Ontario Agriculture

The network for agriculture in Ontario, Canada

Careers in Agriculture Are NOT Attractive to most consumers. Will this hurt our ability to hire non farm employees?

Careers In Agriculture Are Rewarding, Says FCC

Recent FCC survey results about potential careers in agriculture paint a challenging picture of the industry.

Canadian consumers who took the survey chose “weather-dependent,” “struggling,” “under-recognized,” “underpaid” and “essential” when asked to choose the top five words from a list associated with the agriculture industry. Producers surveyed chose nearly identical words.

“It’s obvious that both farmers and consumers recognize that there are challenges associated with agriculture,” says FCC President and CEO Greg Stewart. “It’s surprising that the words chosen did not focus on opportunities. There are so many success stories in agriculture and related industries that counter this perception.”

At the same time, a national FCC Vision Panel survey showed that optimism among producers remains high. Results show that 80% of producers would recommend a career in agriculture to a family member or friend. On the other hand, only 21% of consumers would consider a career in agriculture, and 27% would encourage someone else to pursue it. Although farmers recognize the challenges inherent in the industry, they still would encourage others to get involved in it.

From growing crops to processing and exporting, agriculture includes areas such as food, technology, health, energy and the environment, and employs one in eight Canadians.

“Agriculture matters. It’s a major Canadian industry and a noble career option,” says Stewart. “It’s amazing to know you’re part of something big. Right here in Canada, producers positively affect people on the other side of the world. We hear that from customers every day. We need to share this information with consumers and young people who are making important career choices.”

FCC is deeply committed to the success of Canadian agriculture and is working to educate the public about its potential and possibilities.

Source: Farm Credit Canada

Click Here to Review the Project Research Data

Views: 194

▶ Reply to This

Replies to This Discussion

Permalink Reply by Joe Dales on September 22, 2011 at 9:41am

Check out the data slides on the link.

I am very concerned about Agriculture's ability to attract smart employees in the future when there are so few farm kids left.

Does anyone else have an opinion.

Joe Dales

Permalink Reply by Carolyn Lee on September 23, 2011 at 3:20am

I agree, I think it is very interesting how there is a high unemployment rate, especially in the US, and yet some companies/farms are having a hard time finding employees. It just means that there are not enough people taking agriculture programs in college and university. We need to find a way to encourage young people to consider all of these diverse opportunities!

Carolyn Lee

Permalink Reply by Kevin Stewart on September 24, 2011 at 5:38am

Here is video on this topic we covered a few years ago.

 

▶ Reply to Discussion

RSS

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Canadian Feedstocks Eligible Under 45Z Credit

Eligible feedstocks will include those grown in Canada under newly proposed rules for the U.S. clean fuel production credit, a development that could have significant implications for North American biofuel markets and Canadian oilseed producers. The U.S. Department of the Treasury and the Internal Revenue Service on Tuesday released proposed regulations outlining how domestic producers can qualify for and calculate the clean fuel production credit, commonly known as the 45Z credit. The guidance reflects changes made under last year’s One Big Beautiful Bill and is intended to provide greater clarity and certainty for fuel producers navigating the program. The clean fuel production credit applies to clean transportation fuels produced in the U.S. after Dec. 31, 2024, and sold by Dec. 31, 2029. To claim the credit, producers must be registered with the IRS and comply with detailed certification, emissions accounting, and reporting requirements set out in the proposal. Among the mos

Beef Industry Groups Warn on Research Cutbacks

Canada’s beef industry is warning federal research cuts could undermine competitiveness, food safety, and export growth for years to come. The Canadian Cattle Association (CCA) and the Beef Cattle Research Council (BCRC) said in a joint statement Tuesday that announced reductions at Agriculture and Agri-Food Canada and the planned closures of research facilities in Nappan, N.S., Quebec City, and Lacombe, Alta., will have far-reaching consequences for cattle producers, consumers, and Canada’s broader agri-food economy. While acknowledging federal fiscal pressures, the groups argue the loss of specialized public research capacity is shortsighted and difficult to reverse. The groups are urging AAFC to transfer key programs and researchers to other institutions if closures proceed, and to refund industry investments where projects are cancelled mid-stream. Over the past decade, beef producers have increased their own research funding by more than 600%, viewing innovation as essential

How the County of Newell Took Over CDC South and Protected Alberta’s Irrigated Research Hub

Once at risk of being lost, the Crop Diversification Centre South is being rebuilt through a county-led cost-recovery model, new leases, and growing interest from Alberta researchers. When the Government of Alberta exited direct agricultural research in 2019, few places felt the impact more sharply than the historic Crop Diversification Centre (CDC) South near Brooks. Long regarded as a cornerstone of irrigated crop and horticulture research, the facility suddenly found itself with only seven researchers to manage hundreds of acres, a complex of aging buildings — and no roadmap for the future. “We started getting complaints about weeds four feet tall,” recalls Candace Woods, project coordinator for the CDC South revitalization project. Woods had worked at the centre from 2015 until being laid off during the government transition. When she returned years later, she found a facility at real risk of being lost. “There wasn’t a long-term plan,” she says. “The County saw that if nobody

Empire shutters e-commerce facilities in Alberta

Empire Company Limited and its subsidiary Sobeys Inc have announced the immediate closure of its Alberta e-commerce facilities due to financial underperformance of its e-commerce network. The facilities comprise a customer fulfillment centre (CFC) in the Calgary area and a smaller support facility in Edmonton. In addition, the company is pausing development of a CFC in the Vancouver area. Empire will continue to support customers in Western Canada who prefer to shop online through its third-party partnerships. "We remain highly committed to grocery e-commerce in Canada and on continuing to make online shopping more convenient for our customers, while delivering immediate bottom-line improvements to our e-commerce business," said Pierre St-Laurent, president & CEO, Empire who assumed the role in November, 2025.  Empire will continue to serve customers in Ontario and Québec through its Voilà banner, supported by its existing CFCs in the Greater Toronto and Montreal areas. Those operat

Canadian farmers wanted for mental health survey

It will ask participants questions like how often they’ve felt sad, down or depressed in the last two weeks.

© 2026   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service