Ontario Agriculture

The network for agriculture in Ontario, Canada

Christophe Pelletier
  • Vancouver BC
  • Canada
Share on Facebook MySpace
  • Blog Posts (2)
  • Discussions
  • Events
  • Groups
  • Photos
  • Photo Albums
  • Videos
 

Christophe Pelletier's Page

Profile Information

How are you involved in agriculture?
Other

Hello,

 

My name is Christophe Pelletier.

 

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

 

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

 

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

 

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon.  I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

 

I am  the author of two books: 

 

For more information, please visit my website at The Food Futurist

 

Other interesting links:

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

Continue

Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

Continue

Posted on December 23, 2010 at 12:25pm

Comment Wall (1 comment)

You need to be a member of Ontario Agriculture to add comments!

Join Ontario Agriculture

At 1:47pm on January 23, 2011, OntAG Admin said…

Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales  sandy.dales@farms.com

 
 
 

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Ag in the House: April 13 – 17

Canada is attracting billions of dollars in foreign investment, the minister said

Poll shows Canadians support supply management

More than 70 per cent of Canadians voiced some level of support

Sharing Your Story, Growing Our Reach

Alberta Canola has been hard at work championing growers, strengthening agriculture literacy, and building connections across the province. Here’s what we’ve been up to and what’s ahead. STAMPEDE SEASON: SADDLED UP FOR ANOTHER YEAR With the Calgary Stampede fast approaching, July 3 to 12, 2026, our team is gearing up to welcome thousands of visitors to our now two-year-old interactive booth in the AltaLink Hall. This walkthrough exhibit continues to be a favourite among families, food lovers, and international guests, offering a hands-on, friendly space to explore canola’s journey from seed to table. Calgary Stampede remains one of our strongest platforms for meaningful conversation. Visitors are eager to understand how their food is grown, and they’re often surprised and impressed to hear directly from Alberta growers. In an age of swirling misinformation, your stories matter more than ever. By meeting people with empathy and clear, simple facts, we can counter myths while building

New Research Funding for 2025-2026

As the 2026-27 call for research Letters of Intent are well underway, Alberta Canola wraps up signing agreements from the 2025-26 cycle. A total of 16 Full Proposals were accepted for funding by Alberta Canola, totaling over $1.42 million. This level of funding was possible due to the collaborative efforts of SaskOilseeds, Manitoba Canola Growers Association, Western Grains Research Foundation (WGRF), Results Driven Agriculture Research (RDAR), Alberta Innovates, Alberta Grains, and Prairie Oat Growers Association, as the projects’ total costs were $5.83 million. “Targeted research investments today are building a more resilient canola crop for tomorrow.” Canola diseases remain a top priority for canola growers and consequently received the most funding, just under $1 million. The 10 disease projects include clubroot, verticillium, and sclerotinia with an emphasis on genetic and agronomic advancements. Additional high level research priorities including abiotic stresses, weeds, nutri

Hello Canola: Growing Momentum, Growing Connections

As another growing season begins, Alberta Canola is excited to share how the National Canola Marketing Program (NCMP) is continuing to build nationwide consumer trust, one upbeat touchpoint at a time. Now in Year 3, the Hello Canola campaign is stronger than ever, connecting with urban millennial Canadians and shining a bright spotlight on one of Canada’s most important crops. WHY THIS CAMPAIGN MATTERS FOR GROWERS Hello Canola isn’t just a fun, friendly marketing effort, it’s a strategic investment in long-term consumer confidence. By meeting Canadians where they spend their time and speaking in the language and formats they prefer, this campaign helps shift public perception from “I’ve heard of canola” to “I’m proud to choose Canadian canola.” Every positive impression contributes to stronger trust in the crop you grow, strengthens our domestic market, and boosts long term demand. CAMPAIGN PERFORMANCE THAT TURNS HEADS So far, this year’s paid media performance is turning out to be

© 2026   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service