Ontario Agriculture

The network for agriculture in Ontario, Canada

This is a copy of an email I recently sent to CKNX radio AM920.ca

I really had to search your am920.ca web site to find out what happened to the 8:30 farm news. You'd think a significant change in a market which really doesn't want any change would garner a banner on your website or at least a highlighted box at the beginning of the farm news/ag biz section. While we are on the subject "farm news" is not a dirty word like SWINE flu (sorry H1N1 flu). Most of us working in the industry actually call farmers by the name they call themselves. That was why the "farmers feed cities" campaign was so successful. People LIKE farmers they aren't so crazy about "agricultural business" which tends to make them think of a "factory Farm" and sweat shop eggs.
Most of your farm listeners are not that tech savvy ( or why would they be listening to the farm news rather than searching it out on the web) Veteran Midwestern Ontario newsman Kevin Bernard would quip when Morning man Dusty Hill was reading the obituaries, known on air as in memoriam "well there go some more of my listeners"
I would think promos running at 8:30 would be a start. Print and television would be even better. Oh i forgot its only farm news and not something important like minor midget triple a broomball.
Your station certainly deserves Kudos for finally putting farm news on the 5 o’clock package. I understand from Senior Farm news director Ray Baynton that the 6:00 markets will remain the same time and that there will actually be more farm programming in the 8-8:30 news package format.
I’ll put the information on my blog which can be found at Ontag.farms.com or Ontarioagriculturematters.blogspot.com because I'm not the only one who tunes in at 8:30 and rarely any other time since you went away from being a country radio station. But don’t worry the under thirty's that you supposedly have made all these changes to attract will always still tune in to the bus cancellations in winter. (I still think the A channel listens to your stations bus cancellations before they broadcast theirs) Maybe you can give them some reason to stay tuned in then. I guess we are supposed to grovel at your feet in a frenzy of self abasement that your station still does farm news.


here 's the story I will run in my blog

Changes in CKNX am920 farm news programing as listed in a AGBIZ news story on am920.ca



“We're adding another farm newscast to the AM 920 programming schedule, Monday through Friday. The new farm newscast will be part of the 5 o'clock magazine - which runs from 5 'till 5:30 weekdays. We're also making some other changes of interest to our farm news listeners. The 8:30 farm news will be part of the new 8 o'clock magazine beginning Monday morning. So rather than running at 8:30 the farm news will be running around 8:15 weekday mornings. And our Midday Magazine program will change from one hour to a half-hour program. Virtually all of the agricultural content will remain in that new package. The farm news will move to around 12:15-12:20 from it's current 12:40 time-slot. Again - those changes coming up on Monday, September 14th. “

I can almost hear Ray Baynton reading this in that oh so cheery voice of the morning person who has been up since 5 a.m. Until I did farm radio I didn't realize 5 o'clock came twice a day. One wonders how few breaths the announcers will be able to have if you to take a 60 minute format cut it into a half hour and have "virtually all" of the information. Perhaps "Rolling Stone" magazines motto of "all the news that fits" should be the new radio slogan instead of "we aren't you grandparents radio station anymore"

Another suggestion would be to postpone controversial changes around the middle of the month. This is deadline time for "the Rural Voice" magazine and it is just way too easy a target for an overworked op-ed farm writer. Besides It will give me another month to write about "Genuity roundup ready to yeild" which will be better timing in the November issue when we will have actual field data yeilds of this latest and greatest crop technology so it won't sound so much like an infomercial.

Oh well as Red Green would say "Keep your stick on the ice, we are all in this together"

John beardsley
crop specialist,
columnist with the rural voice magazine
community director and secretary of Ontario Agri-Food education (OAFE)
Member outreach committee Habitat for Humanity, Huron County
519-357-2458(h)
519-955-4640(c)
check out my Blog www.ontarioagriculturematters.blogspot.com and Ontag.farms.com

Views: 824

Reply to This

Replies to This Discussion

Oh yeah, the news did change time slots. A great change for my listening schedule. Now I can catch the business news and the farm news within 15 minutes of each other at both 8:10am and 5:10pm. (before I had to listen at two different times or not at all). Yeah - I am in the business of farming, which includes catching all the market closing prices from gold and oil to corn and wheat.
i didn't say the changes were bad but its just when we cancel church we always put a sign on the door just in case the phone chain missed anyone...or they don't listen to CKNX.

