarter results offer a revealing look at the pressures facing North American pork production. Beyond the company’s $28.1 million loss, the more important story involves weakening pork demand, unusually compressed processing margins, and questions about when the industry can expect more favourable market conditions. For an industry accustomed to seasonal fluctuations, the absence of a typical summer recovery in pork values may be one of the most significant developments emerging from Canada Packers’ latest earnings report. The company reported third-quarter sales of $420.7 million, down 12.7% from the same period in 2025, alongside a net loss of $28.1 million compared with a profit of $25.6 million a year earlier. Adjusted EBITDA declined to $31.5 million from a pro forma $56 million in the comparable period, reflecting the effects of broader market compression. The reported net loss also included a $47.6 million non-cash decline in the fair value of biological

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