Ontario Agriculture

The network for agriculture in Ontario, Canada

The CFFO Commentary: Focus on Planning Tools Key to Improvements

By Nathan Stevens
November 11, 2011
 
The Agricultural Management Institute has developed a baseline study of Ontario farmers use of planning tools. The next step will be identifying and implementing ways to encourage more farmers to take a serious look at the benefits that planning can provide a growing business.
 
On the qualitative side, most farmers consider success to be maintaining a comfortable living and farming lifestyle. Most farmers are focused on day-to-day business and improving production rather than business planning and development. The study revealed that the single greatest barrier to business planning for farmers is that they are unable to articulate the value of the plan and thus don’t believe it has a strong return on the time invested.
 
Most farmers consider farming to be equal parts business and lifestyle. On the quantitative side, only 22 per cent of farmers have a formal written business plan. Financial and operational assessments are the most common planning activity amongst producers, while engaging in benchmarking  and human resource activities are very low.
 
The picture reveals that there are essentially 5 approaches to planning by farmers in Ontario.
·         There are the planners who actively engage in planning for their farm business.
·         There are the developers who tend to be on the cutting edge of new production practices that have an interest in the assessment tools that will help them continue to innovate.
·         There are the independents who are not interested in a full plan but may adopt tactical tools that help out on the farm.
·         There are the skeptics who have little interest in planning beyond what they are carrying around in their head.
·         Finally, there are the sunsetters. These farmers are nearing retirement and succession planning is their key priority.
 
The Agricultural Management Institute’s baseline study of farm business management planning is a crucial first step in assessing and improving the adoption of planning as a core component of farming in Ontario. Moving forward, tools will need to be developed that encourage more farmers to engage in learning about the benefits of planning, and perhaps developing a plan for themselves.

 

Nathan Stevens is the Research & Policy Advisor for the Christian Farmers Federation of Ontario. The CFFO Commentary represents the opinions of the writer and does not necessarily represent CFFO policy. The CFFO Commentary is heard weekly on CFCO Chatham, CKNX Wingham, and UCB Canada radio stations in Chatham, Belleville, Bancroft, Brockville and Kingston. It is also archived on the CFFO website:www.christianfarmers.org. CFFO is supported by 4,200 family farmers across Ontario.

Views: 97

Comment

You need to be a member of Ontario Agriculture to add comments!

Join Ontario Agriculture

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Ag in the House: April 13 – 17

Canada is attracting billions of dollars in foreign investment, the minister said

Poll shows Canadians support supply management

More than 70 per cent of Canadians voiced some level of support

Sharing Your Story, Growing Our Reach

Alberta Canola has been hard at work championing growers, strengthening agriculture literacy, and building connections across the province. Here’s what we’ve been up to and what’s ahead. STAMPEDE SEASON: SADDLED UP FOR ANOTHER YEAR With the Calgary Stampede fast approaching, July 3 to 12, 2026, our team is gearing up to welcome thousands of visitors to our now two-year-old interactive booth in the AltaLink Hall. This walkthrough exhibit continues to be a favourite among families, food lovers, and international guests, offering a hands-on, friendly space to explore canola’s journey from seed to table. Calgary Stampede remains one of our strongest platforms for meaningful conversation. Visitors are eager to understand how their food is grown, and they’re often surprised and impressed to hear directly from Alberta growers. In an age of swirling misinformation, your stories matter more than ever. By meeting people with empathy and clear, simple facts, we can counter myths while building

New Research Funding for 2025-2026

As the 2026-27 call for research Letters of Intent are well underway, Alberta Canola wraps up signing agreements from the 2025-26 cycle. A total of 16 Full Proposals were accepted for funding by Alberta Canola, totaling over $1.42 million. This level of funding was possible due to the collaborative efforts of SaskOilseeds, Manitoba Canola Growers Association, Western Grains Research Foundation (WGRF), Results Driven Agriculture Research (RDAR), Alberta Innovates, Alberta Grains, and Prairie Oat Growers Association, as the projects’ total costs were $5.83 million. “Targeted research investments today are building a more resilient canola crop for tomorrow.” Canola diseases remain a top priority for canola growers and consequently received the most funding, just under $1 million. The 10 disease projects include clubroot, verticillium, and sclerotinia with an emphasis on genetic and agronomic advancements. Additional high level research priorities including abiotic stresses, weeds, nutri

Hello Canola: Growing Momentum, Growing Connections

As another growing season begins, Alberta Canola is excited to share how the National Canola Marketing Program (NCMP) is continuing to build nationwide consumer trust, one upbeat touchpoint at a time. Now in Year 3, the Hello Canola campaign is stronger than ever, connecting with urban millennial Canadians and shining a bright spotlight on one of Canada’s most important crops. WHY THIS CAMPAIGN MATTERS FOR GROWERS Hello Canola isn’t just a fun, friendly marketing effort, it’s a strategic investment in long-term consumer confidence. By meeting Canadians where they spend their time and speaking in the language and formats they prefer, this campaign helps shift public perception from “I’ve heard of canola” to “I’m proud to choose Canadian canola.” Every positive impression contributes to stronger trust in the crop you grow, strengthens our domestic market, and boosts long term demand. CAMPAIGN PERFORMANCE THAT TURNS HEADS So far, this year’s paid media performance is turning out to be

© 2026   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service