Ontario Agriculture

The network for agriculture in Ontario, Canada

Careers in Agriculture Are NOT Attractive to most consumers. Will this hurt our ability to hire non farm employees?

Careers In Agriculture Are Rewarding, Says FCC

Recent FCC survey results about potential careers in agriculture paint a challenging picture of the industry.

Canadian consumers who took the survey chose “weather-dependent,” “struggling,” “under-recognized,” “underpaid” and “essential” when asked to choose the top five words from a list associated with the agriculture industry. Producers surveyed chose nearly identical words.

“It’s obvious that both farmers and consumers recognize that there are challenges associated with agriculture,” says FCC President and CEO Greg Stewart. “It’s surprising that the words chosen did not focus on opportunities. There are so many success stories in agriculture and related industries that counter this perception.”

At the same time, a national FCC Vision Panel survey showed that optimism among producers remains high. Results show that 80% of producers would recommend a career in agriculture to a family member or friend. On the other hand, only 21% of consumers would consider a career in agriculture, and 27% would encourage someone else to pursue it. Although farmers recognize the challenges inherent in the industry, they still would encourage others to get involved in it.

From growing crops to processing and exporting, agriculture includes areas such as food, technology, health, energy and the environment, and employs one in eight Canadians.

“Agriculture matters. It’s a major Canadian industry and a noble career option,” says Stewart. “It’s amazing to know you’re part of something big. Right here in Canada, producers positively affect people on the other side of the world. We hear that from customers every day. We need to share this information with consumers and young people who are making important career choices.”

FCC is deeply committed to the success of Canadian agriculture and is working to educate the public about its potential and possibilities.

Source: Farm Credit Canada

Click Here to Review the Project Research Data

Views: 190

▶ Reply to This

Replies to This Discussion

Permalink Reply by Joe Dales on September 22, 2011 at 9:41am

Check out the data slides on the link.

I am very concerned about Agriculture's ability to attract smart employees in the future when there are so few farm kids left.

Does anyone else have an opinion.

Joe Dales

Permalink Reply by Carolyn Lee on September 23, 2011 at 3:20am

I agree, I think it is very interesting how there is a high unemployment rate, especially in the US, and yet some companies/farms are having a hard time finding employees. It just means that there are not enough people taking agriculture programs in college and university. We need to find a way to encourage young people to consider all of these diverse opportunities!

Carolyn Lee

Permalink Reply by Kevin Stewart on September 24, 2011 at 5:38am

Here is video on this topic we covered a few years ago.

 

▶ Reply to Discussion

RSS

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Pulse Market Insight #289

Big Risks Dampen Price Signals for 2026 Crop This is the time of year when new-crop bids for pulses usually start showing up, but not always. It’s not just the actual price that signals how urgently buyers are looking to lock in acres; the timing of new-crop bids is also an indicator. For example, I recall years when new-crop bids for peas or lentils already started to show up in October, almost a year before the next crop is harvested. That happened when pea and lentil supplies were very short and importers wanted to ensure they would have access to next year’s crops. In general though, the first new-crop bids are often seen in late December or early January. One rule of thumb some people use is the Saskatoon Crop Production Show in mid-January as the “real start” of the contracting season. But this year, it seems that new-crop bids are even scarcer than usual, with a few possible reasons. The first is that overseas buyers aren’t very concerned about locking in next year’s supplie

CN Marks Record December, Annual Grain Movement

Canadian National Railway set a new benchmark for grain movement in December, capping off a record-breaking year. The railway said Friday it moved more than 2.82 million tonnes of grain from Western Canada in December, marking its fourth consecutive monthly record and surpassing the previous December high set in 2020 by more than 80,000 tonnes. The strong December performance also helped CN establish a new annual record for grain shipments in 2025. In Western Canada alone, CN moved over 31.3 million tonnes of grain during the year, exceeding the previous record of 30.9 million set in 2020. Across all of Canada, total grain volumes across CN’s network reached more than 32.7 million tonnes, breaking the prior record of 32.25 million established in 2024. CN attributed the record volumes to a combination of large Canadian grain crops and steady execution throughout the supply chain. Janet Drysdale, CN’s executive vice-president and chief commercial officer, said consistent operat

ROI announces the Community Well-being Dashboard in Ontario’s two official languages

The Rural Ontario Institute (ROI) is pleased to announce the Rural Community Well-Being Dashboard and supporting factsheets will be made available in Ontario’s two official languages in the spring of 2026.

Chicago Close: Little Changed in Pre-Report Positioning

Corn, wheat, and soybean futures were little changed on Thursday as traders continued to position ahead of key USDA reports to be released on Monday. 

GFO Rejoins Grain Growers of Canada

Almost six years after parting ways, Grain Farmers of Ontario has rejoined Grain Growers of Canada, marking a renewed push for a more unified national voice as Canada’s grain sector navigates mounting economic and policy pressures. 

© 2026   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service