Ontario Agriculture

The network for agriculture in Ontario, Canada

Covering agriculture has meant I've been to a pile of meetings. Meetings on getting more profit on your farm, meetings on government regulations, meetings on just about anything you can think of in order to help you be a better farmer. One of the topics that comes up a lot for livestock producers is developing a consistent product. While this usually is directed towards beef producers today, at one time it applied to everyone. Processors and retailers say if you want a better price - they need that consistent quality. They say without it, shoppers just won't look at your product, won't even give it a chance. Well, the reality is, as farmers we do need to improve consistency of our product, but it isn't just on our shoulders. Here's why... I do a lot of my shopping at Loblaw's branded stores. There isn't any real reason for it - other than they are the closest to my house. That means there is a lot of President's Choice product available. I don't buy a lot of meat from the grocery store, but now and again I will buy chicken. This time it was boneless skinless chicken breasts for a pasta dish I was trying out. When I got to opening that chicken I found it was far from boneless. (I've attached the picture of what I found underneath the breast) Needless to say I wasn't happy about having an extra step in my meal preparation. It did get me thinking though. If I was a consumer with no experience in cutting meat, and came across this unsightly scene - would I buy chicken more or less? I'm honestly worried about what their response is - because if they decide to eat less chicken, the poultry industry has lost a bit of their market - and it was completely out of their control. I'm not writing this to bash one particular brand. This is merely to point out that when retailers and processors say it's up to farmers to produce a better product, ask them what they are doing to bring in new customers and keep the ones they've got. In the words of Red Green - 'we're all in this together'.

Views: 32

Comment

You need to be a member of Ontario Agriculture to add comments!

Join Ontario Agriculture

Comment by Wayne Black on September 7, 2009 at 1:10pm
A similar situation is when we buy milk and it is soured long before the expiry (two days in our fridge). The first question from the brand manufacturer was "is your fridge the correct temperature?" So they mail some fridge thermometers. No power outage, using the same fridge since it was new (I think it was two or three years old at the time), and never had milk sour before its expiry before or since - uhm - did the retailer check their fridge?
I run across this usually at a restaurant when buying the 250 or 500 mL cartons. It is pretty sick when sludge pours out of your milk carton. If I was not involved in a dairy farm - probably would not buy milk again from that processor (funny how it is the same processor each time?!)
Wayne

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Connect and celebrate with us!

We are excited to invite you to attend a joint celebration of Soy Canada’s 10th anniversary and the 40th anniversary of the founding of Manitoba Pulse and Soybean Growers on June 19th in Dauphin, Manitoba.

Fruit and Vegetable Growers of Canada Welcome Senate Report Findings on Temporary Foreign Workers

The Fruit and Vegetable Growers of Canada (FVGC) welcomes the balanced findings of the Senate Committee on Social Affairs, Science and Technology’s recent report on temporary and migrant labour solutions.

Fruit and Vegetable Growers of Canada Applaud AGRI Committee’s Recommendations on Food Price Stabilization

The Fruit and Vegetable Growers of Canada (FVGC) have welcomed the House of Commons Standing Committee on Agriculture and Agri-Food’s (AGRI) recent report, which provides key recommendations aimed at stabilizing rising food prices. FVGC appreciates the Committee’s efforts and is particularly encouraged by the consistency between the AGRI report and FVGC’s own advocacy and 2024 budget recommendations.

CULT Food Science Subsidiary Further Foods Launches Strategic Partnership with Valet Seller

a disruptive food technology platform pioneering the commercialization of lab grown meat and cellular agriculture to reshape the global food industry, is excited to announce its subsidiary, Further Foods Inc., has partnered with Valet Seller (https://valetseller.com/) to launch its Noochies! products on major online marketplaces such as Amazon, Target, Kroger, and Walmart.

US Winter Wheat Rating Dips Slightly; Development Ahead of Normal

The condition of the US winter wheat crop took an unexpected step backward this past week. Development remains well ahead of normal.

© 2024   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service