Walmart wants Iowans to
farm by its principles
Never mind the government regulators. When it
comes to influencing the way farmers grow their
crops, the real power someday may be Walmart, the
nation's largest food retailer.
Walmart pledges to double sales of locally grown
food by 2015 and also is taking steps to ensure that
all the food it sells is produced in sustainable ways.
Walmart wants to measure and set farm-to-fork
standards for the energy and natural resource
impacts of food production.
The company hasn't been specific yet about what
these initiatives will mean for farmers in Iowa. Work
on the sustainability standards for domestically
produced foods has just started.
But Walmart says it is interested in improving soil
quality and conserving water and fossil fuels. In the
run-up to announcing the plan last month, top
Walmart executives flew into Iowa at least twice and
toured three Iowa farms that either follow organic
methods or are known for innovative environmental
practices.
"They seemed to get it," said Ron Rosmann, an
organic farmer near Atlantic. He said the Walmart
executives talked knowledgeably about hot-button i
ssues such as antibiotic usage in livestock and the
environmental benefits of organic practices. "They
were saying this is what we need more of," he said.
Farm groups are watching Walmart's plans
cautiously, given that the company has the market
power to force them to change practices without
compensating them for the higher production costs
that could result.
"I'm not under any illusion that farmers are going to
get premiums for these practices," said Russell
Williams, who is following the Walmart initiative for
the American Farm Bureau Federation. "It's going to
be a cost of doing business. If that's the case, we're
going to have to focus on how not to destroy farm
income."
I saw this article in the Des Moines Register and thought it is relevant here in Ontario as well.
Here is the link to the whole article:
http://www.desmoinesregister.com/article/20101107/BUSINESS01/110703...