Wayne Black said:
Oh yeah, the news did change time slots. A great change for my listening schedule. Now I can catch the business news and the farm news within 15 minutes of each other at both 8:10am and 5:10pm. (before I had to listen at two different times or not at all). Yeah - I am in the business of farming, which includes catching all the market closing prices from gold and oil to corn and wheat.
Nice analogy - "church".
I guess I got an email from a CKNX employee early last week plus I heard it on the radio sometime on Friday. Yeah - I understand what you are suggesting. Thanks for the laugh John.

John Beardsley said:
i didn't say the changes were bad but its just when we cancel church we always put a sign on the door just in case the phone chain missed anyone...or they don't listen to CKNX.

Reply to Discussion

RSS

Agriculture Headlines from Farms.com Canada East News - click on title for full story

New University of Manitoba research chair to advance beef production sustainability

Thanks to a $1.5 million grant from the Beef Cattle Research Council (BCRC), the University of Manitoba (UM), along with its partners at Manitoba Beef Producers, Manitoba Agriculture, and Manitoba Beef and Forage Initiatives is proud to announce the establishment of the BCRC Chair in Beef Cattle Economic Sustainability. “It’s important for our industry to understand beneficial management practices that boost productivity, profitability, and environmental sustainability – including those related to greenhouse gas emissions, land and water use, and biodiversity,” said Craig Lehr, the Beef Cattle Research Council chair and Alberta beef producer. “This new Chair will focus on viable solutions for Canadian beef cattle producers with innovations that improve economic sustainability while reducing environmental footprint.” The beef industry faces mounting challenges, including volatile input costs, climate-related risks, and limited access to equitable risk management tools. These pressure

University of Manitoba honours agricultural leaders with 2025 Certificate of Merit

The University of Manitoba’s Faculty of Agricultural and Food Sciences celebrated the 45th anniversary of its Certificate of Merit by recognizing three outstanding alumni for their exceptional contributions to Manitoba’s agricultural sector and rural communities. Since its inception in 1981, the Certificate of Merit has honoured over 95 individuals who have demonstrated exemplary leadership in agriculture, agri-food, and community service. This year’s recipients — Cathey Day, Fred Greig, and Kim McConnell — were celebrated at a special ceremony on June 19 for their lasting impact on the province’s farm and food landscape. “We are proud to honour these three remarkable leaders in this milestone year,” said Martin Scanlon, Dean, Faculty of Agricultural and Food Sciences. “We know that our alumni have deep and lasting impacts – not only within their professions, but also in their communities. These honourees are a true inspiration for young people who are considering studies and career

Saskatchewan government announces support measures for producers amid dry conditions

The federal government, alongside the Saskatchewan government has announced new measures by the Saskatchewan Crop Insurance Corporation (SCIC) to support producers facing this year’s challenging dry conditions. SCIC will implement the double low yield appraisal process, encouraging acres of low-yielding eligible crops to be diverted for grazing, baling, or silage to make additional feed available. Under this initiative, severely damaged crops with appraised yields below an established threshold will have their yield reduced to zero for crop insurance claims. SCIC is doubling the low yield appraisal threshold values, allowing producers to salvage their eligible crops as feed without negatively impacting future individual coverage. All qualifying acres for double low yield appraisals must be diverted to livestock feed and cannot be left to harvest. Producers are advised to contact their local SCIC office before putting damaged crops to an approved alternate use. Daryl Harrison, Saskatc

Bioenterprise Canada Announces Round 2 Participants in the Grow Ontario Accelerator Hub

Bioenterprise Canada is pleased to announce the successful applicants from round 2 of the Grow Ontario Accelerator Hub (GOAH). Twenty (20) Ontario-based companies have been selected to receive advisory, mentorship, and support services through our growing national network, Canada’s Food & Agri-Tech Engine. 

AGCO Announces Agreements Reached with TAFE on Key Commercial and Other Issues

AGCO Corporation (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology,

© 2025   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service