Ontario Agriculture

The network for agriculture in Ontario, Canada

The CFFO Commentary: The Canada Brand gets extended to the Domestic Market

By Nathan Stevens
May 25, 2012
 
Proponents of Canadian food for Canadians got a boost last week as the Federal Government announced that the Canada Brand has been expanded to include a domestic component. This is a positive step forward in market-oriented ways to enhance farmer’s opportunities both domestically and abroad.
 
The Canada Brand has been in existence for a number of years promoting the positive qualities of food produced in Canada in foreign markets. For example, Canada Brand has put considerable effort into promoting high value pork cuts in Japan. Extending the Canada Brand into the domestic market recognizes that the domestic market plays a key role in the viability of the agri-food sector.
 
Although the domestic portion of the Canada Brand is currently a relatively small program, with only 65 stores currently enrolled in the program, it is a start. This is the follow-up to a 2011 pilot program conducted in Newfoundland and Labrador, Ontario and British Columbia that sought to clearly identified Canadian products in a select group of stores. The program used shelf displays, brochures and other printed products, with the goal of increasing consumer awareness about Canadian food options on store shelves.
 
The results of the initiative showed that sales of Canadian food products went up significantly when clearly advertised. This key result adds new proof regarding Canadian consumer preferences towards clearly identified Canadian food. While this doesn’t mean that they will necessarily pay more for Canadian food, when given a choice, many prefer the Canadian option.
 
It is encouraging that our federal government is choosing to support initiatives that are domestically oriented as well as pursuing trade opportunities aggressively. Time will tell if additional Canadian grocery stores will choose to pursue this opportunity in the future. Canada’s agri-food industry should be sure to balance the importance of taking care of the domestic market while looking farther beyond our borders for new opportunities.


 

Nathan Stevens is the Interim Manager and Director of Policy Development for the Christian Farmers Federation of Ontario. The CFFO Commentary represents the opinions of the writer and does not necessarily represent CFFO policy. The CFFO Commentary is heard weekly on CFCO Chatham, CKNX Wingham, and UCB Canada radio stations in Chatham, Belleville, Bancroft, Brockville and Kingston and in Brantford and Woodstock. It is also found on the CFFO website:www.christianfarmers.org. CFFO is supported by 4,200 family farmers across Ontario.

Views: 45

Comment

You need to be a member of Ontario Agriculture to add comments!

Join Ontario Agriculture

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Bayer introduces Vyconic soybeans in Canada

Vyconic soybeans is a new trait technology providing growers with tolerance to multiple herbicide active ingredients

Syngenta Canada celebrates International Women’s Day 2025

???????Syngenta Canada is celebrating International Women’s Day (IWD) on March 8 by reflecting upon our progress towards gender equality and by honouring some outstanding individuals. “We have a strong commitment to advancing women’s interests within the organization and the broader agricultural sector,” says Stacey Redford, Head of Human Resources. “Progressive initiatives and policies are in place to support women along their career journey, including a recent internal survey to identify career challenges and uncover growth opportunities.” Since 2019, the Canadian team has achieved significant progress, increasing female representation from 40% to 51% of its workforce, with women now comprising 45% of its Crop Protection Leadership Team, and 40% of the customer-facing teams. In honour of IWD 2025, the Syngenta Canada Women and Allies Network (SCWAN) nominated six individuals for their leadership, resilience, and inspiration. Congratulations to:

Ottawa Sets Aside Funding in Case of ASF Outbreak

The federal government has earmarked more than $567 million to aid domestic pork producers in the event of an outbreak of African Swine Fever. A statement Friday said the money will go toward supporting hog producers should there be a closure of key export markets for Canadian pork products and live pigs due to an ASF outbreak in either Canada or the US. While Canada remains free of ASF, a single detection of the disease in Canada would close export markets due to international trade regulations and import restrictions imposed by trading partners, the statement said. Canada is heavily dependent on pork and live pig exports, and the closure of key export markets would be devastating to the pork sector. It would also cause hog producers to incur extraordinary costs and force them to make difficult decisions about depopulating their herds, it added. “With this funding commitment, we’re making sure we support hog producers in the event of an outbreak, while we work to contain the vir

Map: February Brings Little Drought Relief for Ontario

Heavy snow in parts of Ontario in February has apparently done little to shrink current dryness and drought in the province. According to the latest monthly update of the Canadian drought monitor, 56% of the agricultural lands within the central region – which includes both Ontario and Quebec - were being impacted by abnormal dryness or drought as of the end of last month. That’s little changed from 55% at the end of January and 58% in December but remains well down from 87% in November. Precipitation during February varied significantly, with southern Ontario and southern Quebec receiving 60–150% of normal. Southern Ontario saw multiple storm systems bringing above normal precipitation, which contributed to some of the highest recorded snowpacks in Hamilton and Toronto, helping ease drought severity, the monitor said. Abnormally dry to moderate drought conditions were reduced across much of southern Ontario. However, pockets of moderate and severe drought remained, particularly

Canada expands air transport agreement with Senegal

Expanding Canada's international air transport agreements allows airlines to introduce more flight options, providing passengers and shippers with greater choice and convenience, while creating new opportunities for Canadian businesses. Today, the Minister of Transport and Internal Trade, the Honourable Anita Anand, announced that Canada has recently expanded the Canada-Senegal Air Transport Agreement. The expanded agreement with Senegal includes: The right for airlines of either country to operate direct flights to any destination in the other country's territory. A capacity allowance of 14 weekly passenger flights and 10 weekly all-cargo flights for the airlines of each country. Significant operating flexibility for all-cargo services. Airlines can begin offering services under this new agreement immediately. Quotes "By allowing direct flights between our two countries, this agreement will significantly strengthen our bilateral relations with Senegal. It paves the way to new oppor

© 2025   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service