We’ve all been bamboozled by false claims of one kind or another. Terms like “Real”, “Natural”, “Approved” – even “Free” don’t always hold true when you take a closer look under the covers. Well, now you can add “Local” to the growing list of trendy yet questionable marketing terms.
It appears that marketers drank the Kool-Aid and are cashing in on the social trend to shop, eat, buy and support local and there’s nothing wrong with that, provided that the goods or services promoted…Continue
Posted on July 24, 2014 at 1:25pm