Ontario Agriculture

The network for agriculture in Ontario, Canada

"You can make a difference" ~ Pork Industry Commercial

Background and rationale behind the “You can make a difference” Pork industry commercial.

By way of introduction my name is Martin Misener and I am an Ontario Swine Veterinarian. I deal with a very diverse swine production client base that is composed of family farms large and small. Prior to becoming a veterinarian I worked in the swine industry and came from a family owned pig farm.

The current industry crisis is the most severe in recent memory. It is worse than the catastrophe if the late 1970’s when we battled with 24% interest rates. I completely empathize with struggling pork producers and have lived through my parents’ farm bankruptcy. (A casualty of the late 1970’s).

There has been a deafening silence on the promotional front during these hard times and this commercial was produced to help break that silence.

All Canadians are affected by the difficult economic pressures we face and I do believe that individuals can make a difference.

The point of the commercial is to appeal to families to help one another. I believe that the Canadian pork industry family can reach out to the Canadian consumer family. Each segment of our industry can join in the campaign. Donations to food banks, sponsorship of soup kitchens, aggressive retail sales campaigns as well as accelerated advertising will provide a positive message and provide businesses with opportunities.

Please get on board the “You can make a difference” campaign.

Sincerely
Dr. Martin Misener, DVM

Rating:
  • Currently 5/5 stars.

Views: 261

Comment

You need to be a member of Ontario Agriculture to add comments!

Join Ontario Agriculture

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Ontario Asparagus Spearheads Spring Season

Spring has sprung, and so has Ontario's fresh local asparagus. Ontario asparagus farmers are working hard harvesting this year's crop for Ontarians to enjoy at their dinner tables.

Is It Time to Switch to Earlier Maturing Soybean Varieties?

The spring of 2019 has been unprecedented with excess rainfall and cool temperatures. This has significantly delayed soybean planting. When does it become necessary to switch to earlier maturing soybean varieties? There has been a trend in modern soybean production to plant early and to use long season varieties to achieve higher yields. This strategy has proven effective when soil conditions allow for early planting, but it’s also changed perceptions of what a “normal” planting date is for soybeans. When soybeans first gained popularity in Ontario over 50 years ago it was considered normal to wait until the May 24th weekend before seeding. This idea stemmed from the fact that soybeans cannot tolerate a killing frost once emerged. Soybeans are also a subtropical species and thrive under warm conditions. It was considered ideal to see soybeans twice in one week. First as seed in the planter, then as emerged seedlings within 7 days of planting. This will only happen under warm soil condi

Simcoe Agribusiness Breakfast Meeting Minutes – May 22, 2019

It was a small group in attendance at the Simcoe breakfast meeting this week. Some may have been busy with field work, but overall things are still moving slowly across the region and may not be moving at all on heavy soils that remain wet. Those in attendance reported that producers are optimistic planting will begin in a big way this coming weekend, or maybe into next week. While we are looking for more heat to move the winter wheat along and dry out fields for planting corn and soybeans, it is a good thing we do not see very high heat in the short-term forecast, which can bake the soil surface and trap moisture below on heavy ground.

Ontario Field Crop Report – Week of May 23rd, 2019

Weather patterns have been variable, leading to regional differences in progress on planting and crop growth. Soils continue to remain unfit for field operations in large parts of the province, especially in much of the southwest and parts of eastern Ontario (figure 1). A few pockets have had windows of opportunity to catch up on cultivation, fertilizer spreading, and planting.

Airblast Spraying in Poor Conditions

For many airblast operators, the spring of 2019 has been very difficult. The frequency and duration of rain events has left limited opportunity for orchard sprays. Even then, the periods between rains are transitions between warm and moist conditions and cold fronts, which makes wind gusty and changeable. These same periods leave wet alleys prone to rutting and compaction, and conditions that favour spraying may also favour pollinator activity.

© 2019   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service