Ontario Agriculture

The network for agriculture in Ontario, Canada

Covering agriculture has meant I've been to a pile of meetings. Meetings on getting more profit on your farm, meetings on government regulations, meetings on just about anything you can think of in order to help you be a better farmer. One of the topics that comes up a lot for livestock producers is developing a consistent product. While this usually is directed towards beef producers today, at one time it applied to everyone. Processors and retailers say if you want a better price - they need that consistent quality. They say without it, shoppers just won't look at your product, won't even give it a chance. Well, the reality is, as farmers we do need to improve consistency of our product, but it isn't just on our shoulders. Here's why... I do a lot of my shopping at Loblaw's branded stores. There isn't any real reason for it - other than they are the closest to my house. That means there is a lot of President's Choice product available. I don't buy a lot of meat from the grocery store, but now and again I will buy chicken. This time it was boneless skinless chicken breasts for a pasta dish I was trying out. When I got to opening that chicken I found it was far from boneless. (I've attached the picture of what I found underneath the breast) Needless to say I wasn't happy about having an extra step in my meal preparation. It did get me thinking though. If I was a consumer with no experience in cutting meat, and came across this unsightly scene - would I buy chicken more or less? I'm honestly worried about what their response is - because if they decide to eat less chicken, the poultry industry has lost a bit of their market - and it was completely out of their control. I'm not writing this to bash one particular brand. This is merely to point out that when retailers and processors say it's up to farmers to produce a better product, ask them what they are doing to bring in new customers and keep the ones they've got. In the words of Red Green - 'we're all in this together'.

Views: 13

Comment

You need to be a member of Ontario Agriculture to add comments!

Join Ontario Agriculture

Comment by Wayne Black on September 7, 2009 at 8:10pm
A similar situation is when we buy milk and it is soured long before the expiry (two days in our fridge). The first question from the brand manufacturer was "is your fridge the correct temperature?" So they mail some fridge thermometers. No power outage, using the same fridge since it was new (I think it was two or three years old at the time), and never had milk sour before its expiry before or since - uhm - did the retailer check their fridge?
I run across this usually at a restaurant when buying the 250 or 500 mL cartons. It is pretty sick when sludge pours out of your milk carton. If I was not involved in a dairy farm - probably would not buy milk again from that processor (funny how it is the same processor each time?!)
Wayne

Agriculture Headlines from Farms.com Canada East News - click on title for full story

Village Farms Opts to Receive $5.94 Million Cash Refund from Pure Sunfarms

Village Farms International, Inc. ("Village Farms") (TSX: VFF; Nasdaq: VFF) today announced that it has opted to receive a $5.94 million cash refund from Pure Sunfarms Corp. ("Pure Sunfarms") relating to an additional equity contribution that Village Farms made to Pure Sunfarms on November 19, 2019 (the "VF Additional Equity Contribution").

Protecting plants, protecting life: Canada celebrates 2020 as the International Year of Plant Health

As Canada prepares to participate in the United Nation’s International Year of Plant Health (IYPH) 2020, we are reminded that healthy plants are crucial to food security and the wellbeing of all Canadians. Invasive species and other plant pests damage our crops, ecosystems, forests and natural habitats, which in turn can have damaging effects on human health.

Cannabis edibles to go on sale digitally this morning via Ontario's online store

TORONTO - Ontario cannabis shoppers scooped up thousands of edibles and vape products within an hour of them going on sale for the first time on the Ontario Cannabis Store's website.

Egg Farmers of Canada named one of Canada’s Top Employers for Young People for a second year

Egg Farmers of Canada is honoured to be named one of Canada’s Top Employers for Young People for a second year in a row.

Summer Employment Opportunities – Ridgetown

Are you serious about making your mark, getting hands-on work experience and learning more about careers in the Ontario Public Service? This position will provide an excellent opportunity for those interested in a career in field crop production, research or the agricultural service sector.

© 2020   Created by Darren Marsland.   Powered by

Badges  |  Report an Issue  |  Terms of Service