Christophe Pelletier's Page

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How are you involved in agriculture?: Other

Hello,

My name is Christophe Pelletier.

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon. I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

I am the author of two books:

"Future Harvests – The Next Agricultural Revolution", published in August 2010, about the future of food and farming, exploring the possibilities to meet the demand of an increasing world population at the horizon 2050.
We Will Reap What We Sow - Reflections on Human Nature, Leadership and Feeding a Growing Population, published in May 2012, explains how leadership can affect consumer behavior and influence production and supply systems for better or worse. The book raises the important questions that future leaders face to succeed in overcoming the challenges ahead.

For more information, please visit my website at The Food Futurist

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

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Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…: Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales sandy.dales@farms.com

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Food-culture extremes reverberate back to farm

The absurdity of our civilization’s extreme relationship with food hit me like a runaway snowboard the other night while watching the Ozempic Olympics in between commercials advertising pizza and french fries. The relentless marketing, alternately promoting weight-loss support and foods that lean towards making us fat, isn’t aimed at the elite winter athletes strutting their stuff on the world stage in Italy. It’s a safe bet they didn’t achieve the peak of human fitness on a diet of pizza and french fries. It’s equally doubtful they require injections of the GLP-1 class of drugs to help manage their weight. These athletes deserve our admiration and respect, but to be fair to the rest of us, most working stiffs don’t have the time, drive or resources to devote full-time to the pursuit of extreme fitness. No, those commercials are aimed at the couch potatoes back home, subjecting us to both temptation and a shortcut to redemption as we bear witness to these feats of human endurance.

Nutrien sees potash demand growing again this year after record harvest

Nutrien Ltd. is expecting strong fundamentals for agricultural commodities to help its business this year. Mark Thompson, Nutrien’s chief financial officer, said demand for potash is expected to grow in 2026 for the fourth consecutive year. “We’ve seen good engagement across all major markets, with most benchmark prices approximately 20 per cent higher compared to 12 months ago. We anticipate relatively tight fundamentals through 2026, as trend line demand growth is testing existing global operating and supply chain capabilities,” he said on the company’s fourth-quarter earnings call on Thursday. Nutrien said it expects potash sales volumes to come in between 14.1 million tonnes and 14.8 million tonnes this year. Meanwhile, Thompson said nitrogen markets are seeing issues with tight supply while demand is poised to grow amid rising usage in Asian and Latin American markets. The company expects nitrogen sales volumes to come in between 9.2 and 9.7 million tonnes in 2026. Th

Top 6 Calf Management Resources for Beef Producers this Calving Season

As the calving season approaches, beef cattle producers are preparing to give newborn calves the best possible start to life. From managing difficult births to ensuring adequate colostrum intake, early intervention and proven management practices can make a big difference in calf health, survival and long-term productivity. Here are six of the most valuable BCRC calf management resources to use this calving season: #1: Be Prepared To Assist with a Difficult Calving Calving is one of the most critical times in any operation. Problems during birth can affect both calf survival and future cow fertility. Difficult births (dystocia) may occur when a calf: Presents backwards Has a leg turned back Is too large to pass easily The BCRC’s calving intervention video outlines step-by-step guidance, including: When and how to assist during calving Proper hygiene practices How to assess calf positioning and viability How to use calving chains correctly Use the BCRC’s calving decision tree for g

Bayer Launches New Product to Help Farmers Profit from the Low-Carbon Fuel Economy

Bayer’s newgold® seed gives farmers an opportunity to grow low-carbon crops and tap into the expanding biofuel economy without disrupting their current operations.

Avoid De-Registered Varieties to Safeguard International Canola Trade

Farmers are urged to grow only registered canola varieties, avoid no-grow lists, and protect export quality to maintain strong global markets and reduce production risks.

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