Christophe Pelletier's Page

Profile Information

How are you involved in agriculture?: Other

Hello,

My name is Christophe Pelletier.

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon. I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

I am the author of two books:

"Future Harvests – The Next Agricultural Revolution", published in August 2010, about the future of food and farming, exploring the possibilities to meet the demand of an increasing world population at the horizon 2050.
We Will Reap What We Sow - Reflections on Human Nature, Leadership and Feeding a Growing Population, published in May 2012, explains how leadership can affect consumer behavior and influence production and supply systems for better or worse. The book raises the important questions that future leaders face to succeed in overcoming the challenges ahead.

For more information, please visit my website at The Food Futurist

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

Continue

Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

Continue

Posted on December 23, 2010 at 12:25pm

Comment Wall (1 comment)

You need to be a member of Ontario Agriculture to add comments!

Join Ontario Agriculture

At 1:47pm on January 23, 2011, OntAG Admin said…: Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales sandy.dales@farms.com

No comments yet!

Welcome to
Ontario Agriculture

Sign Up
or Sign In

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Depopulation could destabilize food systems

It’s difficult to argue that climate change isn’t the most pressing threat to our agri-food sector. Farmers, processors, distributors, retailers and transporters have all been forced to adapt in real time to extreme weather events, shifting growing seasons and volatile conditions. From droughts to floods to wildfires, climate change has tested the resilience of every link in the food supply chain. Yet, for all the challenges the sector has faced – and will continue to face – due to climate pressures, it has managed to cope reasonably well. Investments in technology, new crop varieties, smarter logistics and infrastructure upgrades have helped absorb many of the shocks. But there is another looming threat – quieter, slower, and far more difficult to reverse – that few in the industry appear prepared for: depopulation. At its core, the food industry is built on one assumption: that there will always be more mouths to feed. Growth in population has long been a proxy for market growth.

Labour shortages create dragnet for agri-food

Canadian agriculture and agri-food consistently punch above their weight. Agriculture and agri-food contribute $111 billion per year – more than $30 million per day – to the Canadian economy, or over six per cent of our GDP. However, there are still more than 16,000 job vacancies on Canadian farms, and this labour crisis is resulting in avoidable financial strain. With that considered, you would think that smoothing out the regulatory red tape – especially on access to labour for farmers – should be highest priority for federal and provincial governments when the shortage is both critical and chronic, proven with many years of data and evidence. When COVID-19 challenged supply chains, action was taken to secure our food supply, but this level of urgency and priority for the sector appears to have come to an end. Producers and workers need new solutions Agriculture is theoretically prioritized in the immigration regulations, but it continues to be squeezed by on all sides. Agriculture

More…

Badges | Report an Issue | Terms of Service