Christophe Pelletier's Page

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How are you involved in agriculture?: Other

Hello,

My name is Christophe Pelletier.

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon. I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

I am the author of two books:

"Future Harvests – The Next Agricultural Revolution", published in August 2010, about the future of food and farming, exploring the possibilities to meet the demand of an increasing world population at the horizon 2050.
We Will Reap What We Sow - Reflections on Human Nature, Leadership and Feeding a Growing Population, published in May 2012, explains how leadership can affect consumer behavior and influence production and supply systems for better or worse. The book raises the important questions that future leaders face to succeed in overcoming the challenges ahead.

For more information, please visit my website at The Food Futurist

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

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Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…: Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales sandy.dales@farms.com

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Investing in Alberta’s future vets

A new program funded by the Sustainable Canadian Agricultural Partnership will encourage veterinary students to work and stay in rural Alberta. The two-year, $250,000 Veterinary Student Recruitment and Retention Pilot Grant Program is aimed at enticing rural practices to hire summer veterinary students and encouraging students to continue their careers in those communities. The program focuses on practices that provide livestock veterinary services and have a current or anticipated veterinarian vacancy. Albertans need vets they can rely on in all corners of the province. The demand is especially high in rural communities, where veterinary access is essential to livestock producers’ livelihoods. Rural vet clinics can apply now for the pilot grant program. Eligible clinics will receive up to $10,000 as a wage incentive, for one veterinary student who works at the clinic between May 1 and August 31. Applications for 2027 will open next year.

Province Celebrates International Year of the Woman Farmer

The Government of Saskatchewan celebrates International Year of the Woman farmer and the women whose leadership, innovation and hard work continue to strengthen the province's agriculture sector. "Women have helped shape every part of our agriculture sector, strengthening both our economy and our communities," Agriculture Minister David Marit said. "From farming and ranching operations to research labs and processing facilities, their leadership across the value chain is driving the innovation that continues to keep Saskatchewan at the forefront of Canadian agriculture." Saskatchewan is home to more than 34,000 farms, most of them family owned, many of them operated by husband-and-wife partnerships, and a growing number run by women. The province has an active network of female agriculture professionals who strive to connect and encourage women in the industry and serve on various industry association boards and committees. One such network is Saskatchewan Women in Ag. "Saskatche

Youth Recognized for Creating Sustainable Solutions Through AgriFood Challenge

4-H youth across Canada are proving they have what it takes to tackle some of the biggest issues facing our planet. Through the AgriFood Challenge, a national initiative delivered by 4-H Canada in partnership with Syngenta Canada, 4-H members developed actionable solutions to support sustainable agriculture and food security in each of their communities. From building bee hotels to growing and donating fresh produce to food banks and community organizations, 4-H members turned ideas into action. Youth also taught others how to grow, cook, preserve, and waste less food. Through creative soil health experiments, food rescue advocacy, and community education, these projects show how young people are connecting agriculture, sustainability, and community care in practical, meaningful ways. “This is a testament to the skills and talents of 4-H'ers. When given the chance to be innovative, they can solve difficult problems” said Christina Franc, CEO of 4-H Canada. “The projects submitted t

More ag superstitions for Friday the 13th

Beef and dairy producers appear to be surrounded by weather forecasters

Map: February Precipitation Reduces Prairie Dryness, Drought

February brought notable dryness and drought relief across the Prairies, although localized areas continue to suffer. The latest monthly update of the Canadian Drought Monitor shows 47% of Prairie agricultural lands were being impacted by abnormal dryness or some form of drought as of the end of last month. That is down from 62% in both January and December, and 71% in November. Most of the Prairie Region experienced above-normal precipitation during February, with large portions of the region receiving 115% to more than 200% of normal. In contrast, southern Alberta and parts of southwestern Saskatchewan remained comparatively dry, with precipitation totals below 85% of normal and localized pockets receiving less than 60%. Snow cover was initially reduced during early February due to warm, dry conditions, but late-month winter storms increased snowfall across much of the region, bringing totals back to near or above normal in many areas. Although winter precipitation through the

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