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Christophe Pelletier
  • Vancouver BC
  • Canada
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Christophe Pelletier's Page

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Hello,

 

My name is Christophe Pelletier.

 

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

 

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

 

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

 

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon.  I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

 

I am  the author of two books: 

 

For more information, please visit my website at The Food Futurist

 

Other interesting links:

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

Continue

Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…

Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales  sandy.dales@farms.com

 
 
 

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Update on AAFC Staffing Reductions and Canola Research

Agriculture and Agri-Food Canada (AAFC)’s decision to close multiple research stations and reduce staff across the country is alarming. Consultation is urgently needed so research funders understand the impacts of the cuts, explore alternatives where needed, and identify paths forward. AAFC researchers and facilities are world-class, and they have played a crucial role in advancing canola production for Canadian farmers. Alberta Canola, Manitoba Canola Growers and SaskOilseeds expresses our heartfelt gratitude to the AAFC researchers, technicians, and other supporting staff who have contributed to growth and profitability of the canola sector in Canada. Canadian farmers have earned Canada’s place as a leading oilseed supplier, with canola contributing billions to the Canadian economy; these government cuts raise serious questions about the support needed to sustain that success. Canola growers invest millions of dollars per year in research projects, many of which are being led and

Joint Letter on the Closure of Federal Agricultural Research Centres

We are writing to express our deep disappointment with Agriculture and Agri-Food Canada’s recent decision to close three federal research and development centres and four satellite research farms across Canada, including the research and development centre in Lacombe, Alberta. Research and development are critical to advancing industries and economies by addressing current challenges and building resilience for the future and has played a vital role in growing agricultural exports to $100.3 billion in 2024 (AAFC, 2025). In the context of today’s global environment and declining productivity for Canadian agriculture, it is more important than ever to support domestic research capacity to ensure Canada remains a leader in agriculture for years to come. Public investment in agricultural research has historically delivered some of the highest economic returns of any government expenditure. Independent studies consistently demonstrate that agricultural research and development generates st

Alberta Canola Announces Board Leadership After 36th AGM

Alberta Canola Producers Commission held its 36th Annual General Meeting (AGM) on Tuesday, January 27, 2026, during the CrossRoads Crop Conference in Edmonton. Following the AGM, the Board re-elected Andre Harpe of Valhalla Centre, as Chair and elected Christine McKee of Stirling as Vice Chair. Harpe also recognized and thanked outgoing directors Christi Friesen and Paula Law for their dedicated service. Friesen represented growers in Region 1, bringing energy, thoughtful perspective, and a strong commitment to collaboration. Law served growers in Region 7 and was a respected voice on the Board, known for her leadership, vision, and steady focus on the best interests of Alberta’s canola growers. The Board also welcomed Chris Kamphuis of Worsley as the new director for Region 1 and Jason Lenz of Bentley as the new director for Region 7.

Canadian Olympic ties to ag

From athletes to officials, Canada’s ag sector will be represented in Italy

Nutrien Names Chris Reynolds Global Sales Leader

Nutrien has named Chris Reynolds as EVP Global Sales to unite sales teams worldwide improve efficiency and strengthen customer value as part of a planned leadership transition.

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