The January 2025 issue of Better Farming Ontario is packed with the latest agriculture concepts and ideas.
Topline Farms, a family-owned leader in premium greenhouse-grown produce, announced the appointment of Chris Veillon as Vice-President of marketing. A seasoned brand marketing expert with two decades of experience in the greenhouse produce industry, Veillon will spearhead Topline Farms®’ marketing initiatives to enhance brand visibility and drive growth across North America. Veillon brings a wealth of hands-on knowledge in brand strategy, consumer engagement, and innovative marketing approaches. Known for creating successful product & brand campaigns and deeply understanding the industry, Veillon is poised to help take Topline Farms®’ marketing efforts to the next level. “Adding someone of Chris’ caliber to our team is a game-changer,” said Ken Green, President of Topline Farms. “His experience and leadership in the fresh produce industry will help us grow the Topline Farms brand and create greater awareness for our greenhouse-grown fruits & vegetables across North America. We are
Ontario Greenhouse Vegetable Growers (OGVG) are thrilled to announce the appointment of Matt Marchand as the new Public Affairs and Policy Analyst. With an extensive background in business, government, and community engagement, Matt brings a wealth of experience and a proven track record of leadership and innovation to the OGVG. Matt holds a Masters of Economics and Political Science from the London School of Economics and Political Science. His academic background is complemented by an Honours Bachelor of Commerce from the University of Windsor which has aided him in his previous roles as President and CEO of the Windsor-Essex Regional Chamber of Commerce and most recently as a consultant for IG Wealth Management. “I am very pleased that Matt has decided to join our team and provide his extensive experience and proven track record in business, government, and community relations,” said Richard Lee, Executive Director, OGVG. “His strategic vision and dedication to excellence will und
Corn growers in the United States have defeated a Mexican ban on genetically modified corn varieties in an appeal to the disputes-settling administration under the free trade agreement among Canada, the United States and Mexico (CUSMA). The dispute traces back to December 2020, when Mexican President Andrés Manuel LA’pez Obrador first announced plans to ban GM corn by the end of 2024. Mexico’s position intensified in early 2023 with the issuance of a decree banning GM white corn, effective immediately. This action spurred the National Corn Growers Association and state corn grower groups to push for a formal dispute settlement under the CUSMA, which the U.S. Trade Representative ultimately pursued. The decision also opens the Mexican market to Canadian corn exports. Canada supported the appeal and said “Canada shares the concerns of the United States that Mexico is not compliant with the science and risk analysis obligations under CUSMA’s Sanitary and Phytosanitary Measures Chapter
A farm machinery company making precision aircraft parts? No chance. “They were considered forgers of crude iron up to that point,” said Rob Adlam of the Brantford-based Canadian Industrial Heritage Centre. “There’s a world of difference between making a hand plow and making aircraft components,” Adlam said. “The government even had doubts they could do it.” But wartime calls for creativity, and Cockshutt Plow Company in Brantford — best known for making tractors and harvesters — rose to the occasion to get Allied planes into the sky to take on Nazi Germany. From inside a million-dollar factory on Greenwich Street — built in just three months in 1943 — Cockshutt’s newly formed aircraft division turned out landing gear for the Lancaster bomber, targeting components for the B-29 Superfortress bomber, and fuselages for the Mosquito, a speedy, lightweight fighter made of laminated plywood. Pilots at Commonwealth air force training bases across Canada — including in Jarvis and
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