Ontario Agriculture

The network for agriculture in Ontario, Canada

Sandy and I watched Food Inc. on the CBC.  Did anyone else see it?  How did make you feel?

 

I am not sure how I feel about it, they made some interesting points.

The movie makes the large agri business firms look bad....that is who they are targeting.

 

They claim modern technology and large scale has some negative consequences - ecoli, overweight kids....

 

Here is the movie trailer,

 

Views: 449

Reply to This

Replies to This Discussion

Overweight kids - yup, part of modern agbiz technology includes strapping some poor, skinny kid into a chair and, against their will,  ramming an endless stream of Big Macs and Baconators down their throat with the sole and inevitable consequence of causing childhood obesity. On their own, these poor, overweight kids would never do anything to contribute to their own extra poundage.

 

Thus, they are completely absolved of personal responsibility for their agbiz industry-induced, unhealthy physical state.

 

Therefore, it is clear that personal eating choices have nothing to do with society's obesity epidemic.

 

Well at least that's what Eric Schlosser and Michael Pollan types would have you believe . . .

 

"The average consumer does not feel very powerful . . .the exact opposite", says the driver of the mini van while the mother and child? (@1:23) sit there and chow back on fast food. Were they powerless to choose a healthier kind of meal?

 

It is self-contradictions and lies like this, interspersed with half truths and misrepresented facts, that destroys any credibility that the producers of Food Inc. so desperately try to achieve. The trouble is, this type of media strikes a chord with the ill-informed consumer of today.

 

What really trips my trigger on this issue is that the consumer totally fails to acknowledge or understand their part in driving agricultural practices to what it has become today. The consumers that support the big stores offering the lowest prices are 99% at fault for driving modern into an "economy of scale" type of production.

 

They want cheap food - well, they get cheap food, but the way it is mass produced is part of the hidden cost.

 

 

Interesting points John,

 

If anyone wants to watch it online...it is on the CBC.ca site.

 

http://www.cbc.ca/documentaries/passionateeyeshowcase/2010/foodinc/

 

Happy New Year,

 

Sandy

 

 

Good points John but I also believe people need to be reminded of the evolution of agri-business through the political process.

 

One person that stands out is Dr. Earl Butz, Sec. of Agriculture under Pres. Nixon and Ford.

 

His mantra which is refective of his persona:  "Get big or get out".

 

Agri-business took a firm root under his tenure, corn production exploded and the use of high fructose corn syrup became a cheap and effective additive to the exploding "fast food" businesses.

 

And he was also noted for the quote: (Time magazine November 11, 1974) 


"Food is a weapon. It is now one of the principal tools in our negotiating kit".  (this from the U.S.A. Sec. of Agriculture!!!!)

 

So it just begs the question...... If food is a weapon... who are the intended targets? ... and to what end?

 

John Schwartzentruber said:

Overweight kids - yup, part of modern agbiz technology includes strapping some poor, skinny kid into a chair and, against their will,  ramming an endless stream of Big Macs and Baconators down their throat with the sole and inevitable consequence of causing childhood obesity. On their own, these poor, overweight kids would never do anything to contribute to their own extra poundage.

 

Thus, they are completely absolved of personal responsibility for their agbiz industry-induced, unhealthy physical state.

 

Therefore, it is clear that personal eating choices have nothing to do with society's obesity epidemic.

 

Well at least that's what Eric Schlosser and Michael Pollan types would have you believe . . .

 

"The average consumer does not feel very powerful . . .the exact opposite", says the driver of the mini van while the mother and child? (@1:23) sit there and chow back on fast food. Were they powerless to choose a healthier kind of meal?

 

It is self-contradictions and lies like this, interspersed with half truths and misrepresented facts, that destroys any credibility that the producers of Food Inc. so desperately try to achieve. The trouble is, this type of media strikes a chord with the ill-informed consumer of today.

 

What really trips my trigger on this issue is that the consumer totally fails to acknowledge or understand their part in driving agricultural practices to what it has become today. The consumers that support the big stores offering the lowest prices are 99% at fault for driving modern into an "economy of scale" type of production.

 

They want cheap food - well, they get cheap food, but the way it is mass produced is part of the hidden cost.

