Profitable Pastures

Deere Highlights Recent Investments in Manufacturing

John Deere recently announced several projects and investments its made in its manufacturing operations and support of its hometown communities, customers and employees. 

Nancy Malone Selected as Vice President of NAEDA Canada

The North American Equipment Dealers Association (NAEDA) is pleased to announce the appointment of Nancy Malone as Vice President of NAEDA Canada. Malone brings over 20 years of association management experience with the last nine years as the Managing Director of the John Deere Construction & Forestry Equipment Dealers Association. Nancy comes to NAEDA with a deep commitment to advancing the interests of dealerships in Canada

Tarter Farm and Ranch Equipment Becomes Exclusive Manufacturer & Distributor of the Bextra Bale Feeder

Tarter Farm and Ranch Equipment ("Tarter"), the nation's leading livestock equipment manufacturer, is proud to announce its exclusive manufacturing, sales, and distribution partnership for the Bextra Feeder product line.

Morry Taylor Talks 2025, New Administration & Business Risks & Opportunities for the Machinery Industry at 2025 Precision Farming Dealer Summit

The 10th Annual Precision Farming Dealer Summit is less than 3 weeks away, and Precision Farming Dealer is excited to announce a commitment for a new session by ag and business icon, Morry Taylor

Revolutionizing Farming Through Sensing Technology

A Lethbridge researcher is leading the effort to accelerate the digital transformation of the Canadian agriculture sector. In modern farming, innovation is key to addressing both biotic and abiotic stresses. Exciting research being done out of the Agriculture and Agri-Food Canada (AAFC) Remote Sensing and Phenomics Lab (RSP Lab) at the Lethbridge Research and Development Centre is harnessing data-driven tools to transform farming practices, including helping accelerate the development of new crop varieties. Keshav Singh, who leads the RSP Lab group, has dedicated several years to developing cutting-edge technologies that empower farmers. Over the past three years, Singh’s lab has worked to develop digital tools that help producers make better decisions using advanced technology. One of his projects, supported by Results Driven Agriculture Research (RDAR), focuses on spectral imaging technology to estimate nitrogen (N) fertilizer-use-efficiency to optimize grain yield and quality in w