AALP Class 14 North American Study Tour - July 11, 2012

Not far from the Liberty Bell in the heart of Philadelphia is the Reading Terminal Market.

Rich in history, this “urban farmers' market” is home to 77 owner-operated businesses that provide a wide variety of food products ranging from local produce to meat, dairy, fish and baked goods. As well there are many award-winning delicatessens, one of which was visited by President Obama for lunch. With over 6 million visits per year, this urban market has easily become the #1 destination in Philadelphia.

After our guided tour, AALP Class 14 members went through the market to purchase lunch from the many diverse offerings. The vendors proved friendly and helpful and great role models for the concept of local food marketing. Based upon “the know your farmer” concept AALP Class 14 felt this market has taken that concept a step further to that of “know your farmer, know your chef” and all under one roof. Is this mix of farmers and chefs the next step in development of the local urban farmers market?

To finish a day steeped in the rich history of the United States, AALP Class 14 was privileged to have a guided tour of the monuments and memorials in the nation's capital.

Wayne Black, Graham Hoogterp, Steve Palmer - Class 14

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