 

 

John you will find that the food is more extensive in poor suburbs and more fastfood franchisers than the white collar areas of a city. Ads are in the kids faces, from the day they sit in front of the TV.  Low income people have no choice, but to buy these foods, a person living on the dole or minum wage, are living on credit as it is.  It is alright to sit in an ivory castle and throw rocks. You have limited resources, pack the kids up and go to the farmers market an hour down the road the will cost you a hundres bucks all up, or go to Walmart and MacDonalds cost you 50.
Let me tell you a little story about Wollworth coming to town, with in a year they got the local council to close the local market though bylaws. Two butcher shops and three independanthree grocery stores closed who bought of local farmer, milk, fruit and vegitables and meat. My father's was one of the butcher shops. 
John Schwartzentruber said:

Overweight kids - yup, part of modern agbiz technology includes strapping some poor, skinny kid into a chair and, against their will,  ramming an endless stream of Big Macs and Baconators down their throat with the sole and inevitable consequence of causing childhood obesity. On their own, these poor, overweight kids would never do anything to contribute to their own extra poundage.

 

Thus, they are completely absolved of personal responsibility for their agbiz industry-induced, unhealthy physical state.

 

Therefore, it is clear that personal eating choices have nothing to do with society's obesity epidemic.

 

Well at least that's what Eric Schlosser and Michael Pollan types would have you believe . . .

 

"The average consumer does not feel very powerful . . .the exact opposite", says the driver of the mini van while the mother and child? (@1:23) sit there and chow back on fast food. Were they powerless to choose a healthier kind of meal?

 

It is self-contradictions and lies like this, interspersed with half truths and misrepresented facts, that destroys any credibility that the producers of Food Inc. so desperately try to achieve. The trouble is, this type of media strikes a chord with the ill-informed consumer of today.

 

What really trips my trigger on this issue is that the consumer totally fails to acknowledge or understand their part in driving agricultural practices to what it has become today. The consumers that support the big stores offering the lowest prices are 99% at fault for driving modern into an "economy of scale" type of production.

 

They want cheap food - well, they get cheap food, but the way it is mass produced is part of the hidden cost.

 

 

Sorry, I'm kinda slow on the uptake here.

 

So, please make something clear for me - How many dollars does it cost to pay for a meal for a family of four at McDonald's? How many dollars does it cost to buy a package of hamburger buns, a head of lettuce and 2 lbs. of ground beef?

 

Numbers, please.

 

Torronto prices as of today 11 Jan2005
Mince beef 12.79 per kg converted to 4 Ilbs $25.59

head of lettuce $4.99

hambers buns 1.00 by 4 $4.00

Total $31.08 tax not included

 

$5 for a big mack x 4 $20 and no washing up or cooking.

 


John Schwartzentruber said:

Sorry, I'm kinda slow on the uptake here.

 

So, please make something clear for me - How many dollars does it cost to pay for a meal for a family of four at McDonald's? How many dollars does it cost to buy a package of hamburger buns, a head of lettuce and 2 lbs. of ground beef?

 

Numbers, please.

 

If I am not mistaken, you priced enough ground beef and lettuce to make at least 16 Big Macs, if not Quarter pounders. Maybe the real problem is that some fast food/fat food shoppers cannot do math and comparative shopping and don't like cleanup...

Here is what happens when someone declines to take responsibility for her/his own personal condition -

 

http://www.youtube.com/watch?v=V168xofxgu0

 

 

Where are you buying your ground beef from?  MacDonalds big mac does not have extra lean ground veal meat, and only has (2) patties, which does not add up to 1 lb of meat.  You can buy a head of lettuce for $2 and make at least 10 hamburgers with it also (thats a lot of lettuce).  People just like to make excuses for not having to put the effort into making your own dinner. It is a lot cheaper to eat at home, really cheap if you shop for your ingredients.   People just like everything to be convenient, and shop usually at a big box store also.  You forgot about the cost of driving to the restaurant (ie fuel, mileage on vehicle etc.)
Prices are from the net from Torronto, the conversion is from Kg to pounds. As for the prices they may vary depending on the competition. I went to Hearst today one suppermarket in the town. Head of lettus $3, 4bls of Beef mince $24.05, hamburgar buns pack of 6 $6.00. Total $31.05. Distance travel 30km. Yes you may get more, I have no quarms that eating at home you may get more for your dollar. But when you are unemployed, living on the pension, or a single mother with five kids to five fathers, a old pensioner in a flat depress as shit and a Mac ad comes on. As Andy says people want convience, and if your are given the illution, that is cheap at fast food place.

