Ontario Agriculture

The network for agriculture in Ontario, Canada

The CFFO Commentary: The Canada Brand gets extended to the Domestic Market

By Nathan Stevens
May 25, 2012
 
Proponents of Canadian food for Canadians got a boost last week as the Federal Government announced that the Canada Brand has been expanded to include a domestic component. This is a positive step forward in market-oriented ways to enhance farmer’s opportunities both domestically and abroad.
 
The Canada Brand has been in existence for a number of years promoting the positive qualities of food produced in Canada in foreign markets. For example, Canada Brand has put considerable effort into promoting high value pork cuts in Japan. Extending the Canada Brand into the domestic market recognizes that the domestic market plays a key role in the viability of the agri-food sector.
 
Although the domestic portion of the Canada Brand is currently a relatively small program, with only 65 stores currently enrolled in the program, it is a start. This is the follow-up to a 2011 pilot program conducted in Newfoundland and Labrador, Ontario and British Columbia that sought to clearly identified Canadian products in a select group of stores. The program used shelf displays, brochures and other printed products, with the goal of increasing consumer awareness about Canadian food options on store shelves.
 
The results of the initiative showed that sales of Canadian food products went up significantly when clearly advertised. This key result adds new proof regarding Canadian consumer preferences towards clearly identified Canadian food. While this doesn’t mean that they will necessarily pay more for Canadian food, when given a choice, many prefer the Canadian option.
 
It is encouraging that our federal government is choosing to support initiatives that are domestically oriented as well as pursuing trade opportunities aggressively. Time will tell if additional Canadian grocery stores will choose to pursue this opportunity in the future. Canada’s agri-food industry should be sure to balance the importance of taking care of the domestic market while looking farther beyond our borders for new opportunities.


 

Nathan Stevens is the Interim Manager and Director of Policy Development for the Christian Farmers Federation of Ontario. The CFFO Commentary represents the opinions of the writer and does not necessarily represent CFFO policy. The CFFO Commentary is heard weekly on CFCO Chatham, CKNX Wingham, and UCB Canada radio stations in Chatham, Belleville, Bancroft, Brockville and Kingston and in Brantford and Woodstock. It is also found on the CFFO website:www.christianfarmers.org. CFFO is supported by 4,200 family farmers across Ontario.

Views: 83

Comment

You need to be a member of Ontario Agriculture to add comments!

Join Ontario Agriculture

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Choosing Malting Barley for 2027? Market Demand Could Be Key

Canadian malting barley acres are shifting toward newer varieties. CDC Churchill reached 13.7 per cent of Western Canadian acres in 2026, while AAC Synergy retained the top spot at 37.6 per cent. Recommended Varieties

China extends tariff relief for peas, canola meal

China has extended significant tariff reductions on Canadian peas, canola meal, lobster and crabs for another two years after a meeting in Beijing between Chinese officials and International Trade Minister Maninder Sidhu. The announcement, part of a deal struck recently, removes a cloud of uncertainty that had been hanging over Canada’s agriculture and seafood sector. The tariff reductions, set to expire on Dec. 31, have been extended to the end of 2028, Sidhu said in a statement from Beijing. The suspended tariffs include 100-per-cent levies on peas and canola meal and 25-per-cent on lobster and crab. Shipments of these products for the first eight months of the year reached $1-billion, according to Sidhu’s office. “This extension gives farmers, producers and harvesters predictable access to the Chinese market, and it’s how we will grow our exports to China by 50 per cent by 2030 to create good-paying jobs and new opportunities for businesses across Canada,” Sidhu said.

Cyclists in another Ontario town worried they’ll lose some bike lanes

The Great Bike Lane Battle of Ontario™ isn’t just happening in Toronto. We’ve already seen several places in the province who are fearful that some of the Toronto removals, and plans to remove more or kibosh future lanes, might affect them. It began over two years ago when Premier Doug Ford’s government passed legislation that changed the way municipalities can create bike lanes. Essentially, the province can now dictate the way towns or cities can create cycling infrastructure that may reduce car lanes. The bill also quite specifically targeted several sections in the city which it planned to remove lanes. After a long legal battle—which included a Charter challenge put forth by cycling advocates, which was ultimately appealed and won by the province—the first round of lane removals began. The Ontario bike lane brouhaha In early October, crews set out to get rid of a 1.2-km section of protected bike lanes on Bloor Street West in the west part of the city. For days, cyclists and s

Eggs of invasive moth detected for the first time in Great Lakes region in Detroit, U.S. says

The eggs of an invasive moth known to be a voracious consumer of trees have been discovered for the first time in the Great Lakes region on a vessel in the Port of Detroit, according to U.S. Customers and Border Protection. The U.S. Department of Agriculture (USDA) confirmed the specimens came from two distinct subspecies of the flighted spongy moth complex native to Asia. The steel-carrying cargo ship had arrived in Detroit from South Korea via Hamilton. “It's very concerning because … spongy moth is one of those moths whose caterpillars feed on the foliage of a large number of tree species,” said Richard Hamelin, a professor of forestry at the University of British Columbia. He worked with the USDA and the Canadian Food Inspection Agency on a DNA test to differentiate the Asian and European varieties of the moth. “My guess is that this [is] being an alarm … bell … because … if there's one ship that had eggs, then … there was … some kind of a breakdown in the inspection or maybe t

Lambton County farmers near end of harvest thanks to favourable weather

Ideal fall conditions have allowed Lambton County producers to bring a smooth and successful harvest near the finish line. Lambton Federation of Agriculture President Mike Belan said the soybean harvest and winter wheat planting finished really well thanks to a long stretch of nice weather. He said area farmers, including himself, have made good progress harvesting corn since with average to above average yields being recorded. "We just finished up last week and I think probably, if you went around the county, we'd be probably 85 to 90 per cent wrapped up on corn harvest," said Belan. "The first part of November has been exceptionally well weather wise." Belan said everyone he talks to has been eager to collect their crops. "November's notorious for having a large snowfall or getting wet and staying wet for the rest of the month," he said. "So, you take advantage of the nice weather when you can." With flurries starting to show in local forecasts, Belan said extra effort is being

© 2026   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service