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Christophe Pelletier
  • Vancouver BC
  • Canada
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Christophe Pelletier's Page

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Hello,

 

My name is Christophe Pelletier.

 

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

 

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

 

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

 

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon.  I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

 

I am  the author of two books: 

 

For more information, please visit my website at The Food Futurist

 

Other interesting links:

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

Continue

Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

Continue

Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…

Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales  sandy.dales@farms.com

 
 
 

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Pilot project supports Ontario and Quebec ag

The project will improve access for livestock processing for some producers

Federal, Provincial and Territorial Ministers of Agriculture advance a shared vision for the Next Policy Framework

Federal, provincial and territorial (FPT) Ministers of Agriculture concluded their annual conference today in Halifax, Nova Scotia. Their shared commitment to building a competitive, innovative and resilient agriculture and agri-food sector was reaffirmed, while also recognizing the importance of taking a collaborative approach in supporting all producers and processors from coast-to-coast-to-coast. 

Ontario Farmers Harvest One of Canada’s Top Carrot Crops

Ontario's 2026 carrot harvest is underway, reinforcing the province as Canada's leading producer with a steady year-round supply despite recent summer heat challenges.

Shane Hedderson, MBA, Appointed Cleanfarms Executive Director Effective July 1, 2026

Cleanfarms has named Shane Hedderson, MBA, as its new Executive Director, effective July 1, 2026, following a national search for the organization’s next leader. A long-standing member of Cleanfarms’ senior management team, Mr. Hedderson brings deep experience in agricultural stewardship, circular economy initiatives and industry partnership development to the role. He succeeds Barry Friesen, who retired in April 2026. “Shane is a dynamic leader who brings a rare combination of strategic insight, operational expertise and strong industry relationships to this important national role,” said Boyd Bergstrom, Chair of the Cleanfarms Board of Directors. “The board has had the opportunity to work with Shane over many years, and we have every confidence in his ability to guide Cleanfarms through the opportunities and challenges ahead.” “It is an honour to take on this role and to continue building on the accomplishments of the past 15 years alongside our talented team,” said Shane Hedderson

Drone company, German-based company among Innovation Award winners

Organizers of Ag in Motion held the Innovation in Agriculture Reception on Monday night. A total of four gold award winners and 10 silver award winners were honoured. “Ag in Motion is built around sharing ideas and bringing the industry together to see what’s possible,” says show director Rob O’Connor in a news release. “The Innovations Program gives farmers an early look at new solutions and technologies, made possible through strong collaboration with our industry partners.” LandView Drones, based in Camrose, Alberta, was one of the gold winners for its SwathView Technology. "This was the game-changing year here in Canada because the stars really aligned," said Markus Weber, the President and CEO of LandView Drones, referring to new federal regulations, combined with very wet fields in parts of eastern Saskatchewan and western Manitoba, have led more farmers to use drones to apply fungicides. "Everybody wanted to get started with drones this year, Weber said. "The only problem i

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