Reply to Discussion

RSS

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Ukraine-Russian Peace Deal Impact on Grain, Fertilizer and Energy Markets

A peace framework that reduces geo-political tensions in the Black Sea region would likely exert downward pressure on crude oil prices.

Ontario government invests $1.5 million in Morrisburg's Alinova Canada Inc. plant

Ontario’s Minister of Economic Development, Job Creation and Trade Vic Fedeli was in Morrisburg on Tuesday to announce a $1.5 million investment in Canada’s first non-GMO soy milk powder processing plant. Alinova Canada Inc. is a joint venture between Japan’s second largest soy milk producer, Marusan Ai, and Ontario-based David J Hendrick International Inc. (DJHII) valued at $23.9 million. The facility in Morrisburg, located at the former Homestead Organics site, is still being retrofitted and is expected to open early in 2026. Once it is fully operational, the plant will process food-grade soybeans from Eastern Ontario farms into powder for use in soy-based products. The operation is expecting to ramp up to eventually produce over 1,200 metric tonnes of soy milk powder per year. Putting South Dundas on the map for agri-food processing and innovation, DJHII founder Hendrick said he expects to eventually hire 15 staffers for the plant and has already started onboarding, sharing kind w

Ontario Secures $24-Million Agri-Food Investment with New Soymilk Powder Plant in Morrisburg

Ontario’s agri-food sector is set for a significant boost as Alinova Canada Inc. invests nearly $24 million to build the country’s first non-GMO soymilk powder processing plant, a project expected to create 15 jobs and strengthen the province’s export capacity. The provincial government announced the investment Monday, positioning it as a strategic move that will expand domestic processing capacity and reinforce Ontario’s reputation as a global supplier of soy-based ingredients. “Alinova Canada’s investment is a vote of confidence in our province’s manufacturing capabilities and in our world-class workers,” said Vic Fedeli, Minister of Economic Development, Job Creation and Trade. “With their new Morrisburg facility, Alinova is onshoring key processing capacity from Japan for Ontario’s agri-food supply chain, creating good-paying jobs, and driving long-term economic growth in Eastern Ontario.” Alinova is a joint venture between Japan’s second-largest soymilk producer, Marusan Ai, an

Advancing Sustainability Solutions Through Collection Audits

One of our duties and responsibilities as Recycling Ambassadors for Saskatchewan Waste Reduction Council (SWRC) was to travel around the province and spread the word about proper drop off for oil, antifreeze & diesel exhaust fluid containers. We have learned that a farm can produce dozens of these containers every year, as well as hundreds of other plastic containers, like pesticide and fertilizer jugs. We saw this first-hand when we joined Cleanfarms for two projects in June 2025: a Rinse Rate Study and a Seed, Pesticide & Inoculant (SPI) Bag Audit. We had the opportunity to meet Cleanfarms Program Advisors, Tammy Shields and Serena Klippenstein in Naicam, SK, at Curtis Ltd. We split into two teams for efficiency and got to work. One team examined the SPI bags, and the other examined the rinse rate for chemical jugs. In the SPI bag audit, we sorted, counted, and weighed different materials – multi-layered paper bags, low density polyethylene (LDPE) bags, and polypropylene (PP) totes.

Interesting Facts About Our Agriculture Industry

The province of Newfoundland and Labrador is home to over 300 different farms. Farm Cash Receipts were $163.9 million in 2023, up 9.8% from 2022. The largest crop commodity is Greenhouse and Nursery, accounting for 6.1 per cent of total Farm Cash Receipts. Value of vegetable production remained unchanged at $7.0 million; the top two vegetable crops in 2023 were turnips and potatoes. The top five crops in 2023 accounted for 71 per cent of all vegetable sales; they are as follows: potato, turnip, carrot, cabbage and pumpkin. Farm Cash Receipts for fruit production rose 13.0 per cent in 2023 to $1.9 million; with strawberries being the highest valued crop at $0.9 million. In terms of berries, strawberries are the largest in terms of value, cranberries are largest by volume produced and blueberries are the largest by area of production. The province has ten commercial apiculture (beekeeping) operations producing a variety of honey and beeswax products plus providing pollination services fo

© 2025   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service