Ontario Agriculture

The network for agriculture in Ontario, Canada

Anyone listen to the swinecast podcasts? One the other day featured a guy talking about all the stuff ready to hit the meat industry.

1. now meat takes too much water
2. meat takes too much energy
3. food in the US is too cheap
4. the US uses up too much of the worlds resources (this one's old)
5. we eat too much and we should be vegetarians
6. hsus is getting church's on board with their message
7. we are running out of water, energy and they'll probably find a way to say we're running out of sunlight.

Of course the solution is for us to grow more vegetables and have people give up in town jobs to work in the fields - I can see that happening - not. Maybe it's just a symtom of the type of leadership now and they'll be a significant backlash that stops it in it's tracks, but it feels like 'they' have more traction than ever.

It seems like everything we worked hard to achieve like food previously only available at a king's table know available to everyone cheaply is now a bad thing. Oh yeah, everyone is losing money producing pork and beef right now for these ungrateful consumers...


Does anyone else see it like this?

Views: 62

Reply to This

Replies to This Discussion

I hear yah loud and clear!
This past weekend a non-farmer who was touring our farm commented about how bad meat was due to the antibiotics and mistreatment. They want to buy organic produce and meat because their perception is that it is safer. A couple comments was "you do not let your children run in the field when you spray but you let them eat the produce that has been sprayed." Uhm - yeah! Then they carry on stating that there is so much chemical in the soil and within the produce... "You have no quams with feeding you children non-organic food?" Nope. I encourage it. "As long as it is Canadian." Then the lightbulbs started up again.
Yeah - there are some issues about meat and non-organic foods but with all the regulations we have in this country I do not see why we would be concerned about perceptions from activist groups in other countries. It is similar to the "food scare" last year that had some consumers fired up. Did anyone see empty store shelves in Canada? Did anyone go hungry because the food was not there in Canada?
We are not running out of water or energy - other countries are. Hence the reason they are buying our water.
Not saying we should stand in the hot shower for 30 minutes....
Hi Wayne: Consumers think that way because mass media is giving them some info like in Food Inc....

I have not had the chance to see the following movie but here is the trailer and a review from one of our western Canadian farmers from our Agri-ville.com website....


DaretoDiffer Said
"The movie/documentary had some points, especially about Monsanto but all of its puffed up pious outrage didn't go anywhere and I was wanting to respond often with "And your point is .....? The guy from the American Corn Growers who popped up a lot in the film, seemed to be in the employ of the anti-farm business theme of the piece. With friends like this, who needs the urban commentators. And Eric Schlosser the main commentator and author of Fast Food Nation, is not a journalist but an author/commentator with an axe to grind. A real poster boy for PETA. "


The issue is that it is easy to sensationalize our food because consumers do think it is important to them...

Agriculture needs to realize that it has to tell it's side of the story. Groups like AgCare and OFAC are doing the best they can to get the message out but really don't have the budgets of Hollywood or Time.

Big challenges,

Joe
You are correct Joe. When we have a choice between organic, local, imported (whether it is labelled is another story), natural, sugar free, fat free, cholesterol free... instead of the choice between food or no food, we obviously do not have a food shortage. It is easy to "sensationalize" because of this. It was mentioned on Thursday (Aug 27) about Babe the movie and Bambi - makes a person not eat meat.

Reply to Discussion

RSS

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Identifying Fusarium Head Blight Symptoms in Spring Wheat

Fusarium head blight (FHB) is a complex and potentially devastating disease for Manitoba farmers. Identifying field areas with high levels of FHB infection and Fusarium-damaged kernels (FDK) is important when making harvest management decisions. Recognizing FHB symptoms is key to identifying infected wheat heads, but first, we need to identify the parts of a wheat head to properly make disease assessments. Premature bleaching of wheat heads and spikelets. Orange-pink sporulation or white/orange superficial fungal growth on the seams of glumes and spikelets. Dark purple-brown discolouration of the stem right below the wheat head (peduncle). White, chalky and shrivelled kernels (i.e., FDK). There are many diseases and abiotic stresses that can be confused with FHB infection and we saw an excellent example of this in 2024. Farmers and agronomists were finding wheat heads that had a salmon-pink colour on spikelets and glumes.The affected wheat heads were empty or had only a few shrivelled

Global Institute for Food Security at USask becomes Canada’s first Revio PacBio Certified Service Provider

The Global Institute for Food Security (GIFS) at the University of Saskatchewan (USask) has joined an elite group of global service providers that offer researchers access to specialized equipment and scientific expertise in genetic sequencing. Powered by leading-edge technologies and a world-class team in its Omics and Precision Analytics Laboratory (OPAL), GIFS is now the first Revio PacBio Certified Service Provider in Canada. The designation recognizes GIFS as a trusted source for high-quality sequencing and data generation utilizing PacBio’s sequencing technology. “The Global Institute for Food Security’s world-class technology platforms help researchers and organizations to scale and accelerate their research and development. As a PacBio Certified Service Provider, our partners know they can depend on GIFS to deliver high-quality, HiFi data to advance their projects,” said GIFS CEO Dr. Steven Webb (PhD). “Today, GIFS’ Omics and Precision Analytics Laboratory uses high-thr

Three Farmers Foods' Winning Snacks Backed by Strategic Investment to Further North American Growth

Three Farmers Foods Inc. ("Three Farmers" or the "Company"), Canada's leading brand of whole roasted pulse-based snacks, has closed its latest equity financing round. The round welcomed Farm Credit Canada ("FCC") as a strategic partner alongside continued support from a distinguished group of existing investors including our Founding Farmers, District Ventures Capital, Export Development Canada (EDC), Golden Opportunities Fund Inc. ("Golden") and PIC Investment Group Inc. This investment positions Three Farmers to further expand its North American footprint while continuing to deliver protein packed, high-quality snacks to consumers. Following the success of its Saskatoon manufacturing expansion, Three Farmers has successfully optimized operations to scale production and meet increasing demand. "We are thrilled to have this additional support from our investment partners and to welcome FCC as a strategic partner in our journey," said Natasha Vandenhurk, CEO of Three Farmers. "FCC's d

Message from Minister Lawrence MacAulay on Bell Let's Talk Day 2025

The Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, issued the following statement to mark Bell Let's Talk Day:

John Deere Announces its 2025 Startup Collaborators

Deere & Company (NYSE: DE) announced the names of 6 companies chosen for its 2025 Startup Collaborator program. The John Deere Startup Collaborator program was launched in 2019 to enhance and deepen the company's interaction with startup companies whose technology could add value for ag and construction customers.

© 2025   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service