Christophe Pelletier's Page

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How are you involved in agriculture?: Other

Hello,

My name is Christophe Pelletier.

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon. I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

I am the author of two books:

"Future Harvests – The Next Agricultural Revolution", published in August 2010, about the future of food and farming, exploring the possibilities to meet the demand of an increasing world population at the horizon 2050.
We Will Reap What We Sow - Reflections on Human Nature, Leadership and Feeding a Growing Population, published in May 2012, explains how leadership can affect consumer behavior and influence production and supply systems for better or worse. The book raises the important questions that future leaders face to succeed in overcoming the challenges ahead.

For more information, please visit my website at The Food Futurist

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

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Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…: Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales sandy.dales@farms.com

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The 13-Year Lag: Why Today’s Wheat Breeding Success Depends on Yesterday’s Investment

Wheat varieties are performing better than ever, but a “slow drip” of budget cuts means the next generation of innovation is at a critical crossroads. Wheat varieties that deliver high yields, exceptional quality and strong disease packages are available in abundant choice to Manitoba farmers. This choice and performance are thanks to an often-overlooked wheat breeding innovation system. “Wheat is one of my favourite crops to grow; it can withstand whatever the year throws at it,” says Jocelyn Velestuk, chair of the Canadian Wheat Research Coalition (CWRC). “In past decades that hasn’t always been the case.” There’s lots of variables driving the success of wheat in Western Canada, but Velestuk is adamant that the foundation of that success is our wheat breeding programs. “We can’t take that system for granted and right now, it’s at risk,” she says. While the varieties available today are excellent, the process of plant breeding means those successes are built on efforts made over 1

Rotimi Aluko, professor, University of Manitoba

Rotimi Aluko is a professor at the University of Manitoba (UM) in the Department of Food and Human Nutritional Sciences, as well as director of the Richardson Centre for Food Technology and Research. Originally from Nigeria, he completed his undergraduate and master’s degrees in biochemistry there before earning a PhD in food science at the University of Guelph. He moved to Winnipeg in 2001, where he lives with his wife. Their two children are grown; one lives in Winnipeg and the other is in Alberta. Where did you work before UM? I’ve been here for 25 years, but before UM I worked as a research scientist with Agriculture and Agri-Food Canada (AAFC) in Saskatoon. What got you interested in becoming a professor? From my undergraduate days I was fascinated by my professors, how they taught, carried themselves and were respected in society. I worked as a scientist with AAFC after my PhD, but I was always on the lookout for a professorial position. It had been a longtime goal, so when t

Canadian Cattle Association Statement on Revised Regulatory Approach to the Livestock Traceability Regulations

The Canadian Cattle Association (CCA) is pleased by the Canadian Food Inspection Agency’s (CFIA) announcement that new movement reporting requirements for cattle will not be moving forward while changes for other species will proceed. CCA remains committed to our support for livestock traceability as a core pillar of disease preparedness, market access and confidence in Canadian beef. CCA and provincial member organizations are in the final stages of convening a Task Force to work for producers on a risk-based, industry-led approach to disease preparedness and emergency management and will be making an announcement soon, pending finalization of the Task Force members.

Waterton Biosphere Region seeking input on predator losses

The Waterton Biosphere Region is seeking input from livestock producers who have experienced losses to bears, wolves or cougars between 2021 and 2025. Information collected through the survey will be used to help inform discussions around Alberta’s predator compensation program. Producers are asked to provide up to five years of data on livestock inventories, overall death losses and predator-related losses. Personal information will remain confidential and will not be shared externally. The survey is currently open to producers located within the Waterton Biosphere Region and will remain open until the end of June. The survey is available online: Producer Data – Predator Losses Paper copies can also be obtained through local municipal district offices. Understanding the biosphere region The Waterton Biosphere Region is a biosphere region located in southwestern Alberta. According to the organization, biosphere reserves are traditionally organized into three zones, known a

Wild boar eradication efforts continue across Alberta

Province reports nearly 600 animals removed since 2018 Alberta’s Wild Boar Control Program says efforts to eradicate invasive wild boar from the province are continuing to advance, with nearly 600 animals removed since 2018. In an update shared through the Alberta Invasive Species Council (AISC), the province reported that 595 wild boar have been removed through trapping efforts since the program began, including 108 animals in 2025 and nine more so far in 2026. Tracking progress toward eradication Wild boar are considered one of the most destructive invasive species affecting agriculture in North America due to their ability to damage crops, pasture, fencing, water systems and native ecosystems. They can also pose disease risks to livestock and wildlife populations. “The Wild Boar Control Program is taking some big steps towards eradicating wild boar in Alberta with the support of all our amazing partners,” wrote Hannah McKenzie, Wild Boar Specialist with the Alberta government,

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