Ontario Agriculture

The network for agriculture in Ontario, Canada

Holland Marsh Freshness

We're very excited here in the Holland Marsh. There is a new television show, Fresh Life, airing on SUN TV, and they are featuring the Holland Marsh in several episodes. The film crew has been in the Marsh since Monday filming different farmers and their crops. It's been really exciting. I have to share this story with you. On Monday when they first arrived at our farm we were combining carrots, and I had been working on the back of the combine with our farm assistant, Rick, (he's new to our farm) I was showing him what he is expected to do while working on the back. It was windy, warm and VERY dusty. My face was caked in muck, and the makeup lady, Brandie, asked if I wanted makeup. I asked her if she thought that would really help. lol We all laughed and left my face alone. I'll tell you one thing though, farmers really need to get the word out to consumers about what we REALLY do, and HOW we do it. These people were absolutely amazed, and some of the misconceptions about farming practices have been cleared up. Now, if we could just get some more government officials to come out and see, and learn about agriculture (all sectors), then maybe we wouldn't remain a "junior portfolio" with the Federal cabinet.

Views: 206

▶ Reply to This

Replies to This Discussion

Permalink Reply by Wayne Black on September 17, 2009 at 3:57am
"farmers really need to get the word out to consumers about what we REALLY do, and HOW we do it. These people were absolutely amazed, and some of the misconceptions about farming practices have been cleared up."

Excellent work Avia. That is what we try to do each time we have friends and family from the urban areas visit. Do you know when Fresh Life will be airing or how to catch the episodes?

Wayne Black
Permalink Reply by Avia Eek on September 17, 2009 at 4:57am
Hi Wayne. Well, it's not all me, but thank you. My husband and I are members, and I am a director on the board of the Holland Marsh Grower's Association (we have an amazing board), and an equally awesome executive director, even though he likes to downplay his part in what we are doing. Believe me, anyone who will lend me their ear gets an ear full. We'll educate them one at a time! As for Fresh Life, it will be airing on SUN TV probably around November. Marty told me it will take a couple of months for editing, etc. In total the Holland Marsh is to be featured in 13 episodes, I will be in 4 of those!! I'll keep you posted through Ontag. They will also be doing segments on cheese, chefs, etc. . It's been one heck of a summer. I had an opportunity to meet the Prime Minister's wife this summer, and gave her a copy of a book about the Holland Marsh. The following week we had an opportunity to meet the Prime Minister himself. I spoke with him briefly, as well as Mr. Hudak. I think we are doing something in Queen's Park in October, where I plan to do more talking.

As an aside, our kids are always hearing me rant about how little the general public knows about what we do, and I guess some of that has rubbed off. My daughter is in Grade 11, and the teacher was talking about all the pesticides, etc that are on vegetables. Somehow the teacher made a specific reference to onions (we grow onions and carrots so Amanda knows what goes on) anyway, Amanda put up her hand and corrected the teacher. Advising her that 60 days before harvest no "pesticides" (weed spray) are sprayed on the crop. The class was silent, and the teacher stood corrected. One for the farmer's kid!!
Permalink Reply by Joe Dales on September 19, 2009 at 4:17am
Hi Avia: This sounds like a great way to get the realities of farming to the consumers. Let us know when the shows are available online and we will try to help promote them. Great work. Give you daughter a high five from all of us.

Joe
Permalink Reply by Avia Eek on September 19, 2009 at 3:33pm
Hi Joe. I think it's a great start regarding letting people know the realities of farming. One thing, well actually, two things that were priceless were when we pulled carrots out of the ground and started eating them, without washing them, just wiping them off, and then in a lettuce grower's field, we did the same thing, grabbed a head of romaine and started eating it--the looks on their faces, and just a little hesitation--priceless!

It seems our Holland Marsh farmers are a reticent bunch, but one way or another we'll get them moving again. I've been told my daughter is alot like me, God help her!!! lol

I'll let you know when the show is to be televised. Thanks again for your support!

Joe Dales said:
Hi Avia: This sounds like a great way to get the realities of farming to the consumers. Let us know when the shows are available online and we will try to help promote them. Great work. Give you daughter a high five from all of us.

Joe
Permalink Reply by Roadrunner on September 20, 2009 at 2:24am
Good work Avia and family.

We cash crop and city folk can't really relate to corn or beans...maybe wheat but that is a stretch.
Carrots and lettuce are food they recognize and know so I love the "we pulled carrots...and started eating them..."
I am looking forward to watching the show.

