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Christophe Pelletier
  • Vancouver BC
  • Canada
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Christophe Pelletier's Page

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Hello,

 

My name is Christophe Pelletier.

 

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

 

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

 

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

 

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon.  I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

 

I am  the author of two books: 

 

For more information, please visit my website at The Food Futurist

 

Other interesting links:

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

Continue

Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

Continue

Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…

Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales  sandy.dales@farms.com

 
 
 

Agriculture Headlines from Farms.com Canada East News - click on title for full story

St. Lawrence Seaway Workers Ratify New Four-Year Agreement

Unionized workers at the St. Lawrence Seaway have ratified a new four-year collective agreement, providing labour stability along a critical Canadian grain and commodity export corridor. The St. Lawrence Seaway Management Corporation said in a release Wednesday the agreement covers employees represented by five Unifor locals. The previous collective agreement expired on March 31, 2026. “A four-year agreement provides greater stability and predictability for our customers, our employees and the industries that depend on the Seaway,” said SLSMC president and CEO Jim Athanasiou. The agreement is particularly significant for the grain sector following the disruption caused by an eight-day Unifor strike in October 2023. About 360 workers walked off the job Oct. 22, shutting down most Seaway lock operations and halting vessel traffic between the Great Lakes and St. Lawrence River during the busy fall grain shipping season. The shutdown quickly backed up grain movement, especially in

Saskatchewan Yield Estimates Mixed Versus StatsCan as Harvest Reaches 41%

Saskatchewan’s 2026 yield estimates are mixed compared with Statistics Canada’s September projections, with some crops coming in noticeably higher and others below. Thursday’s Saskatchewan crop report put this year’s average durum yield in the province at 46 bu/acre, comfortably above StatsCan’s projection of 40.9, while soybeans were pegged at 33 bu compared with 27.4 for StatsCan. Saskatchewan also has flax at 26 bu/acre versus StatsCan’s 22.4, while lentils are estimated by the province at 1,469 lbs/acre, above StatsCan’s 1,361 lbs, and mustard at 1,024 pounds versus the federal agency’s 1,001. However, the provincial estimate for canola is lower at 39 bu/acre compared to StatsCan’s 41.9, while barley is estimated at 73 bu, below 75.8 for StatsCan. Dry peas are also slightly lower at 38 bu versus 39 for StatsCan. The province has the average Hard Red Spring wheat yield at 52 bu/acre, and other spring wheat at 56 bu, compared to StatsCan’s spring wheat yield of 52.1 bu. Oats ar

AAFC moving forward with research farm closures

Minister MacDonald responded to a committee report on the issue

Mondelez Invests in Canadian Farms to Support Growth

Mondelez Canada Inc. has invested in Area One Farms Fund V to provide family farms with growth capital, strengthening supply chains and supporting regenerative agriculture.

FCC Report Highlights Challenges for Food Manufacturers

Canadian food and beverage manufacturers achieved an $88.1-billion sales total in mid-2026, though price inflation masked flat production volumes amid growing trade uncertainties.

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