Ontario Agriculture

The network for agriculture in Ontario, Canada

Holland Marsh Freshness

We're very excited here in the Holland Marsh. There is a new television show, Fresh Life, airing on SUN TV, and they are featuring the Holland Marsh in several episodes. The film crew has been in the Marsh since Monday filming different farmers and their crops. It's been really exciting. I have to share this story with you. On Monday when they first arrived at our farm we were combining carrots, and I had been working on the back of the combine with our farm assistant, Rick, (he's new to our farm) I was showing him what he is expected to do while working on the back. It was windy, warm and VERY dusty. My face was caked in muck, and the makeup lady, Brandie, asked if I wanted makeup. I asked her if she thought that would really help. lol We all laughed and left my face alone. I'll tell you one thing though, farmers really need to get the word out to consumers about what we REALLY do, and HOW we do it. These people were absolutely amazed, and some of the misconceptions about farming practices have been cleared up. Now, if we could just get some more government officials to come out and see, and learn about agriculture (all sectors), then maybe we wouldn't remain a "junior portfolio" with the Federal cabinet.

Views: 116

▶ Reply to This

Replies to This Discussion

Permalink Reply by Wayne Black on September 17, 2009 at 3:57am
"farmers really need to get the word out to consumers about what we REALLY do, and HOW we do it. These people were absolutely amazed, and some of the misconceptions about farming practices have been cleared up."

Excellent work Avia. That is what we try to do each time we have friends and family from the urban areas visit. Do you know when Fresh Life will be airing or how to catch the episodes?

Wayne Black
Permalink Reply by Avia Eek on September 17, 2009 at 4:57am
Hi Wayne. Well, it's not all me, but thank you. My husband and I are members, and I am a director on the board of the Holland Marsh Grower's Association (we have an amazing board), and an equally awesome executive director, even though he likes to downplay his part in what we are doing. Believe me, anyone who will lend me their ear gets an ear full. We'll educate them one at a time! As for Fresh Life, it will be airing on SUN TV probably around November. Marty told me it will take a couple of months for editing, etc. In total the Holland Marsh is to be featured in 13 episodes, I will be in 4 of those!! I'll keep you posted through Ontag. They will also be doing segments on cheese, chefs, etc. . It's been one heck of a summer. I had an opportunity to meet the Prime Minister's wife this summer, and gave her a copy of a book about the Holland Marsh. The following week we had an opportunity to meet the Prime Minister himself. I spoke with him briefly, as well as Mr. Hudak. I think we are doing something in Queen's Park in October, where I plan to do more talking.

As an aside, our kids are always hearing me rant about how little the general public knows about what we do, and I guess some of that has rubbed off. My daughter is in Grade 11, and the teacher was talking about all the pesticides, etc that are on vegetables. Somehow the teacher made a specific reference to onions (we grow onions and carrots so Amanda knows what goes on) anyway, Amanda put up her hand and corrected the teacher. Advising her that 60 days before harvest no "pesticides" (weed spray) are sprayed on the crop. The class was silent, and the teacher stood corrected. One for the farmer's kid!!
Permalink Reply by Joe Dales on September 19, 2009 at 4:17am
Hi Avia: This sounds like a great way to get the realities of farming to the consumers. Let us know when the shows are available online and we will try to help promote them. Great work. Give you daughter a high five from all of us.

Joe
Permalink Reply by Avia Eek on September 19, 2009 at 3:33pm
Hi Joe. I think it's a great start regarding letting people know the realities of farming. One thing, well actually, two things that were priceless were when we pulled carrots out of the ground and started eating them, without washing them, just wiping them off, and then in a lettuce grower's field, we did the same thing, grabbed a head of romaine and started eating it--the looks on their faces, and just a little hesitation--priceless!

It seems our Holland Marsh farmers are a reticent bunch, but one way or another we'll get them moving again. I've been told my daughter is alot like me, God help her!!! lol

I'll let you know when the show is to be televised. Thanks again for your support!

Joe Dales said:
Hi Avia: This sounds like a great way to get the realities of farming to the consumers. Let us know when the shows are available online and we will try to help promote them. Great work. Give you daughter a high five from all of us.

Joe
Permalink Reply by Roadrunner on September 20, 2009 at 2:24am
Good work Avia and family.

