Ontario Agriculture

The network for agriculture in Ontario, Canada

Holland Marsh Freshness

We're very excited here in the Holland Marsh. There is a new television show, Fresh Life, airing on SUN TV, and they are featuring the Holland Marsh in several episodes. The film crew has been in the Marsh since Monday filming different farmers and their crops. It's been really exciting. I have to share this story with you. On Monday when they first arrived at our farm we were combining carrots, and I had been working on the back of the combine with our farm assistant, Rick, (he's new to our farm) I was showing him what he is expected to do while working on the back. It was windy, warm and VERY dusty. My face was caked in muck, and the makeup lady, Brandie, asked if I wanted makeup. I asked her if she thought that would really help. lol We all laughed and left my face alone. I'll tell you one thing though, farmers really need to get the word out to consumers about what we REALLY do, and HOW we do it. These people were absolutely amazed, and some of the misconceptions about farming practices have been cleared up. Now, if we could just get some more government officials to come out and see, and learn about agriculture (all sectors), then maybe we wouldn't remain a "junior portfolio" with the Federal cabinet.

Views: 230

▶ Reply to This

Replies to This Discussion

Permalink Reply by Wayne Black on September 17, 2009 at 3:57am
"farmers really need to get the word out to consumers about what we REALLY do, and HOW we do it. These people were absolutely amazed, and some of the misconceptions about farming practices have been cleared up."

Excellent work Avia. That is what we try to do each time we have friends and family from the urban areas visit. Do you know when Fresh Life will be airing or how to catch the episodes?

Wayne Black
Permalink Reply by Avia Eek on September 17, 2009 at 4:57am
Hi Wayne. Well, it's not all me, but thank you. My husband and I are members, and I am a director on the board of the Holland Marsh Grower's Association (we have an amazing board), and an equally awesome executive director, even though he likes to downplay his part in what we are doing. Believe me, anyone who will lend me their ear gets an ear full. We'll educate them one at a time! As for Fresh Life, it will be airing on SUN TV probably around November. Marty told me it will take a couple of months for editing, etc. In total the Holland Marsh is to be featured in 13 episodes, I will be in 4 of those!! I'll keep you posted through Ontag. They will also be doing segments on cheese, chefs, etc. . It's been one heck of a summer. I had an opportunity to meet the Prime Minister's wife this summer, and gave her a copy of a book about the Holland Marsh. The following week we had an opportunity to meet the Prime Minister himself. I spoke with him briefly, as well as Mr. Hudak. I think we are doing something in Queen's Park in October, where I plan to do more talking.

As an aside, our kids are always hearing me rant about how little the general public knows about what we do, and I guess some of that has rubbed off. My daughter is in Grade 11, and the teacher was talking about all the pesticides, etc that are on vegetables. Somehow the teacher made a specific reference to onions (we grow onions and carrots so Amanda knows what goes on) anyway, Amanda put up her hand and corrected the teacher. Advising her that 60 days before harvest no "pesticides" (weed spray) are sprayed on the crop. The class was silent, and the teacher stood corrected. One for the farmer's kid!!
Permalink Reply by Joe Dales on September 19, 2009 at 4:17am
Hi Avia: This sounds like a great way to get the realities of farming to the consumers. Let us know when the shows are available online and we will try to help promote them. Great work. Give you daughter a high five from all of us.

Joe
Permalink Reply by Avia Eek on September 19, 2009 at 3:33pm
Hi Joe. I think it's a great start regarding letting people know the realities of farming. One thing, well actually, two things that were priceless were when we pulled carrots out of the ground and started eating them, without washing them, just wiping them off, and then in a lettuce grower's field, we did the same thing, grabbed a head of romaine and started eating it--the looks on their faces, and just a little hesitation--priceless!

It seems our Holland Marsh farmers are a reticent bunch, but one way or another we'll get them moving again. I've been told my daughter is alot like me, God help her!!! lol

I'll let you know when the show is to be televised. Thanks again for your support!

