Ontario Agriculture

The network for agriculture in Ontario, Canada

Building global trade partnerships

The backbone of many Canadian agriculture commodities is trade. It's what has allowed several sectors to expand and has given us our reputation as a global breadbasket. The last year was an active one on the Canadian trade front with some new bilateral agreements being signed and negotiations continuing on others, including a free trade deal with the European Union.

What lies ahead for 2010? Plenty of opportunities but also some potential pitfalls to be mindful of, predicts Mary Lou McCutcheon, an economist and consultant with Guelph-based Synthesis Agri-Food Consulting.

According to statistics from Agriculture and Agri-Food Canada, Canada's agri-food exports in 2008 totaled more than 38 billion dollars. Canadian agri-food products went to 195 different countries around the world.

In the last two years, Canada has signed new bilateral trade agreements with Jordan, Columbia, Peru and the European Free Trade Association (Norway, Switzerland, Lichtenstein and Iceland) and is actively involved in negotiations on 12 others.

"Exports are vitally important to Canada, especially for agriculture so the opening of new trading relationships is critical," says McCutcheon. "And although Canada is really supportive of the WTO process, we can't rely solely on it to open doors for us. That's why we have to move ahead with bilateral agreements."

The current round of global trade negotiations at the World Trade Organization (WTO) began in 2001 in Doha, Qatar with the goal of helping poorer countries prosper through trade and is still ongoing. US President Barack Obama and other G-20 leaders have set a goal of finishing the almost ten year old WTO negotiations this year, but talks have stalled over demands for more market access in exchange for cuts in farm subsidies. For Canada, the WTO talks are a complex issue due to the parallel nature of Canadian agriculture.

"We produce a very diverse group of commodities in Canada and not all are looking for the same outcomes to the WTO talks," explains McCutcheon. "This makes Canada's position very challenging."

A free trade agreement between Canada and the European Union would give this country access to a collective market of approximately 500 million people across 27 member states. Canadian agricultural trade is also growing on a commodity-specific basis, including an expansion of meat exports into Russia. In the fall of 2009, Russia announced it would expand access for Canadian beef to include all beef from cattle under thirty months of age and boneless beef from cattle over thirty months of age.

Canada has to continue to aggressively pursue trade opportunities if it wants a healthy and competitive farming sector, says McCutcheon.

"If we don't work to get bilateral agreements - like free trade with the EU - in place while the WTO talks are ongoing, we will lose out" she explains, adding that the United States in particular has been aggressively pursuing free trade agreements over the last number of years, with 17 currently in place and another three are awaiting Congressional approval.

However, Canada's global agricultural trade prospects come with some cautions as well. According to McCutcheon, there is risk in further developing a market based largely on export opportunities. Both Canadian beef and pork have seen markets shut down or their access limited - H1N1, Country of Origin Labelling and BSE are recent examples - that have had devastating impacts on their sectors.

Insights - so what does it all mean?

Maintenance is as important as expansion: The size and strength of Canadian agriculture is already heavily based on export opportunities. We need to work proactively to maintain those markets and ensure we have strong relationships with our trading partners.

Pursuing global opportunities: We must pursue global agreements to make sure we have market access for many of our export-based commodities. Meeting the diverse needs of consumers in different markets will be important to future growth for Canadian agri-food exports.

Alternative strategies: There are risks attached to developing an industry based on market access to another country. Canadian pork, beef, canola and flax producers have experienced this first-hand. Diversity in products and markets is important and it should be part of agriculture's long term outlook to have alternative strategies in place should product be unable to move to an export country.


Sincerely,
The Synthesis Agri-Food Consulting Team

"Our Passion is Problem Solving"

Views: 39

Comment

You need to be a member of Ontario Agriculture to add comments!

Join Ontario Agriculture

Agriculture Headlines from Farms.com Canada East News - click on title for full story

US Producer Sentiment Slips in December

U.S. producer sentiment declined slightly in December as concerns about tariffs and American export competitiveness weighed on farmers’ outlooks, according to the latest Purdue University–CME Group Ag Economy Barometer survey released Tuesday. The overall Ag Economy Barometer Index slipped three points from November to 136, reflecting a modest pullback in confidence after a stronger fall period. The decline was driven largely by softer long-term expectations. The Future Expectations Index fell four points to 140, while the Current Conditions Index held steady at 128, suggesting farmers’ views of present-day conditions remain relatively stable even as uncertainty clouds the outlook ahead. Export competitiveness emerged as a key pressure point, particularly for soybeans. While farmers expressed broad optimism about U.S. agricultural exports in general - only 5% of respondents said they expect exports to decline over the next five years — the tone shifted when the focus narrowed to so

Federal Biofuel Production Incentive Now in Effect

The federal government’s Biofuels Production Incentive is now in effect, marking a shift from policy announcement to on-the-ground support for Canada’s domestic renewable fuel sector as it grapples with intensifying trade pressures and global competition. Announced by Prime Minister Mark Carney on Sept. 5, 2025, the incentive officially took effect Jan. 1 and is designed to stabilize and protect Canadian biofuel production capacity. The program will provide more than $370 million over two years, offering per-litre support to Canadian producers of biodiesel and renewable diesel from January 2026 through December 2027. Facilities will be eligible for support on up to 300 million litres of production each. Industry groups say the measure is an important, if incomplete, step. Fred Ghatala, president of Advanced Biofuels Canada Association, said the incentive helps counter the disadvantage Canadian producers have faced since the introduction of the U.S. Inflation Reduction Act and its C

Producer Research and Evaluation Project

Funding is available for on-farm research that helps producers evaluate the feasibility and impact of new production practices, technologies, or products under real farm conditions. This opportunity is designed to help producers generate meaningful, farm-specific data to support informed decision-making and advance profitability, competitiveness, and sustainability. Funding of up to $20,000 per project is available to support on-farm research that evaluates whether a production practice change is feasible on-farm. The goal is to help producers gather sufficient data to make informed decisions and understand how to further adapt a production practice. In most cases, producers are expected to be working with third-party service providers to support project trial design, delivery, and analysis. Proposals must include a sound project design and testing approach that supports the evaluation of whether the production practice results in a positive return on investment and is a favourable

The BCRC Congratulates Andrea Brocklebank on Selection as CEO of the Canadian Cattle Association

The Beef Cattle Research Council (BCRC) congratulates Executive Director Andrea Brocklebank on being selected as chief executive officer of the Canadian Cattle Association (CCA). Andrea’s appointment, effective March 1, 2026, recognizes her outstanding leadership on behalf of Canada’s beef sector. “Andrea has devoted her career to ensuring beef producers have practical, economical, science-based solutions and the tools to adopt them,” said Dean Manning, Chair of the BCRC. “Her deep understanding of our industry and proven ability to build partnerships will serve CCA, its members and all Canadian beef producers exceptionally well. We look forward to continued collaboration with CCA.” Andrea has served the BCRC for the past 20 years, guiding its growth and building its reputation as an industry-leading organization with a strategic approach to research, quality assurance and knowledge mobilization. Her thoughtful, forward-looking leadership style, grounded in integrity and collaboratio

Swine Health Ontario confirms first PED case of 2026

A Perth County operation is Ontario’s first farm with PED in 2026

© 2026   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service