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By John Clement
October 7, 2011
Farmers may think that they’re just selling products like pork chops or pears to consumers. But they’re selling much more. They’re also selling health, environmental sustainability, animal welfare and a host of associated “values.” By understanding these consumer values, farmers can capitalize on this knowledge to develop strategies that increase or diversify sales.
John Scott, head of the Canadian Federation of Independent Grocers,…
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Michelle Laniirnade, Research Analyst with Farms.com Risk Management, looks at the Sept. 30th USDA's quarterly grain stocks…
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