Joe Dales said:
Hi Avia: This sounds like a great way to get the realities of farming to the consumers. Let us know when the shows are available online and we will try to help promote them. Great work. Give you daughter a high five from all of us.

Joe
Permalink Reply by Roadrunner on September 20, 2009 at 2:24am
Good work Avia and family.

We cash crop and city folk can't really relate to corn or beans...maybe wheat but that is a stretch.
Carrots and lettuce are food they recognize and know so I love the "we pulled carrots...and started eating them..."
I am looking forward to watching the show.

▶ Reply to Discussion

RSS

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Ag in the House: Oct. 26 – 30

Minister MacDonald highlighted how the government is supporting food security

Exploring grape pomace’s potential as pork sausage preservative

Scientists at Iowa State University are studying grape pomace as an alternative preservative for pork breakfast sausage. The U.S. sausage market exceeds $7.5 billion. Processed meats often use synthetic ingredients to maintain overall quality, stability and safety. However, consumer preferences toward “clean-label” ingredients and recent reassessments of some food additives, such as butylated hydroxyanisole, are boosting interest in more natural alternatives. Grape pomace is a by-product of winemaking, obtained after pressing white grapes or after fermentation and pressing of red grapes. GP represents a rich source of fiber and phenolic compounds, but it is usually composted, used as animal feed or discarded. “This winemaking by-product is often wasted, but we know that GP has some antimicrobial and antioxidant properties,” said Aude Watrelot, assistant professor of enology in food science and human nutrition. “How effective would GP be when substituted for current additives in a po

Canadian Pork Research Enters New Phase with More Flexible Funding for Industry Priorities

Canada’s pork industry is strengthening its approach to research and innovation through a funding model designed to address both long-term industry priorities and emerging challenges facing producers. Swine Innovation Porc (SIP), the national organization coordinating research for Canada’s pork sector, has released its 2025–26 annual report, highlighting the continued development of its national research programs and the introduction of additional funding flexibility. At the centre of this approach are two complementary initiatives: the established Swine Cluster program and the newer Advancing Swine Research Program. Together, these programs are intended to strengthen the industry’s ability to invest in scientific discovery while supporting practical research that responds to changing production conditions. Building on More Than a Decade of Collaborative Research Since 2010, Canada’s Swine Cluster program has provided a foundation for coordinated research involving universities, re

Canadian Swine Researchers Face November 13 Deadline for Up to $150,000 in Research Funding

Swine Innovation Porc is seeking research proposals focused on animal health, biosecurity, production efficiency, sustainability and pork quality, with funding available for projects addressing key challenges facing Canada’s pork industry. Canadian swine researchers have until November 13 to submit letters of intent for a new round of funding through the Advancing Swine Research Program, an initiative designed to strengthen the competitiveness, efficiency and long-term sustainability of Canada’s pork sector. Administered by Swine Innovation Porc (SIP), in partnership with the Pork Promotion and Research Agency (PPRA), the program supports industry-focused research that delivers practical benefits to producers, processors and the broader pork value chain. Successful projects may receive funding covering up to 50% of eligible project costs, with a maximum contribution of $50,000 annually over three years, representing a potential investment of $150,000 per project. Research Prioritie

When Pork’s Seasonal Recovery Doesn’t Arrive: What Canada Packers’ Q3 Results Reveal About the Market

Canada Packers’ third-quarter results offer a revealing look at the pressures facing North American pork production. Beyond the company’s $28.1 million loss, the more important story involves weakening pork demand, unusually compressed processing margins, and questions about when the industry can expect more favourable market conditions. For an industry accustomed to seasonal fluctuations, the absence of a typical summer recovery in pork values may be one of the most significant developments emerging from Canada Packers’ latest earnings report. The company reported third-quarter sales of $420.7 million, down 12.7% from the same period in 2025, alongside a net loss of $28.1 million compared with a profit of $25.6 million a year earlier. Adjusted EBITDA declined to $31.5 million from a pro forma $56 million in the comparable period, reflecting the effects of broader market compression. The reported net loss also included a $47.6 million non-cash decline in the fair value of biological

© 2026   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service