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Christophe Pelletier
  • Vancouver BC
  • Canada
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Christophe Pelletier's Page

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Hello,

 

My name is Christophe Pelletier.

 

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

 

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

 

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

 

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon.  I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

 

I am  the author of two books: 

 

For more information, please visit my website at The Food Futurist

 

Other interesting links:

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

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Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

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Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…

Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales  sandy.dales@farms.com

 
 
 

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Farmland Demand Strong in Alberta, Not so for the Rest of Canada

Canadian farmland values continued to climb in the first half of 2026, but growth slowed as producers faced tighter margins, higher costs, and ongoing trade uncertainty.

Canadian Ethanol Industry Pushes Ottawa to Act as U.S. Imports Gain Market Share

Canada's ethanol sector is pressing Ottawa to move quickly on long-promised Clean Fuel Regulations reforms. Industry leaders warn that without a stronger incentive for domestic production.

Nortera Green Giant Deal Called Off

Canada’s Competition Bureau has welcomed the decision by Nortera and B&G Foods Canada to abandon a proposed acquisition involving major vegetable brands. The Bureau said the deal could have reduced competition, leading to higher prices and fewer choices for consumers.

Ontario Meat Awards Crown Top Processors

Ontario’s top meat processors were honoured at the 2026 Ontario’s Finest Meat Competition, recognizing outstanding quality, innovation and craftsmanship.

What Would Make Seed Potato Testing Work Better for Alberta Growers?

An accredited Alberta laboratory is asking growers and industry partners to help shape a seed potato testing process that is practical, accessible, and sustainable for the long term. When 20/20 Seed Labs developed its Canadian Food Inspection Agency (CFIA)-approved seed potato testing capacity in Nisku, the opportunity seemed straightforward: Alberta growers would have access to an accredited laboratory closer to home. Before this service was established, Alberta potato growers often had to ship samples out of province — in some cases as far away as Prince Edward Island — for testing. Establishing testing capacity in Alberta made sense for growers, the industry, and the broader goal of building local agricultural services. But proximity is only one factor in a grower’s decision about testing, says Sarah Foster, President and Senior Seed Analyst at 20/20. “A grower managing multiple varieties and seed lots must consider the cost of each test, how samples are collected and shipped, h

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