▶ Reply to Discussion

RSS

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Canadian Cattle Young Leaders announce 2026 Finalists

The Canadian Cattle Young Leaders (CYL) Program, a national youth initiative of the Canadian Cattle Association (CCA), is pleased to announce its 16 finalists for the 2026–2027 program year. The annual CYL Selections Competition took place on August 18, 2026, at the Canadian Beef Industry Conference in Winnipeg, Manitoba. During the competition, impressive semi-finalists from across Canada, involved in various roles within the beef supply chain, competed for a spot in the 2026 mentorship program year. Through the Selections Competition, semi-finalists rotated through discussions with their peers at six roundtables, each facilitated and judged by representatives from the program’s sponsors and industry. Semi-finalists put their skills to the test during thought provoking discussions about timely beef industry topics such as education, succession planning, leadership, public trust, innovative technology and international trade. Each finalist will be awarded a $3,000 budget for beef i

Breeding Barley for an Uncertain Water Future

Western Crop Innovations breeder Yadeta Kabeta explains how new barley varieties are helping Prairie farmers manage drought, improve water-use efficiency and maintain yield stability in an increasingly unpredictable climate. Few production challenges occupy prairie farmers’ minds more consistently than water. Some years it’s too little. Other years it’s too much. Even when total rainfall looks adequate, the timing often isn’t. Moisture may arrive after the crop’s most critical growth stages have passed, or disappear altogether during grain fill. For Yadeta Kabeta, barley breeder with Western Crop Innovations (WCI), that increasing variability has become one of the defining challenges facing Prairie crop production. “Low moisture availability or variability in moisture is currently probably a top concern for producers,” says Kabeta. “In recent years there has been so much variability in the amount of rainfall and in the patterns of rainfall. Sometimes it doesn’t come when crops need

Wheat, Barley Groups Partner to Reshape Canadian Breeding System

The Canadian Wheat Research Coalition and Canadian Barley Research Coalition have entered a formal strategic partnership aimed at strengthening and modernizing Canada’s wheat and barley breeding system. Announced Thursday, the agreement brings the Canadian Barley Research Coalition (CBRC) formally into ongoing discussions between the Canadian Wheat Research Coalition (CWRC), and Agriculture Canada on the future of cereal breeding. CWRC chair Jocelyn Velestuk said the partnership builds on a history of collaboration between the two organizations and reflects the common challenges facing wheat and barley breeding. “Many farmers grow both wheat and barley, and the breeding systems for both crops face similar challenges that we can now address collaboratively,” said Velestuk in a statement. The discussions grew out of a CWRC review of Canada’s wheat breeding innovation system, which examined potential risks and opportunities and how the system can continue developing high-performin

Saskatchewan Yield Estimates Mixed as Harvest Reaches 18% Done

Saskatchewan’s 2026 crop is shaping up with lower yields than last year for many major crops, although durum, peas, and mustard are notable exceptions, according to the latest provincial crop report on Thursday. The province currently estimates the average spring wheat yield at 52 bu/acre, down from Statistics Canada’s final 2025 Saskatchewan yield of 55.8 bu. Barley is pegged at 74 bu./acre versus 78.2 last year, while oats are estimated at 94 bu/acre, down from 101. Canola is estimated at 38 bu/acre compared with 44.4 in 2025, while flax is projected at 26 versus 27.8. Durum is estimated at 44 bu/acre, up from 39.6 last year, while peas at 39 bu./acre are slightly above the 2025 yield of 38.6. The average provincial lentil yield is currently estimated by the province at 1,361 lbs/acre, below last year’s 1,705 lbs. Canary seed is pegged at 1,266 lbs versus 1,623 in 2025, while chickpeas at 1,501 pounds are down sharply from 1,985. Mustard is the exception, with the 2026 estimate

Global Food Commodity Prices Up Again in August

Global food prices rose for a second consecutive month in August, reaching their highest level since late 2022, as adverse weather, geopolitical tensions and trade disruptions increased concerns about supplies of major agricultural commodities. The Food and Agriculture Organization of the United Nations said Friday that its Food Price Index averaged 133.3 points in August, up 1.9% from a revised July reading and 2.5% above a year earlier. The index had risen 0.6% in July after declining 0.3% in June. Despite reaching its highest level in about four years, the index remained roughly 17% below the all-time high of 160.2 points reached in March 2022 following the Russian invasion of Ukraine Cereal prices were among the main drivers of the August increase. The FAO cereal price index averaged 116.3 points, up 2.2% from July and reaching its highest level since May 2024. Prices increased across all major grains amid strong demand, weather concerns and continued uncertainty surrounding

© 2026   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service