If you have been watching TV lately you will be aware of the A&W Restaurant TV campaign that talks about their "Better Beef" burgers...No hormones or steroids.
In the USA, Chipotle Restaurants have been promoting a video and online game that negatively portrays modern food and agriculture production practices.
I will post the videos here in the case you have not had the chance to watch them.
Here is the link to the A&W Better Beef website that explains what they are doing.
It appears they are buying a lot of beef from outside of Canada.
Motherhood statements that warm the heart and stomach. Who can argue with their intent?
I just wonder if they will be able to deliver on their commitment.
The cattle disaster will have a multi-year ripple effect. I can imagine this would put pressure on cattle supply.