Christophe Pelletier's Page

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How are you involved in agriculture?: Other

Hello,

My name is Christophe Pelletier.

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon. I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

I am the author of two books:

"Future Harvests – The Next Agricultural Revolution", published in August 2010, about the future of food and farming, exploring the possibilities to meet the demand of an increasing world population at the horizon 2050.
We Will Reap What We Sow - Reflections on Human Nature, Leadership and Feeding a Growing Population, published in May 2012, explains how leadership can affect consumer behavior and influence production and supply systems for better or worse. The book raises the important questions that future leaders face to succeed in overcoming the challenges ahead.

For more information, please visit my website at The Food Futurist

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

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Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…: Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales sandy.dales@farms.com

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Agriculture Headlines from Farms.com Canada East News - click on title for full story

‘It’s another blow’: Farmers deal with surging fertilizer prices ahead of seeding

Fertilizer is an essential part of Kevin Peters’ farm in southwestern Manitoba. But since Israel and the U.S. attacked Iran, the average price of urea fertilizer, which is widely used around the world, has skyrocketed, surging around 30 per cent over the last week. Peters says the interruption in supply didn’t come as a huge surprise to him. “We deal with geopolitical issues all the time with markets, be it pork, be it grain, and now fertilizer,” he said. “There’s always some disruption seeming to happen somewhere in the world that is changing our daily prices.” Peters says he pre-purchased his fertilizer for this farming season back in the fall but is concerned about prices later this year when he has to buy fertilizer again. “We’ll see what the market looks like in eight months,” he said. Like Peters, Andrew James also pre-bought his fertilizer in the fall for his farm in Anola, Man., and he says he is happy he did. “My fertilizer bill for that (at the time) was around $350,00

From a Piece of Wire to Contaminated Feed: Preventing Foreign Material Hazards in Beef Cattle Operations

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Crude Oil and Natural Gas Outlook - What Farmers Need to Know in 2026–2027

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Principal field crop areas, 2026

Canadian farmers expect to plant more canola, barley, soybeans and corn for grain in 2026, while they anticipate area seeded to wheat, oats, lentils and dry peas to decrease compared with the previous year. Wheat At the national level, farmers anticipate planting 26.7 million acres of wheat in 2026, down 1.1% from the previous year. If this anticipation is realized, national wheat area would remain well above the five-year average, despite a decrease from 2025, which would likely be attributable to continued strong global demand. Producers expect spring wheat area to edge down 0.1% to 18.8 million acres in 2026. They anticipate durum wheat area to decrease 2.4% to 6.4 million acres, while they expect winter wheat area to fall 6.7% to 1.6 million acres. Farmers in Saskatchewan anticipate planting 13.9 million acres of wheat in 2026, down 1.0% from the previous year. Producers expect spring wheat area to fall 0.6% to 8.7 million acres, while they anticipate durum wheat area to remain

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