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Christophe Pelletier
  • Vancouver BC
  • Canada
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Christophe Pelletier's Page

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Hello,

 

My name is Christophe Pelletier.

 

I am the owner of The Happy Future Group Consulting Ltd, a consulting firm based in Vancouver. The food and agriculture division of this company is called The Food Futurist.

 

The firm's mission is "To help the clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond".

 

The Food Futurist offers seminars and strategic consulting in the areas of market-driven food value chains, policy making and business organization.

 

I have a broad extensive international business experience, and a MSc. from the Institut National Agronomique Paris-Grignon.  I have been active in beef, dairy, animal feed and nutrition, pork, poultry and aquaculture. I have filled positions in scientific and technical support, planning, logistics, quality control, sales & marketing, plant management and senior executive level. I have lived in three countries, conducted business on four continents, and speak five languages.

 

I am  the author of two books: 

 

For more information, please visit my website at The Food Futurist

 

Other interesting links:

Christophe Pelletier's Blog

Rise of the Asian middle class and the competition for animal protein

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities.…

Continue

Posted on March 13, 2012 at 8:35am

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and…

Continue

Posted on December 23, 2010 at 12:25pm

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At 1:47pm on January 23, 2011, OntAG Admin said…

Sorry for any SPAM message! The sender has been removed. In order for ease of use of the site we let people post before they are approved. Hopefully we won't have to be stricter on our Ontario Ag Community website. Take Care, Sandy Dales  sandy.dales@farms.com

 
 
 

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Canadian Oilseed Processors Association welcomes Steve Pratte as director of policy

The Canadian Oilseed Processors Association (COPA) is pleased to announce that Steve Pratte will join the organization as director of policy, effective September 2, 2026. “We are pleased to welcome Steve to COPA,” says Mark Walker, executive director of the Canadian Oilseed Processors Association. “Steve brings expertise in transportation policy and regulatory affairs, as well as significant experience in the Canadian grains sector. His work will strengthen COPA’s policy capacity and help advance the priorities of Canada’s oilseed processing industry.” Pratte brings almost 20 years of experience in transportation and biofuels policy across both the public and private sectors. He has held positions with a Class 1 railway, a national grain industry association, as well as the government of Manitoba. Pratte was also the 50th president of the Canadian Transportation Research Forum, serving in that role from 2021 to 2023. Most recently, he has worked as a consultant focusing on transporta

CWRC and CBRC join forces to transform wheat and barley breeding

The Canadian Wheat Research Coalition (CWRC) Canadian Barley Research Coalition (CBRC) have entered a formal, strategic partnership to transform the Canadian wheat and barley breeding system. “Our two organizations have a history of working together on behalf of western Canadian farmers, so this formal partnership was a natural fit,” says CWRC chair Jocelyn Velestuk, who farms near Broadview, SK. “Many farmers grow both wheat and barley, and the breeding systems for both crops face similar challenges that we can now address collaboratively.” This new agreement represents the CBRC’s official entrance into ongoing discussions between the CWRC and Agriculture and Agri-Food Canada (AAFC) that originated from the CWRC’s review of, and subsequent report on, the Canadian wheat breeding innovation system. The review was designed to identify and address potential risks and opportunities in the Canadian system, ensuring it continues to generate elite varieties for farmers across the country.

USDA Forecasts Beef and Wheat Lead Farm-Level Increases

Strong gains in cattle, beef, wheat, and vegetable prices are shaping the USDA Economic outlook, while recovering egg production and lower milk prices are helping ease pressure in some food sectors.

Meet the Mentors – Bringing Real-World Beef Industry Experience to Research

Research is most valuable when it addresses real-world challenges and can be translated into practical solutions. For researchers focused on beef-related topics, understanding the realities of the Canadian beef industry can help ensure their work is relevant to the people who will ultimately use it. The Beef Cattle Research Council (BCRC) Beef Researcher Mentorship Program helps build those connections by pairing early-career researchers with innovative cattle producers and industry professionals. Through conversations, farm tours and industry events, mentors share their knowledge, experience and networks, providing valuable insight about the realities and priorities of Canada’s beef industry. Together, the 2025-26 Beef Researcher Mentorship Program mentors bring a diverse range of experiences from across Canada’s beef industry, from cattle production and veterinary medicine to research, marketing, animal health and industry leadership. By sharing their on-the-ground perspectives, th

CN and CPKC report record grain movement in August

CPKC moved slightly more grain than CN last month

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