Marcia Woods, ei•ei•eat's Blog (1)

We’ve all been bamboozled by false claims of one kind or another. Terms like “Real”, “Natural”, “Approved” – even “Free” don’t always hold true when you take a closer look under the covers. Well, now you can add “Local” to the growing list of trendy yet questionable marketing terms.

It appears that marketers drank the Kool-Aid and are cashing in on the social trend to shop, eat, buy and support local and there’s nothing wrong with that, provided that the goods or services promoted…