When selecting varieties for the upcoming season, growers aren’t just selecting a varietal name – they’re investing in solutions tailored to their farm’s unique challenges. That’s where FP Genetics expertise and leadership comes to the front. By working with our Territory Managers, you gain a partner dedicated to finding the right variety for your operation, ensuring confidence in your decision-making. Let’s Walk through how we connect farmers with the best wheat genetics for their fields. My role as the Sales Manager is to oversee the Territory Managers, assisting them as they find the optimal variety for every farmer’s needs. The first question I ask any grower is simple: What are you hoping to achieve this year? Some are looking to maximize yields, while others need a variety that stands strong through a tough harvest. No two farms are the same, which is why our approach is never one-size-fits-all. Take Hodge VB, for example. It’s the highest-yielding hard red wheat registered in
As one of the key figures guiding the transition of Western Crop Innovations (WCI) through its recent transition phase, Alberta Agriculture assistant deputy minister of primary agriculture John Conrad has been deeply involved in shaping this next phase as the organization rebrands and strikes out on its own. “We’re coming to the end of what we’ve called our interim year of operations,” he shared during a recent conversation with Alberta Seed Guide editor Marc Zienkiewicz. The transformation of WCI into a not-for-profit organization marks a significant milestone for Alberta’s agriculture sector. “It’s been a busy year,” Conrad said, reflecting on the shift. “We’ve transitioned new directors—talented Albertans with deep credibility in agriculture and variety breeding. Now, we’re polishing a new business plan that incorporates a different business model. It’s not radical, but it is new.” This new model emphasizes collaboration, integrating public investment with industry and academic i
Romance is in the air — and pretty much everything needed for a romantic night with that special someone can come from an Ontario farm.
A new chapter in greenhouse agriculture is set to begin with the opening of KingsOne Farms in Kingsville, Ontario in fall 2025. Spearheaded by Cole Mucci, a third-generation grower from the well regarded Mucci family, this venture will focus on producing clean, nutritious, and flavourful lettuce using cutting-edge technology and sustainable practices.
The Pest Management Regulatory Agency (PMRA) has updated its guidance on the pyrethroid insecticide, lambda-cyhalothrin. While the agency has reinstated certain feed uses, it has cancelled use on apples and peaches at the request of registrants Syngenta and Sharda-CropChem Limited.
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