Agriculture Advocacy Webinar With Andrew Campbell.

Get in on the tough conversations

With Andrew Campbell, Fresh Air Media

We've all been there. We see a chance to set the record straight on agriculture – but it's not always easy.

Join us for a webinar that will help you feel more confident and prepared to be a stronger voice for the industry. Over these 60 minutes, Andrew Campbell will talk about the importance of using social media to foster a positive perception of the industry – and show some real-life success stories. He'll also talk about how to deal with some of the not-so-positive dialogue out there. It's not always easy, but it's important – and everyone can do it.

Wednesday, Sept. 24
11:30 MDT (1:30 Ontario time EDT)

The webinar will be available here.

You'll learn about:

• The role social media can play in advocacy
• How to use social media to find success
• The role of positive attitudes and emotions in connecting with consumers
• Anticipating and addressing tough issues or tough crowds
• Other opportunities for positive advocacy

Andrew Campbell isn't afraid to face the toughest issues – or audiences – facing today's ag industry. Andrew is the owner of Fresh Air Media, a company dedicated to helping producers and consumers make better decisions through education and information. Andrew left the farm to pursue a career in journalism, but quickly learned that nothing beats the country. Now, he’s returned to the family dairy and crop operation as a partner, and loves nothing more than to see others in the industry become passionate about their role in feeding the world and how new technology and communication tools can help achieve success.

*If you can't join in live, a recorded version will be posted to our website on or before October 15. No registration required!