Ontario Agriculture

The network for agriculture in Ontario, Canada

Careers in Agriculture Are NOT Attractive to most consumers. Will this hurt our ability to hire non farm employees?

Careers In Agriculture Are Rewarding, Says FCC

Recent FCC survey results about potential careers in agriculture paint a challenging picture of the industry.

Canadian consumers who took the survey chose “weather-dependent,” “struggling,” “under-recognized,” “underpaid” and “essential” when asked to choose the top five words from a list associated with the agriculture industry. Producers surveyed chose nearly identical words.

“It’s obvious that both farmers and consumers recognize that there are challenges associated with agriculture,” says FCC President and CEO Greg Stewart. “It’s surprising that the words chosen did not focus on opportunities. There are so many success stories in agriculture and related industries that counter this perception.”

At the same time, a national FCC Vision Panel survey showed that optimism among producers remains high. Results show that 80% of producers would recommend a career in agriculture to a family member or friend. On the other hand, only 21% of consumers would consider a career in agriculture, and 27% would encourage someone else to pursue it. Although farmers recognize the challenges inherent in the industry, they still would encourage others to get involved in it.

From growing crops to processing and exporting, agriculture includes areas such as food, technology, health, energy and the environment, and employs one in eight Canadians.

“Agriculture matters. It’s a major Canadian industry and a noble career option,” says Stewart. “It’s amazing to know you’re part of something big. Right here in Canada, producers positively affect people on the other side of the world. We hear that from customers every day. We need to share this information with consumers and young people who are making important career choices.”

FCC is deeply committed to the success of Canadian agriculture and is working to educate the public about its potential and possibilities.

Source: Farm Credit Canada

Click Here to Review the Project Research Data

Views: 161

Reply to This

Replies to This Discussion

Check out the data slides on the link.

I am very concerned about Agriculture's ability to attract smart employees in the future when there are so few farm kids left.

Does anyone else have an opinion.

Joe Dales

I agree, I think it is very interesting how there is a high unemployment rate, especially in the US, and yet some companies/farms are having a hard time finding employees. It just means that there are not enough people taking agriculture programs in college and university. We need to find a way to encourage young people to consider all of these diverse opportunities!

Carolyn Lee

Here is video on this topic we covered a few years ago.

 

Reply to Discussion

RSS

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Maizex Seeds is Making a Bold Move into Canola with a 2026 Hybrid Launch

In a move that signals its growing ambitions in Western Canada, Maizex Seeds has announced the launch of its first canola hybrids under the Maizex brand, starting with the 2026 growing season. The Canadian farmer-owned seed brand, already known for its strong presence in seed corn, is aiming to bring that same level of performance and service to hybrid canola. “Maizex has a history of product performance and outstanding customer service in crops that include seed corn,” says Blake Ashton, general manager for Maizex Seeds. “We have grown our presence across the country by first and foremost meeting the yield and agronomic needs of our customers. Our goal is to do the same in hybrid canola, where Maizex offers a new option for performance on the farm starting with the 2026 growing season.” Ashton confirms that the company will leverage its existing dealer network to roll out the new hybrids, while also looking to expand into regions not currently served. “We are very excited about th

A New Option for Canola Performance: Maizex Seeds Entering Hybrid Canola Seed Market in Western Canada

Maizex Seeds, a Canadian farmer-owned national seed brand focused on the needs of Canadian farmers, has announced the launch of Maizexbrand canola hybrids for farmers across Western Canada. “Maizex has a history of product performance and outstanding customer service in crops that include seed corn,” notes Blake Ashton, General Manager with Maizex Seeds. “We have grown our presence across the country by first and foremost meeting the yield and agronomic needs of our customers. Our goal is to do the same in hybrid canola, where Maizex offers a new option for performance on the farm starting with the 2026 growing season.” Ashton notes that Maizex will be working with their current dealer network to position Maizex canola hybrids and will also be looking to add dealers in areas not serviced by the company today. “We are very excited about the potential our initial hybrid offering provides farmers,”notes Jeremy Visser, Oilseed Product Manager with Maizex Seeds. “They combine outstanding

Canadian Pork Council rejoins Canadian Federation of Agriculture

The Canadian Pork Council rejoined the CFA after more than 10 years

Confusion, Questions Largely Settled with Claas Announcement for N.D.

Confusion, Questions Largely Settled with Claas Announcement for N.D.

Woods CRW and Merlo Announce Northeast Strategic Dealer Partnership

Merlo America has announced its newest partnership with Woods CRW, officially welcoming the dealership into its growing U.S. network.

© 2025   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service