We cash crop and city folk can't really relate to corn or beans...maybe wheat but that is a stretch.
Carrots and lettuce are food they recognize and know so I love the "we pulled carrots...and started eating them..."
I am looking forward to watching the show.

▶ Reply to Discussion

RSS

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Ukraine-Russian Peace Deal Impact on Grain, Fertilizer and Energy Markets

A peace framework that reduces geo-political tensions in the Black Sea region would likely exert downward pressure on crude oil prices.

Ontario government invests $1.5 million in Morrisburg's Alinova Canada Inc. plant

Ontario’s Minister of Economic Development, Job Creation and Trade Vic Fedeli was in Morrisburg on Tuesday to announce a $1.5 million investment in Canada’s first non-GMO soy milk powder processing plant. Alinova Canada Inc. is a joint venture between Japan’s second largest soy milk producer, Marusan Ai, and Ontario-based David J Hendrick International Inc. (DJHII) valued at $23.9 million. The facility in Morrisburg, located at the former Homestead Organics site, is still being retrofitted and is expected to open early in 2026. Once it is fully operational, the plant will process food-grade soybeans from Eastern Ontario farms into powder for use in soy-based products. The operation is expecting to ramp up to eventually produce over 1,200 metric tonnes of soy milk powder per year. Putting South Dundas on the map for agri-food processing and innovation, DJHII founder Hendrick said he expects to eventually hire 15 staffers for the plant and has already started onboarding, sharing kind w

Ontario Secures $24-Million Agri-Food Investment with New Soymilk Powder Plant in Morrisburg

Ontario’s agri-food sector is set for a significant boost as Alinova Canada Inc. invests nearly $24 million to build the country’s first non-GMO soymilk powder processing plant, a project expected to create 15 jobs and strengthen the province’s export capacity. The provincial government announced the investment Monday, positioning it as a strategic move that will expand domestic processing capacity and reinforce Ontario’s reputation as a global supplier of soy-based ingredients. “Alinova Canada’s investment is a vote of confidence in our province’s manufacturing capabilities and in our world-class workers,” said Vic Fedeli, Minister of Economic Development, Job Creation and Trade. “With their new Morrisburg facility, Alinova is onshoring key processing capacity from Japan for Ontario’s agri-food supply chain, creating good-paying jobs, and driving long-term economic growth in Eastern Ontario.” Alinova is a joint venture between Japan’s second-largest soymilk producer, Marusan Ai, an

Advancing Sustainability Solutions Through Collection Audits

One of our duties and responsibilities as Recycling Ambassadors for Saskatchewan Waste Reduction Council (SWRC) was to travel around the province and spread the word about proper drop off for oil, antifreeze & diesel exhaust fluid containers. We have learned that a farm can produce dozens of these containers every year, as well as hundreds of other plastic containers, like pesticide and fertilizer jugs. We saw this first-hand when we joined Cleanfarms for two projects in June 2025: a Rinse Rate Study and a Seed, Pesticide & Inoculant (SPI) Bag Audit. We had the opportunity to meet Cleanfarms Program Advisors, Tammy Shields and Serena Klippenstein in Naicam, SK, at Curtis Ltd. We split into two teams for efficiency and got to work. One team examined the SPI bags, and the other examined the rinse rate for chemical jugs. In the SPI bag audit, we sorted, counted, and weighed different materials – multi-layered paper bags, low density polyethylene (LDPE) bags, and polypropylene (PP) totes.

Interesting Facts About Our Agriculture Industry

The province of Newfoundland and Labrador is home to over 300 different farms. Farm Cash Receipts were $163.9 million in 2023, up 9.8% from 2022. The largest crop commodity is Greenhouse and Nursery, accounting for 6.1 per cent of total Farm Cash Receipts. Value of vegetable production remained unchanged at $7.0 million; the top two vegetable crops in 2023 were turnips and potatoes. The top five crops in 2023 accounted for 71 per cent of all vegetable sales; they are as follows: potato, turnip, carrot, cabbage and pumpkin. Farm Cash Receipts for fruit production rose 13.0 per cent in 2023 to $1.9 million; with strawberries being the highest valued crop at $0.9 million. In terms of berries, strawberries are the largest in terms of value, cranberries are largest by volume produced and blueberries are the largest by area of production. The province has ten commercial apiculture (beekeeping) operations producing a variety of honey and beeswax products plus providing pollination services fo

© 2025   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service